dos and dont's of web design sexton

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Dos and Don’ts of Web Design Shirley Sexton Director, Interactive Marketing and Fundraising

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Dos and Don't of Web Design Shirley Sexton

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Page 1: Dos and Dont's of Web Design Sexton

Dos and Don’ts of Web DesignDos and Don’ts of Web Design

Shirley Sexton Director, Interactive Marketing and Fundraising

Page 2: Dos and Dont's of Web Design Sexton

• Web Design and Development

• Video Production

• Interactive Marketing

Page 3: Dos and Dont's of Web Design Sexton

"People are on the Web not to enjoy your Web design, but to get something done.”

--Jakob Nielsen

Page 4: Dos and Dont's of Web Design Sexton

Treat every page like your front door.Treat every page like your front door.

• Only 25% of Web visitors enter sites via the home page.

--Nielsen Norman Group, 2008

• Only 25% of Web visitors enter sites via the home page.

--Nielsen Norman Group, 2008

Page 5: Dos and Dont's of Web Design Sexton

Give the people what they want.Give the people what they want.

Site visitors look for:• Text field to search• Links (make them obvious)• Next steps• Answers

Site visitors look for:• Text field to search• Links (make them obvious)• Next steps• Answers

Page 6: Dos and Dont's of Web Design Sexton

Focus on the user, not the organization.Focus on the user, not the organization.

Donors want to know: • Mission• Goals• Objectives• Work• How donations are used

Donors want to know: • Mission• Goals• Objectives• Work• How donations are used

Page 7: Dos and Dont's of Web Design Sexton

Do not try this at home.Do not try this at home.

• Choose a design firm with a proven track record of relevant experience.

• Choose a design firm with a proven track record of relevant experience.

Page 8: Dos and Dont's of Web Design Sexton