dootted tted liinesnes - pi sigma epsilon€¦ · case study competition 2nd runner up university...

DDotted otted LLines...ines...

SpeakerJeffrey Hayzlett

SpeakerCatherine Monson

PSE NEF 2013 National Convention Highlights

An Official Publication of Pi Sigma Epsilon and the PSE National Educational Foundation National Professional Fraternity In Marketing Sales Management Copyright © 2013 Pi Sigma Epsilon, Inc. All Rights Reserved May 2013 Edition

Pictured (left to right)Trustee - Robb Carlson, PSE Past National President Manager - AccentureEx-Officio - Ann Devine PSE NEF Executive DirectorTrustee - Don Norris Associate Professor of Marketing - Miami UniversityVice Chairman - Michael Echols Director of Business Development Vantage Health Plan Inc.Treasurer - Steve Rogers President - Anchor Plastics, Inc.Scholarship Co-Chair - Amanda Andersen Co-Manager, Bath & Body WorksAwards Co-Chair - Jon Salvani Senior Development Officer, University Advancement Lewis UniversityTrustee - Larry Bonds Principal - Sugar Creek EnterprisesTrustee - Katie Hartman MKT President Associate Professor - Ohio UniversityEx-Officio - Matthew Bunker PSE National President and Faculty Advisor University of Northern IowaScholarship Co-Chair - Bill Schaefer Pricing Specialist - Molex

Chairman - Dave Keeling General Manager Western United States Steel Recycling Institute(Not Pictured)Secretary - Lee Melancon Director of Academic Affairs University of PhoenixTrustee - Tim Hyland Hyland Properties InternationalTrustee - Mark E. Khalil SVP, Legal - Sony Corporation of AmericaTrustee - Tom NateSecretary - Lois Smith Associate Dean University of Wisconsin-Whitewater Trustee - Chris Wooten Chief Sales Officer - 3i-MINDTrustee - Catherine Monson CEO - FASTSIGNSTrustee - Jennifer Zerbe Laureate, LLCTrustee - Joe Ashbee Brand Ambassador - phil&teds USA, Inc.Awards Co-Chair - Doug Brod Senior Large Loss Adjuster and Trainer RAC Adjustments, Inc.Scholarship Co-Chair - Margaret Byrne Audit Assistant, Deloitte & Touche LLP

Pi Sigma Epsilon Leadership 2013-2014 PSE National Educational

Foundation Board of Trustees

Pi Sigma Epsilon Leadership2013-2014 PSE National Council

Front Row (seated left to right)Educator Vice President - Donna Wertalik Marketing Instructor and Director of Social Media Pamplin College of Business Virginia Polytechnic Institute and State University Alumni Vice President - Amanda Andersen Co-Manager, Bath & Body Works Collegiate Vice President - Taylor Darkoch Miami UniversityProfessional Vice President - Marie Artim Vice President, Talent Acquisition Enterprise Rent-A-Car Professional Vice President - Helen Brown Academic Outreach Manager Vector Marketing

Back Row (standing left to right)Professional Vice President - Armando Jimenez Consultant, Booz Allen HamiltonFinance Vice President - Michael Echols Director of Business Development Vantage Health Plan, Inc.PSE National President - Dr. Matthew Bunker Assistant Professor of Marketing and Faculty Advisor University of Northern IowaProfessional Vice President - Tamara Welch Manager, University Recruiting - ADP

Ex-Officio – Dave Keeling PSE NEF Chairman General Manager Western United States Steel Recycling InstituteEx-Officio – Ann Devine PSE Executive DirectorPast President - Robb Carlson Manager, AccentureEx-Officio – Katie Hartman MKT President Associate Professor - Ohio UniversityProfessional Vice President - Bill Schaefer Pricing Specialist - MolexNational Secretary - Steve Rogers President - Anchor Plastics, Inc.Executive Vice President - Jon Salvani Senior Development Officer, University Advancement Lewis UniversityProfessional Vice President - Ken Cherry PSE Faculty Advisor - Central Michigan University

(Not Pictured)Professional Vice President - Michael Van Grinsven Director - Field Recruitment - Northwestern MutualProfessional Vice President - Anthony Portuesi District Business Manager - Johnson & JohnsonProfessional Vice President - Brian Andersen District Manager, Federated InsuranceProfessional Vice President - Michael Cheatham President - Inspired Solutions & Associates

2013 National Awards Recipients

The National Awards and Scholarship Programs are

presented by the companies listed and the Pi Sigma Epsilon National Educational

Foundation.

Arno Kleimenhagen Sustained Excellence Award

University of NC-Wilmington University of Georgia Miami University

University of Northern Iowa

This award recognizes those chapters that have attained a gold level of achievement for three consecutive years. The 2013 recipients of the Arno Kleimenhagen Sustained Excellence Award at the 2013 PSE NEF National Convention were University of North Carolina-Wilmington, University of Georgia, Miami University, University of Northern Iowa and Northern Illinois University.

Northern Illinois University

Past PSE Presidents in Attendance at the National Convention(From left to right and the year(s) of their presi-dency) , Larry Bonds 1996-98, Dr. Don Norris 2005-07, Robb Carlson 2012-13, Dr. William Thomas 1978-80, and David Keeling 1999-2002.

Lewis F. Gordon Top Chapter1st Runner Up

University of Akron

Lewis F. Gordon Top Chapter2nd Runner Up

Miami University

Lewis F. Gordon

Top ChapterUniversity of Northern

Iowa

William H. Harris Top ChapterWinner

Ohio State University

William H. Harris Top Chapter1st Runner Up

University of WI-Whitewater

Lloyd L. Antle Top ChapterWinner

College of New Jersey


Lloyd L. Antle Top Chapter1st Runner Up

University at Albany

Whan Challenger AwardPresented by the Whan Fund

Philip Musson (right)University of Northern Iowa

President's Award for Special MeritMathew Devenport (right)

Univ. of ToledoMeghan Dempsey (left)Illinois State University

Top New ChapterBryant University


Top Salesperson Award1st Runner Up

Presented by Northwestern MutualBrendon Brauer


Top Management Team AwardWinner

Miami University

Top PSE Salesperson AwardWinner

Presented by Northwestern MutualJason Grant

University of NC-Wilmington

Top Management Team Award1st Runner Up


Top Project Manager - WinnerPresented by Enterprise Rent-A-Car

Allie Engelhart (right)Miami University

Top Project Manager1st Runner Up

Presented by Enterprise Rent-A-CarCris Houlihan (right)

Matt Funke (not pictured)University of Northern Iowa

Top Marketing Research Project Award

WinnerMiami University

Top Marketing Research Project Award1st Runner Up


Top Service Project AwardWinner

Miami University

Top Service Project Award1st Runner Up


Top Marketing ProjectWinner

Presented by Vector MarketingUniversity of Georgia

Top Marketing Project1st Runner Up

Presented by Vector MarketingMiami University

Top Sales Project AwardWinner

Presented by FergusonMiami University


Top Sales Project Award1st Runner Up

Presented by FergusonOhio State University

TEKsystems Marketing ChallengePresented by TEKsystems

South/West RegionPersonal Selling Enterprise


Case Study Competition2nd Runner Up

University of Toledo

Case Study CompetitionWinner


Case Study Competition 1st Runner Up

University of Georgia

PSE Headquarters Video Challenge Miami University

Alumni Advisor of the YearJoe Ashbee

University of Toledo

Faculty Advisor of the Year Presented by Vector Marketing

Donna Wertalik (right)Virginia Tech

Recruitment Fair Challenge Winner

University of Connecticut

Recruitment Fair Challenge 1st Runner Up

Miami University

GEICO Marketing Plan Competition

University of Missouri


PSE Pro-Am Sell-a-Thon Winners

Sponsored by Vector Marketing, Level 3, Miller Heiman and

Northwestern Mutual1st Place - Mark Gustin (4th from left), Central Michigan University

2nd Place - Adam London (3rd from left), Central Michigan

University3rd Place - Ashley Yu (Not

Pictured), Indiana University4th Place - Kellen Busey (4th

from right), University of WI-Eau Claire

5th Place - Philip Musson (3rd from right), University of

Northern Iowa

BOSS GamesPresented by Northwestern Mutual

University of Northern IowaBoss 1-Panther Team, Boss 2-Gold Team, Boss 3-Purple Team

PSE Pro-Am Sell-a-Thon

Pro-Am Sell-a-Thon® Salesperson of the Day

Ashley YuIndiana University

NEF Marketing ChallengeSponsored by PSE NEF

Team 3 - Van Pham, Daniel Nan, Madison Moose-Barrington, Bill Mitchell, Whitney Pitre, Clayton

Miller, Mitch Shlensky, Rishab Dayal

2013 National Scholarships

Anchor Plastics ScholarshipErica Swann (left)


Anchor Plastics ScholarshipKelly Cosentino (right)College of New Jersey

Anchor Plastics Scholarship Samantha Kueny (right)


ADP ScholarshipAmy Summers (left)


Manufacturer's Rep. Educational Research Foundation Scholarship

Blake Wilson (left)Miami University

Past PSE Presidents ScholarshipAbbey Vanderwoude (left)


University Directories Scholarship

David Elbe (left)Northern Illinois University

Miller Heiman ScholarshipKelli Schultz (left)

University of Akron

Ferguson ScholarshipLexi Wozny (center)



TEKsystems ScholarshipJonathan Leist (right)

Miami University

GEICO ScholarshipAaron Nightingale (left)

Miami University

Vector Marketing ScholarshipJessie Nemesi (left)


Alumni Sponsored ScholarshipRichard Schramm (right)

University of Akron

Level 3 Communications Scholarship

Allie Engelhart (left)Miami University

Enterprise Rent-A-Car Scholarship

Ethan Thompson (right)University of Northern Iowa

Federated Insurance ScholarshipKate Schumacher (right)

Miami University

Mu Kappa Tau ScholarshipNicole Onorato (left)

Miami University

Northwestern Mutual Scholarship

Kelly Shields (left)Virginia Tech


Mach 1 Global Services Scholarship

Cris Houlihan (left)Northern Iowa University

PSE Sponsored Leadership Scholarship

Ryan Boes (left)Miami University

Marv D. Loos ScholarshipMeghan Dempsey (right)Illinois State University

Trenton Haack Memorial Scholarship

Colten Kidwell (left)Miami University

Grainger ScholarshipColeTyman (right)Miami University

PSE Sponsored Leadership Scholarship

Anna Duxbury (left)University of South Dakota

Whan Memorial ScholarshipBryan Cooper (left)Miami University

William H. Harris Memorial Scholarship

Philip Musson (right)Northern Iowa University

Debbie Khalil Memorial Scholarship

Carol Marr (left)Northern Illinois University

National ConventionCongratulations to the 2013 Future Leaders Team

Presented by the PSE National Educational Foundation

The Future Leaders Team was established to recognize Freshman and Sophomore members of PSE who display the potential to become great future leaders of their chap-

ters and of PSE. Applicants received a prize package that included a complimentary registration package to the PSE National Convention (valued at $275), a Certificate of Recognition, an invitation to the Presidents' Reception with Fraternity leaders, recognition at the Scholarship Presentations, and a $100 travel reimbursement.

(Pictured Left to Right) Emily Vasington, University of ConnecticutJessie Nemesi, University of Northern IowaTori Fitzmartin, Miami UniversityAnna Duxbury, University of South DakotaJennifer Daniels, Appalachian State UniversityTim Bortner, University of WI-Eau ClaireSarah Beall, Ohio State University

Mark Your Calendar Now!The PSE National Convention will be held in Miami, FL at the Hilton Miami Downtown, the week of April 8-13, 2014. More information is available at www.pse.org, mouse over "Key Info" on the top toolbar, then click National Convention. Also, more in our next edition of Dotted Lines, due out in September 2013. If you are interested in judging at the 2014 PSE National Convention, send an email to [email protected]. One of our keynote speakers will be Michael Cheatham, President, Inspired Solutions & Associates.

2014 PSE National Convention

Michael CheathamPresident

Inspired Solutions & Associates

Comments from students who heard Michael

Cheatham speak at a previous PSE conference.

" Use him at as many events as possible! His speech was so laid

back yet very eff ective."

"Very good speaker had a lot of great advice to tell us."

The Pi Sigma Epsilon National Educational Foundation National Awards and Scholarship Programs recognize the out-standing achievement and performance by chapters and individuals. These programs were created to provide profes-sional exposure and experience to collegiate members prior to their entry into the business environment. Pi Sigma Epsilon realizes that these competitions would not be possible without the dedicated volunteers who generously donate their time and unwavering support to our fraternity and the companies who present the awards. Thanks to all the alumni and corporate partners that serve as judges and as Pro-Am coaches. You make Pi Sigma Epsilon a premier orga-nization.

To donate to the Scholarship Fund, go to http://pse.org/financial-aid/donation-to-nef

PSE Corporate PartnersThank You To Our Partners

Service Corporation International

People are our business. We will have the best trained consumer-oriented staff in the industry. We will set the standard for high per-formance through teamwork, accountability and execution. Our

people will feel a sense of pride about what they do and the company they work for. (From the “Vivid Description” of SCI’s Vision)

To achieve a Best-In-Class Workforce SCI embraces a con-

tinuous learning culture where ALL team members have every opportunity to become the best at what they do.

Teamwork is the foundation of our employment culture. Although we celebrate the difference that one person can make, we know that success often expands with diversity and the synergies that are inherent in teamwork. We do not promote an “intention” driven environment. We expect our employees to execute our objectives, emulate our values, and deliver superior service to our customers while increas-ing shareholder value. Our management team believes that employees are our most valuable asset and that individual accountability in professional performance and behavior is not negotiable.

Welcome to Our Newest Corporate Partners

To find out more information about Service Corporation International go to http://www.sci-corp.com.

MultiView

Since 2000, our dynamic solutions have connected B2B buyers and sellers on levels never before possi-ble.

Utilizing the largest, most successful ad network in the world of associations, we've become the number one pro-vider of royalty revenue to U.S. associations. Through our unparalleled service and member engagement, our digital resources have become essential to successful B2B com-merce. The MultiView culture is one that fosters creativity, passion and thinking outside the box. As our company grows we offer our employees unique opportunities to build and expand their skill sets. Through extensive training and on-the-job experience, our employ-ees gain invaluable business and leadership skills. MultiView is a part of the Warburg Pincus portfolio of com-panies. Warburg Pincus is a private equity firm with invest-ments in over 650 companies across 30 countries. Warburg Pincus’ other holdings include Aramark, Bausch + Lomb and the Neiman Marcus Group.

For more information about MultiView go to http://www.multiview.com/index2.php/careers

Kellogg's

Our Vision and Purpose are at the heart of everything

we do. Simple yet powerful, they define why we're here and where we're going-made possible by the extraordinary tal-ent of everyone who works here. People like you. Our heri-tage, through the inspiration of W.K. Kellogg, continues to drive our company and keeps us committed to creating a stronger future every day by putting people first in every-thing we do.

Our Vision is to enrich and delight, through foods and brands that matter. Our Purpose is to nourish families so they can flourish and thrive. Our Heritage drives the future of our company and keeps us excited about tomorrow. For more information go to www.kelloggcareers.com

Kellogg’s Retail Sales Rep ProgramBright futures begin with bright minds. Learn how a career

as a Retail Sales Representative at Kellogg can open up a world of delicious possibilities. Lead with us as you utilize your sales expertise to engage our customers and consum-ers and get them excited about Kellogg Company brands.

In your role as a Retail Sales Representative at Kellogg, you will be part of our success by:

•Executing business plans through fact-based selling tech-niques and displaying an ability to “close deals” with cus-tomers using fact-based selling and superior communica-tions skills•Utilizing negotiation skills and achieving win-win results for the Kellogg Company and its customers•Growing base sales through maximizing distribution, share of shelf, and selling incremental displays•Selling creative displays to customers to be placed at opti-mal locations with the stores to maximize sales

WHAT DO I NEED TO DEMONSTRATE?

As well as a hunger to learn and succeed in Sales, to be con-sidered for this position you must be able to meet the fol-lowing requirements:

Required:

•BA/BS Degree OR high school diploma/GED plus signifi-cant related experience•Strong problem solving, influence and negotiation skills•Motor vehicle history with 2 or less moving violations and no DUI convictions within the last 36 months

WHAT ELSE DO I NEED TO KNOW?

•This position provides participation in the Kellogg Vehicle Reimbursement or Fleet Program as this position requires driving to multiple locations.•Work requires long periods of walking, standing, bending or carrying moderately heavy items (20-25 pounds) with or without reasonable accommodations Extended work sched-ule which may include some night, weekend and early morning hours

Being a Retail Sales rep will open up the doors wide open to endless opportunities with Kellogg Company. If you are looking for a long term career where you can grow your career wide and long then apply today at www.kelloggca-reers.com.

THANK YOU TO ALL OUR CORPORATE PARTNERS, WITHOUT WHOM WE WOULD NOT BE ABLE TO PROVIDE OUR MEMBERS WITH THE BUSINESS ADVANTAGE FOR LIFE.

PSE Corporate Partners

PSE News

The Honorary Life Membership award is Pi Sigma Epsilon's most pres-tigious and highest award, intended to distinguish those PSE members who have consistently made an outstanding contribution to the fraternity, the pro-fession of sales and mar-keting, and to the wel-fare of their

community. Since 1952, only 27 people have received this award. We honor an out-standing member as our 28th recipient, Dave Keeling.

As a collegiate, Dave was initiated into the PSE chapter at Southern Illinois in the spring of 1983. After graduating in May 1985, Dave served on the National Council in various positions: VP of Professional Programs, Alumni VP, Executive VP, and was PSE National President for three years from 1999-2002. Dave is one of only two presidents to serve

in that position for three years. Dave currently is chairman of the PSE National Educational Foundation. A position he has held since 2010.

Dave’s passion for PSE, his counsel and advice, his advo-cacy of PSE and his commitment to excellence have made Dave an invaluable board member and leader of this frater-nity.

In his professional career, Dave is General Manager of the Steel Recycling Institute. He

has been with them since 1990. He and his wife, Kristin, have two daughters and a son.

The Honorary Life Membership Award is a fit-ting tribute for all of Dave Keeling’s hard work, lead-ership, and especially his steadfast dedication. Congratulations to Dave and we thank him for all he

has done for PSE.

David Keeling - 28th Honorary Life Membership

Dave is one of only two PSE

National Presidents to have served three terms.

Dave is pictured on the left with his

family, wife Kristin, daughters, Isabelle age 6, Jenna age 5, and and thier son,

Jackson Age 2.

Dave is pictured on the right with

his mother, Sylvia Adams.

This year marks the 7th Annual Presidents’ Retreat pre-sented by Northwestern Mutual. The retreat will be taking place from August 2-4, 2013. All current PSE chapter presi-dents are invited to Milwaukee, WI for a weekend of net-working, learning and FUN! Presidents will learn what to expect from PSE in the upcoming year, practice motiva-tional techniques, discuss project planning and implemen-tation, and gain a better understanding of membership recruitment and engagement. The retreat will also provide guest speakers and roundtable discussions. It is a great opportunity for the presidents to communicate and learn from each other.

Presidents will be arriving on Friday and will have time to

explore the city before a night full of fun ice breaker activi-ties. Saturday will feature professional programming host-ed at the Northwestern Mutual Headquarters. The day will conclude with dinner at a Milwaukee restaurant. Presidents need only to pay for their transportation to and from Milwaukee. PSE and Northwestern Mutual will cover all other expenses.

Chapter Presidents can register to attend online at www.pse.org/collegians-upcoming-events/collegians-presidents-retreat. Presidents, watch your email for more details. Please be sure that your summer contact information is cur-rent on www.pse.org.

PSE NewsPSE Presidents' Retreat

Join PSE HQ and put your business skills to the ultimate test. The BOSS Games, presented by Northwestern Mutual, is an interactive computer business simulation allowing PSE teams to compete directly against each other across the country.

Teams work during the fall to successfully prove that they have what it takes to be the best. The Business Oriented Strategy Simulation places team members in the position of Chief Marketing Officer. Teams then create and implement new and improved marketing strategies and re-branding techniques. Each week, teams make new decisions and adjustments to the original plans in an effort to make it to number ONE! Trophies and cash prizes will be presented at

the PSE National Convention in Miami, FL.

Each chapter gets one free team. Additional teams per chapter are $40 per team. Deadline to form teams is Monday September 9, 2013. Team Names, Team Captain and Team Members must be sent to Glenn at [email protected] no later than 11:59 p.m. Central time on September 9, 2013.

Watch your email later this summer for more detailed information about this year’s simulation and start date.

For more information about The BOSS Games contact us at 414-328-1952 or email [email protected].

BOSS Games

Scholarship OpportunityThe Securities and Insurance Licensing Association (SILA) Foundation is a non-profi t organization dedicated to pro-moting the insurance industry and supporting educational programs aimed at careers in the insurance industry. More information is available at htt p://silafoundation.org/. They awarded four $1000 scholarships in 2012 and are off ering ten $2500 scholarships in 2013.

Currently, the scholarship section is refl ecting the 2012 scholarship program and application. The website and the related documents are available at htt p://silafoundation.org/scholarships/post-secondary-college-scholarship/.

Here is a rough timeline for the scholarship process.

Scholarships announced and available on the website in • the beginning of JuneSCHOLARSHIP APPLICATIONS MUST BE • RECEIVED BY JULY 1STReview of applicants will run from July 1st thru July • 15th SILA Foundation Board of Trustees approval of selected • recipients no later than july 30thNotifi cation and announcements of recipients will occur • in August. Scholarship dollars will be sent to recipients’ school no • later than Oct. 30th

PSE News2013 Fall Regional Conferences

Regional Conferences offer the opportunity to connect with other chapters, meet new people, and exchange ideas. Over the two-day schedule, you can also compete in the PSE Pro-Am Sell-a-Thon®, network with PSE’s corporate partners at a career fair, present a speech at the National Speakers Competition, learn from each other at chapter roundtable discussions, and participate in CCO training.

The two-day schedule begins with registration on Thursday. Friday will be a full day of events, beginning with Pro-Am training and coaching. Lunch and a mini career fair, with the Pro-Am competition will take place in the afternoon. For those not competing in the Pro-Am, activities on that Friday will include chapter roundtable discussions and the Speakers' Competition in the afternoon. Dinner and a social event will round out the evening.

Saturday will be another full day of exciting events! A wel-come and keynote speaker will begin the day. In addtion, the CCO Training, Chapter Roundtables and a Workshop will also take place. Lunch will follow with a Competition in the afternoon. The day's events will end with dinner and the Awards' Presentations.

NortheastHost: University of ConnecticutWhere: Storrs, CTWhen: October 24-26, 2013

Hotel: Nathan Hale855 Bolton Road Storrs, CT 06268860-427-7888

$119.00/night room rate. Room reservations include free WiFi and parking. Hotel room reservation deadline date is 9/24/13. Conference registration deadline is 9/26/13.

North CentralHost: University of ToledoWhere: Toledo, OHWhen: October 31 -November 2, 2013

Hotel: University of Toledo Medical Center Hotel3100 Glendale AveToledo, OH 43614419-324-1796

$89.00/night room rate. Room reservations includes $2.00 coupon for breakfast. Hotel room reservation deadline date is 9/30/13. Conference registration deadline is 10/3/13.

AtlanticHost: Radford UniversityWhere: Radford, VAWhen: November 7-9, 2013

Hotel: Best Western1501 Tyler Ave.Radford, VA 24141540-639-3000

$83.00/night room rate. Room reservations include free breakfast each morning. Hotel room reservation deadline date is 10/7/13. Conference registration deadline is 10/10/13.

South/WestHost: University of Alabama - BirminghamWhere: Birmingham, ALWhen: November 14-16, 2013

Hotel: Doubletree808 S. 20th St.Birmingham, AL 35205205-933-9000

$109.00/night room rate. Room reservations include free parking and WiFi in lobby. Hotel room reservation dead-line date is 10/14/13. Conference registration deadline is 10/17/13.

MidwestHost: University of WI -WhitewaterWhere: Whitewater, WIWhen: November 21-23, 2013

Hotel: Baymont Whitewater 1355 W. Main St.Whitewater, WI 53190262-472-9400

$84.55/1-2 people, $94.05/3 people, $103.55/4 people per night. Room reservations include free WiFi. Hotel room reservation deadline is 10/21/13. Conference registration deadline 10/24/13

Watch the PSE website, your email, the bi-monthly issues of Slice of Pi and the September issue of Dotted Lines for more information about the 2013 PSE Regional Conferences.

PSE News

Social media is a pivotal part of your job hunt, that’s a given. You need to make sure that you have a strong presence and identity on the internet that is accessible and appealing to employers and recruiters. Once you have established your-self on the internet you are in a better position to apply to job vacancies as employers can easily find you and see your details, experience and achievements.

Start a blog

Blogs are a great way to get your name out there and get noticed. They are a fantastic platform to showcase any pro-fessional or commissioned work you might have done or, if you haven’t written or published anything yet, then start writing blog posts just for fun to build up the content on your blog. The beauty of blogs is that they are diverse; some blogs are like diaries and others are more like a portfolio of work. Their flexibility of purpose means you can personal-ize it to what works best for you and what you are trying to achieve. The free blogging platforms Blogger and WordPress are good sites to use- you’ll be up and running in no time at all. To boost application success send your blog link along with your application so recruiters can see your work.

Be active on twitter

Twitter is an incredibly useful tool for job hunts and devel-oping your personal identity on the internet, especially as it is public. Use twitter professionally to follow companies and businesses that you are interested in and want to get noticed by. If you have a question or comment about their business or website then get in touch; send them a tweet or direct message to make the initial contact. Retweet anything they post that you think is particularly interesting and keep your tweets professional and relevant to your job search. Your tweet history will tell the employer a lot about who

you are so is a big part of your brand; make sure its squeaky clean and professional. Over 40% of companies use Twitter for recruiting and 64% have successfully hired through social media; so it’s worth using it! Use the advanced search tool, twitter.com/search, to find out who is talking about what you are interested in and where. Then, you can follow them and begin to interact until you have successfully added them to your network. When it comes to applying you will be in a better position as it shows you have done your research.

Keep your LinkedIn profile up to date

Over 80% of companies use LinkedIn for recruiting yet only 35% of job seekers utilize this. LinkedIn is a great way to get informed of what jobs are out there, and if you’ve got a great profile then it will boost your chances of getting noticed by browsing recruiters. Make sure you sign up to LinkedIn and put all your relevant experience and achieve-ments on your profile to really sell yourself. Having a full, detailed profile will give you an identity and really help to establish yourself on the internet. Keep an eye out for job postings and connect with professionals in your fields of interest. When you find a post you are interested in then apply and use your connections on LinkedIn to boost your chances.

Have two Facebook accounts

Basically everybody in the world has Facebook, which is great, but it also means that everything you post on it is never really private, even if you have adjusted your settings accordingly. A good idea is to have two separate Facebook accounts; one for your personal life that must be set to pri-vate, and one for professional use where you can add employers and like relevant business pages. Set your profes-sional account to private if you wish, but you will be more accessible and visible to employers if it is public. Don’t post any incriminating photos or statuses on this account; save those for your private one! Keeping all the nasty secrets from late nights out safely hidden away will give you a squeaky clean image for employers to find, meaning you are more likely to be successful in the application process.

Article written by Anna Pitts, a Marketing Assistant and Online Researcher at the Graduate Recruitment Bureau. The original article is available at http://www.deborah-shanetoolbox.com/personal-branding-through-social-media-boosts-job-application-success/. Anna’s work involves PR and outreach and writing informative, inter-esting advice based articles for graduates and students.

Personal Branding Through Social Media Boosts Job Application Success

New Life Members - Since January 2013Epsilon Chi Kelvin JohnsonEpsilon Phi Sam AckermanEpsilon Theta Cris Houlihan Samantha Kueny Angela Wagner

Eta Omega Catherine MonsonUniversity of Phoenix Nicholas FonsecaZeta Omicron Brody Belland Nolan Hucek Caitlin Impey

Gamma Gamma Stephen Bowersox Stuart Fisher Alysia Gialamas Amy Halpern Karly Osborne Kevin Ryan Colleen Ryan

PSE HEADQUARTERS STAFF CONTACT INFORMATION:3747 S. Howell Ave. • Milwaukee, WI 53207 • Phone 414-328-1952 l Fax 414-328-1953Ann Devine, Executive Director, [email protected] • Glenn Altstadt, Director of New Chapter Development and Chapter Administrator, [email protected] • Erica Gumieny, Director of Membership, [email protected] • Eric Rosandich, Financial Manager, eric. [email protected] • Susie Blomquist, Mu Kappa Tau Manager, [email protected] • Tracy McCarthy, Media Developer, [email protected]

People Watching

Member NewsPassagesRobert (Bob) Johannsen, alumnus University of Wisconsin-Milwaukee and past PSE National President passed away in April.

Career MovesMark Khalil, alumnus University of South Carolina, has been named general counsel and executive vice president of Sony Corporation of America.

Amanda Andersen, alumnae University of NC-Wilmington received a promotion to Co-Manager of Bath & Body Works.

Brent Fogelman, alumnus University of NC-Wilmington, graduated from La Cordon Bleu College of Culinary Arts.

Level 3 Welcomes PSE Graduates to New Sales Associate Role Level 3 Communications is pleased to congratulate and welcome Amanda VanAmeringen and Benjamin Zeno to the North American Sales Team as part of the company’s new Sales Associate program. Amanda is a graduate of Kennesaw State University with a Bachelor of Business Administration-Professional Sales. Benjamin is a graduate of the University of Louisiana-Monroe with a Bachelor of Business Administration-Marketing major and Manage-ment minor. Both Amanda and Benjamin will be based in Level 3’s Atlanta sales office.

If you would like a copy of any picture in this issue contact [email protected]

PSE Loses a Great LeaderThe family of Robert (Bob) Johannsen estab-lished a PSE Scholarship to remember their dad. Bob has a highly impres-sive list of personal and professional accomplish-ments. He is a 1969 Pi Sigma Epsilon alumnus of the Alpha Xi Chapter at the University of Wisconsin-Milwaukee. He served virtually every PSE national leadership position, including PSE National President, not just once, but twice!

(1977-78 and 1980-81). Bob was instrumental in relocating the PSE National Headquarters to Milwaukee, as well as helped to create the PSE National Educational Foundation. Bob received the PSE Honorary Life Membership Award in 1996 at the 40th Annual PSE National Convention.

Bob served as President of SME-Milwaukee (twice – 1990-91, 1998-99) and served on the SMEI Board of Directors. As a result of his entrepreneurism and contributions to the sales and marketing profession, he was honored as SME-Milwaukee’s Sales and Marketing Executive of the Year in 1996. Bob had an important impact on the history and direction of PSE. Through his dedication and foresight, Bob kept the fraternity a dynamic force influencing the lives of thousands of men and women.

To donate to the Robert Johannsen Scholarship Fund go to www.pse.org/financial-aid/donation-to-nef.

Bob Johannsen

dootted tted liinesnes - pi sigma epsilon€¦ · case study competition 2nd runner up university...

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