By Alex, Ellie and Georgina

What are the characteristics of the channel?• 16 – 34 year olds • 7PM – 4AM• Covers all genres• 13 million viewers per week, 29% of all 16 to 34-year-olds

Established? / Ideology? / Remit?• 9th February 2003, replacing BBC Choice (1998)• “To bring younger audiences to high quality public service

broadcasting through a mixed-genre schedule of initiative UK content featuring new UK talent”

• Programmes that attempt to alert others of their actions through a series of programme challenging common beliefs

• To become an online channel only sometime in 2015

Who owns the channel? • BBC

Horizontal / Vertical integration?• Vertically integrated : The BBC is a vertically integrated company, it is

a group that produces different products and services (BBC Three) but share a common owner (BBC)

Possibility for cross promotion? • The BBC is a cross promoted company • “The amount of time we dedicate to self-promotion – on average one

minute and ten seconds in an hour” – BBC • “Using one channel or service to promote programmes and services on

another is one way of helping audiences find what they want” – BBC • The public are paying for all the services of the BBC, so it is only fair

that they are made aware of what they are entitled to and what they are paying for. Without cross promotion many audiences may not be aware

Regulated by?• Ofcom

How is this channel represented online? • BBC Iplayer• Exclusively online later this year: (first BBC channel to air exclusively

on the digital spectrum) as part of BBC’s cost cutting plans• "If they want to save money, there will certainly be less programming

coming from the BBC Three brand," our media correspondent said. However, he added, the move to iPlayer would make sense for the station's target audience of 16-34 year-olds.

Reality TV programme made by the BBCCurrently shown on BBC3 but as this channel is planning to move online it will take a new position on BBC1

• Writer- David Reilly• Has various directors• Narrator- Rebekah Staton• Devised by- Jon Rowlands• Originally aired- BBC3 2007• Has aired 8 series

Target audience/demographic-BBC 3 targets 16-34 year olds

Programme targeted specifically at women

Themes of narrative-• Weddings• Man plans the day- The dress, Venue• Disaster• Love/romance• Phrase often used: ‘The most important day of her life’• ‘The emotional journey of men who lack the maturity needed to commit’http://www.thefword.org.uk/blog/2013/04/bridezilla_TV_trope

Representation

Men• Groom, friends, father of the bride• Often made to look foolish, uninterested, inattentive,

unorganised• Stereotypical representation- Lacking maturityAlthough featuring mostly heterosexual relationships, it's also featured same sex couples.

EthnicityThe show gives an insight into many different cultures-Ethnically diverse as it is BBC’s policy to represent all cultures living in this country

Audience ReadingsPolysemic-‘As many meanings as audience members’ Tim O’SulivanEach individual person can decode/interpret the same text in a different wayCan be dependant on the persons gender, age, previous knowledge- e.g. someone who is married or engaged may be able to relate to the experiences of those in the programme and draw on their own background knowledge to gain enjoyment from the programme.

Blumler and Katz (1974)Personal relationships/identity – People who have gotten married may be able to sympathise with the brides and/or the groom in programme as they can relate to the stresses of organising a wedding and the importance of the day overall.