Do’s and Don’ts of Using LinkedIn to Grow Your BusinessNancy BecherChief Everything OfficerBusiness Success Unlimitedhttp://success4biz.bizhttp://facebook.com/bsuconnector

Why Use LinkedIn?

Thoughts?

Why use LinkedIn?

It is a B2B program that creates a dialogue between you and those you want to influence:

Hire youWork with youInvest in youMentor youPartner with you

People buy from those they:KnowLikeTrust

You want to show people what you know and help them decide they want to do business with you.

You build your brand recognition as an expert.

Most people do all they need with a

FREE LinkedIn account

Most important part of LinkedIn is your profile and summary

Headline first!

Headline

Default headline is your present job title and company name – CHANGE IT

Nancy BecherSmall Business Coach | Consultant | Mentor | Certified Mastermind Facilitator -- what are your business dreams?

This is a benefit oriented headline.You can also make it a benefit statement headline.

ie:Helping small businesses in Michiana grow their companies through networking, education, and collaboration.

REMEMBER: GET SPECIFIC AND THINK WIIFM(What’s in it for ME -- For the customer)

Profile

In your profile you tell people:Who you areWho you helpHow you can helpAnd how to contact you

Using Word, create your profile using bullets and scannable text

What are the benefits you provide?How will you provide them?

Example: (Nancy’s Profile)Example: (Ed’s Profile)

http://linkedin.com/in/smallbizjunkie/

Make your URL memorable so that people can find you easily

Let’s get active!!!

Levels of ConnectionsLevel 1: Those you are directly connected withLevel 2: Those your 1st level connections are

connected toLevel 3: Your 2nd level connections’ 1st level connections

Be careful not to spam!

Ways to grow your network

RecommendationsRequests to connectJoin groupsShare informationEndorsements

Connecting

Whether through recommendation or asking to connect always write a personal note instead of the generic default.You need at least 500 connections to show people you are someone they want to know.Many people are called LIONS (LinkedIn Open Networkers). They accept all requests. Others are more selective.

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Invite people you know, use email connections, past jobs, school, etc.Look for people that are in fields you want to network with:

Service providersExpertsThose in your industryAnd more

There is a people search function where you can search by name, zip code, industry, etc.You can connect with non-connections through asking your 1st level connections, using In-mail ($) and through groups.

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