dotbrands - the next internet gold rush is coming
DESCRIPTION
The Next Internet Boom is fast approaching and big business is poised to take advantage of this. For the first time in history it will be possible to own (if you have the money).anything. SLAM Strategy formally SLAM Marketing, specialises in new top level doamin names with a focus on dotBrands.TRANSCRIPT
The Next Internet Gold Rush
is Coming!
.brand
Publicly Confirmed gTLD Brands
5 recent gTLD ArticlesClick on the image below to read the
article
9 Things
You Need
To Know About gTLD’s
Decision points
for .brand gTLD’s
Intro to new gTLD’s
A name game
but not anyone can play
New age
Cyber Brandin
g Warfare
(Video)
.brand gTLDBenefits…
Companies are securing their .brand TLDs for both defensive and marketing purposes. Online marketing, intellectual property protection and fraud prevention will be vastly
improved.
MARKETINGA single location uniting your websites and content.
The most intuitive internet address possible, making it easy for consumers and search engines to identify your official presence.
Your brand at the pinnacle of the domain universe.
Every possible domain ending with your .brand TLD is available for your use.
LEGAL PROTECTION
A once-only opportunity to be guaranteed to secure your trademarks as.brands. VALUE CREATIONFor the cost of a TV campaign, you can acquire and keep the most valuable real estate on the internet for your brand.
SECURITYA secure online ecosystem totally free from knock-off and phishing sites - preventing traffic diversion, cybersquatting & brand abuse.
Eliminate consumer confusion: “If it doesn’t end .HSBC, it’s not a genuine HSBC website.”
Your .brand puts you in control: you can switch on and switch off domains used by agents, distributors, etc.
Holding Out On Your .brand
Someone else could acquire your .brand:• There is a city of Melbourne in the USA and Australia but only one company
gets .melbourne.
A “confusingly similar” domain could block you:• For example: If the Apple Farmers Union acquires .apples first, then the
company Apple will be permanently blocked from obtaining “.apple”.
Loss of Competitive Advantage: • Missing this round will leave you years behind the competition. Due to the
slow pace of launching each round of new domains, it could take 5 to 10 years to catch up.
Why “Let’s wait and see what happens” is not a popular strategy for business…
gTLD Complexity
Specialist knowledge:• Navigating the ICANN approval process and operating a domain name registry are extremely
specialist practices - a very limited number of organisations and individuals have a track record of success in this field. SLAM Marketing’s partners have that experience
Accreditation: • ICANN requires all new gTLDs to operate through an ICANN-accredited registrar.
Technical Requirements:• There is a vast list of compulsory technical requirements for new gTLD entrants including IPV6
and DNSSEC, as well as anycasting, requiring a global network of redundant DNS servers.
Time Constraints:• There remains a 5 month window to establish your technical solution, prove that it passes
ICANN requirements, prepare your case, and write and submit your application to ICANN.
It is impossible for most brands to acquire and manage their .brand TLDs without outside assistance
.brand Opportunity• If a brand can secure their “.brand”, they will have for ever secured the
opportunity to explore all the marketing opportunities that exist exclusively with a select number of other .brands around the world. “Who will give birth to the gTLD’s first billion dollar domain baby?”
• From an optimisation point of view this will hypothetically make it easier for search engines to identify your business, ranking it higher in related search results so people searching for that .brands products and services can find you easier.
• It would be a more secure platform tailored specifically to that .brands industry and identity and the owner of the .brand can regulate everything that happens in relation to that .brand including who uses it, how much they pay to use it and what the can and can’t do with it.
• Consumers would identify the .brand extensions as being from more reputable sources of accurate information (RAA approved) than non .brand names.
JULY 2011
NOV-DEC 2011
JAN-APR 2012
APR - NOV 2012
JULY 2012
Best time to start the application writing process in order to have enough time to address all issues.
All applications should be submitted by this time as applications are likely to be addressed in order of first in best dressed
ICANN’s 90 days window to accept submissions
The time to plan the rollout strategies
LAUNCH – execute the rollout strategy
Activity Time Line
Enquire about your Top Level Domain opportunity today!
Shaun Le CornuCEO SLAM Marketing PTY [email protected]
www.gtld.net.au0418825434