Double Verify

•Provides online advertising verification in six critical areas:•Inappropriate Content•Geo-Targeting•Competitive Separation•Ad Placement•Fraud Detection•Online Behavioral Advertising Compliance

•Best practice for implementation:•Enter DV tag into the Brand Study section of the ad URLs template for each placement.•Enable the site name, Placement ID and ad ID tokens in the campaign’s Ad URLs tab

•Usually requests test placement tags

Quantcast• Quantcast works with both publishers and agencies to allow insight into campaign delivery

and to allow agencies to reach their audience and publishers to sell their inventory:– Agencies:

• Quantcast’s free audience measurement for marketers provides detailed user demographics and deep audience insights at the campaign, site and conversion level. This information includes traffic, demographics, geography, site affinity and categories of interest. Through our intuitive reporting interface, you will receive audience analysis at the campaign, publisher, placement, creative, site and event level.

• antcast allows you to model your best customers, understand what makes them distinct and find millions more who look just like them. We call these Quantcast Lookalikes. We find the best composition of audience and enable you to reach the most qualified consumer so you can directly message those that have the highest likelihood of converting. You can use Quantcast Lookalikes to find high performing audiences with any media partner of your choice.

– Publishers:• Quantcast’s free measurement service for web site owners provides detailed reports for traffic data and deep audience insights at any level of content, including

webpages, widgets, blogs, videos, networks and games. Report information spans traffic, reach and frequency demographics, geography, interests and lifestyle affinities. Quantcast is also the first, and only, syndicated online traffic measurement service to achieve MRC accreditation for compliance with IAB measurement standards.

• With Quantcast, you can sell the specific audiences that advertisers want. We enable publishers to deliver the right person at the right time by connecting audience insights with audience delivery at the impression level. As a publisher, you can optimize your deal size and increase inventory value by organizing and selling real-time audiences with Quantcast.

– For creative level data, Quantcast tags should be implemented into the Brand Study section of the campaign’s ad URLs template and any applicable tokens should be enabled within the campaign’s ad URLs tab.

– Additionally, Quantcast may ask us to piggyback their click tracking pixel onto the Clickthrough URL in which case this pixel should be implemented into the click tracking URL, either for agency or site depending on which applies, section of the ad URLs template.• In this case, only the clickthrough URL should be implemented within the clickthrough URL section of the ad URLs template.

– For conversion level data, Quantcast tags should be piggybacked onto the advertiser’s existing conversion tags (to be defined by client).

– Quantcast will review data for 2-3 business days to ensure that data is being tracked. If not, they will reach out either directly to the agency/publisher or directly to us.