DORIANMAGAZINE2015MEDIAKIT

–––––world’s most

fashionablegay magazine

WELCOME TO GAY LIFE IN STYLE.The World’s Most Fashionable Gay Magazine is a glossy,

quarterly fashion- and lifestyle magazine from Scandinavia, created by an award winning editorial team that add bold

appeal to world class editorials and features, seducing cosmo-politan readers globally. Launched in Sweden, in 2008, Dorian Magazine has been distributed internationally in

English since 2011.

– M AG A Z I N E D I ST R I B U T I O N & STAT I ST I C S –Th e m a g a z i n e i s d i s t r i b u t e d i n f i n e r e t a i l e r s i n m e t r o p o l e s , i n c l u d i n g Ne w York , L ondon, Par i s , Sydne y a n d Tok yo. D i g i t a l i s s u e s a r e ava i l a b l e on a l l d ig i ta l dev i c e s and pla t for ms

t h r o u g h iTunes a n d E u r o p e’s l e a d i n g d i g i t a l m a g a z i n e p r o v i d e r, Pocke tmags . com .Fr e q u e n c y 4/ ye a r . C i r c u l a t i o n 2 5 - 3 0 0 0 0 . Re a d e r s h i p 5 0 - 6 0 0 0 0 p e r i s s u e

– H O M E PAG E –Dor ia nMagazine. com i s t h e c o n t e m p o r a r y h i g h f a s h i o n b l o g p o r t a l t h a t

b r i d ge s p r i n t- a n d d i g i t a l m e d i a . 1 5 - 2 5 0 0 0 v i s i t o r s d a i l y

– AWA R D S & N O M I N AT I O N S – ”Bes t Ne w Magazine” ( 2 0 0 8 ) f i n a l i s t . ”Swedi sh Des ig n Awa rd” 2 0 1 0 n o m i n a t i o n

“ 100 mos t inf luen t ia l peopl e under 40” ( 2 0 1 0) n o m i n a t i o n

DORIANMagazine.com is a contemporary high fashion blog portal that bridges print and digital media. The homepage offers a lot of curated content and a magazine shop for printed- and digital issues. To give readers exclusive insight into the makings of a fa-shion magazine and into the fashion- and modeling industry, Dorian editors Benjamin Falk and Jake Rydqvist offer high profile blogs. They’re joined by top male model boo-ker, Christophe Sanchez-Vahle, (New York Models) and famed model / TV personality / luxury property developer Scott Cullens.Advertisers include Dior, Versace, Rufskin, Exuviance, Swiss Air and Fiat.

EACH ISSUE of the extraordinary glossy publication DORIAN Magazine features morethan thirty pages of high fashion editorials. Celebrities, style, beauty, culture, travel, sexand in-depth articles complete the editorial mix. DORIAN Magazine printed edition is quarterly distributed in fine art bookstores, in-ternational press boutiques and in major chains like Barnes & Noble in metropoles like New York, London, Paris, Sydney and Tokyo. Digital issues are available on all digital devices and platforms through iTunes and Europe’s leading digital magazine provider Pocketmags.com.

– T H E P I N K D O L L A R –G ay p u r c h a s i n g p o we r i n 2 0 14 , i n t h e U SA ,

i s e x p e c t e d t o exceed $910 b i l l i on

– G L O BA L D I ST R I B U T I O N –D O R I A N ’s m e d i a p a r t n e r s ; iTunes ,

Ne wss ta nd . co.uk a n d E u r o p e’s l a r ge s t d i g i t a l p u b l i s h e r, Pocke tmags . com , o f f e r i s s u e s i n

p r i n t a n d o n a l l d ig i ta l p la t for ms

– O N L I N E I M PAC T –I n l e s s t h a n 24 h o u r s , a s i n g l e b l o g p o s tge n e r a t e d +4000 v i e ws a nd +1000 l ike s

DISTRIBUTION & DEMOGRAPHIC

– M E D I A B R E A K D OW N –

Circulation 25 – 30 000Readership 60 000

Print Issue 42% / Digital Issue 58%– G E O G R A P H I C D I ST R I B U T I O N B R E A K D OW N –

North America 40%Scandinavia 32%

Rest of Europe 19%Asia 09%

TO P D I ST R I B U T I O N In t e r na t i ona l

New York / USALondon / UK

Sydney / AustraliaMontreal / Canada

Milan / ItalyTO P D I ST R I B U T I O N Scandina v ia

Stockholm / SwedenCopenhagen / Denmark

Gothenburg / SwedenOslo / Norway

Malmö / Sweden

– H O M E PAG E –

views per week 90 – 100 000unique visits per week 35 – 40 000

– G E N D E R –Me n 75 % / Wo m e n 2 5 %

– AG E –

1 8-24 ye a r s o l d 2 8 %2 5-3 4 ye a r s o l d 3 4 %3 5- 4 4 ye a r s o l d 1 6 %4 5-54 ye a r s o l d 1 2 %5 5- 6 4 ye a r s o l d 6 %

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– D E M O G R A P H I C –• Tr e n dy s i n g l e c i ty- g uy. m e n t a l a ge o f 1 8 – 4 4

• A m b i t i o u s , c r e a t i ve , c o s m o p o l i t a n , c u l t u r e d a n d s e l f - s u f f i c i e n t• C o n s t a n t l y o n t h e m o ve – c a r e e r w i s e a n d i n l i f e

• E xc l u s i ve f a s h i o n t a s t e w i t h b a r g a i n i n t e r e s t• H u n g r y f o r s h o p p i n g, a r t s & c u l t u r e

– L I F E ST YL E –FA S H I O N B E AU T Y D E S I G N E N T E RTA I N I N GW E L L N E S S C U LT U R E F O O D T R AV E L A RT

– TA R G E T AU D I E N C E –The high concentration of luxe hungry, taste makers among Dorian readers makes brand posit ioning in DORIAN Magazine an extremely cost ef f icient method to tar-

get the discerning demographic .

– E A R LY A D O P T E R S –D o r i a n r e a d e r s d o n’t f o l l o w t r e n d s – t h ey s t a r t t h e m . Th e r e f o r e D o r i a n a d-ve r t i s e r s b e n e f i t f r o m a ‘s p i n - o f f ’ e f f e c t , f a r b eyo n d t h e m a g a z i n e r e a d e r s h i p.

– S P E C I F I C AT I O N S –Th e dy n a m i c h o m e p a ge a l l o w s f o r s t a n d a r d I A B a d s i z e s b u t i s o p t i m i z e d f o r t h e ge n e r o u s K i n g

Ko n g f o r m a t 9 8 0 x 3 0 0. Adve r t o r i a l s a r e d e ve l o p e d t o ge t h e r w i t h t h e a dve r t i s e r.

– T E C H N I C A L – Vi s i t o r s 3 5 – 4 0 0 0 0 u n i q u e v i s i t o r s p e r we e e k

Fo r m a t s G I F, J P E G, Fl a s h , HTM L 5, M a x we i g h t 1 0 0 K BYour f lash banner need a “cl ick tag” – the URL l ink that your ad is l inking to – on your banner.

O n e m o n t h l y swa p i s i n c l u d e d i n t h e p r i c e , f o l l o w i n g swa p s a r e € 6 0/ 75 $ p e r swa p.D e l i ve r y is required at least two days before publishing.

D O R I A N M AG A Z I N E .C O M o f f e r s ge n e r o u s b a n -n e r s f o r m a t s a n d b l o g a dve r t o r i a l s . Th e TA K E O -V E R F O R M AT f i l l s t h e s p l a s h p a ge f o r 5-8 s e c o n d s . K I N G KO N G b a n n e r s f l o w s n a t u r a l l y ve r t i c a l l y b e t-we e n p o s t s . a n d a dve r t o r i a l s h ave t h e t o n a l i ty o f a n a t t r a c t i ve e d i t o r i a l p o s t .

W h e n Yo u a dve r t i s e i n t h e g l o s sy P R I N T M AG A Z I -N E , yo u a u t o m a t i c a l l y ge t t h e a d d e d b e n e f i t o f yo u r a d b e i n g f e a t u r e d i n t h e D I G I TA L M AG A Z I N E . Yo u a l s o h ave t h e o p t i o n t o c r e a t e a u n i q u e r i c h m e d i a a d , t h a t m a x i m i s e s t h e p o we r o f t h e m e d i a ; v ideo, hyperl ink s , addi t i ona l page s a n d ver t i ca l ly s c ro l l ing ads (o n l y c u s t o m -m a d e ve r s i o n f o r i Pa d s ) a r e a f e w e xc i t i n g o p t i o n s .

Re g a r d l e s s o f b u d ge t a n d m e s s a ge we h ave a n a d s o l u t i o n f o r yo u . Th e P R I N T M AG A Z I N E , t h e D I -G I T I A L M AG A Z I N E – a n d t h e H O M E PAG E c r e a t e t h r e e p o we r f u l m e d i a o p t i o n s t o wo r k i n d i v i d u a l l y, o r s t r a t e g i c a l l y c o m b i n e d .C o n t a c t ben jamin@dor ianmagazine. com f o r m o r e i n f o r m a t i o n .

EDITORIAL CALENDAR CONTACT

– S A L E S & D E L I V E RY –O n l y c o n f i r m e d o r d e r s a c c e p t e d .

Cancel ing of conf irmed ad, a f ter mater ia l del iver y date , i s f u l l pr ice .Canceling of conf irmed ad before 14 days of material delivery date is 75%.

VAT i s n o t i n c l u d e d ( S we d e n o n l y)

F T P : f tp.dor ianmagazine. comU S E R NA M E : dor ianmagazine. com_2

PA S SWO R D : C o n t a c t b en jamin@dor ianmagazine. com f o r p a s swo r d

– T E C H N I C A L – O f f s e t P r i n t i n g , L a R A Po l yg r a p hy, E s t o n i a

R a s t e r 1 5 0 l p i , G l u e b i n d i n g, E u r o p e c o l o u r - s c a l eA r t wo r k d i g i t a l , D i s t r i b u t i o n ; I n t e r p r e s s , L i s t o A B

i s s n 2 0 0 0 -1 762

– M AG A Z I N E R AT E S & S P E C S –S I N G L E p a ge $ 5.2 0 0 / € 4 .0 0 0B a c k C o ve r, Ins ide $ 5. 9 0 0 / € 4 . 5 0 0B a c k C o ve r, Out s ide $ 6. 5 0 0 / € 5.0 0 0

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– M AGA Z I N E A D R AT E S & S P E C S –A D D I T I O NA L PAG E ( S ) $ 4 5 0/ € 3 0 0 p e r p a ge / $ 6 0 0/ € 4 5 0 p e r s p r e a dI N B E D D E D V I D E O O R L I N K $ 6 5 0/ € 5 5 0V E RT I C A L A D S $ 4 5 0/ € 3 0 0 p e r p a ge / $ 6 0 0/ € 4 5 0 p e r s p r e a d

– H O M E PAG E BA N N E R R AT E S & S P E C S –Fo r m a t D i m e n s i o n s We i g h t D ay We e k Mo n t hK I N G KO N G 9 8 0 x 3 0 0 px < 1 0 0 K B – $ 6 0 0/ € 4 5 0 $ 1 6 0 0/ € 1 2 0 0TA K E OV E R 14 0 0 x 70 0 px < 1 0 0 K B $ 6 5 0/ € 5 0 0 $ 2 0 0 0/ € 1 5 0 0 $ 6 0 0 0/ € 4 0 0 0

– H O M E PAG E A DV E RTO R I A L R AT E S & S P E C S –A DV E RTO R I A L / B L O G P O ST l a b e l e d ”D or ia n Promot ion $ 2 0 0 0/ € 1 5 0 0

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S P R E A D42 0 x 2 8 5 m m ( + 5 m m b l e e d )

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D o r i a n m a g a z i n e .c o m | i n f o @ d o r i a n m a g a z i n e .c o m

JA K E RY D QV I STC r e a t i ve D i r e c t o r & Fa s h i o n D i r e c t o r

j ake@dor ianmagazine. com

B E N JA M I N FA L K E d i t o r i n C h i e f & P u b l i s h e r

ben ja min@dor ianmagazine. com

S P R I N G I S S U EN ° 2 8 ’Trends’

Mate r ia l due 2 3 Ja n u a r yIn S tore s 24 Fe b r u a r y

S U M M E R I S S U EN ° 2 9 ’Des ig n’

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W I N TE R I S S U E N ° 3 1 ’Shopping’

Mater ia l due 2 3 O c t o b e rIn S tore s 24 No ve m b e r

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e x p r e s s i o n – e a c h i s s u e f e a t u r e s o ve r t h i r ty p a ge so f h i g h f a s h i o n e d i t o r i a l s , c r e a t e d by t h e wo r l d’s m o s t n o t e d p h o t o g r a p h e r s , m o d e l s a n d s ty l i s t s ,

t h a t f u s e c o m m e r c i a l b r a n d s a n d ava n t- g a r d e d e s i g n e r s i n i m a ge s t h a t j u m p o f f t h e p a ge , i n t o t h e c o n s c i e n c e n e s s o f t h e r e a d e r. A f t e r p u b l i c a-

t i o n , a d i g i t a l r i p p l e e f f e c t g i ve s t h e e d i t o r i a l s n e w l e a s e o n l i f e , a s t h ey ’r e f e a t u r e d o n e n d l e s s

g l o b a l , l u x u r y s ty l e b l o g s .

CELEBRITY O u r a d o r a t i o n f o r p o p c u l u r e i c o n s k n o w s n o

l i m i t s , w h e r t h e r we’r e ”u n d r e s s i n g ” e s t a b l i s h e d o n e s o r i n t r o d u c i n g u p c o m i n g r i s i n g s t a r s . Re a d-

e r f avo u r i t e s i n c l u d e ; Ada m L amber t Amy Wi-nehous e Amanda L epore André Sara iva Bapt i s t e Giab i con i Be th Di t t o Boy George Ca r ine Ro i t fe ld Caz wel l Danny Sa ucedo Eddie Redmay ne Gus ta f Skarsgå rd Hur t s Jedwa rd Jus t in Bieber Kazak y Ky l i e Minogue Ka rl L agerfe ld Rober t Pa t t ins on Ruper t Evere t t Sound o f Ar rows Tay l or L a utner

Yoh io

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LUXE LIFESTYLEWe spi l l the T on al l the latest cerebral

luxe trends in culture, art , inter iors and entertaining, t ravel exclusives, high-tech

beauty, thought-provoking, in-depth art ic-les on zeitgeist topics are al l presented in

a styl ish and unique Dorian manner.