don't pursue sustainable practices for 'green' for the environment, do it for the...
TRANSCRIPT
Who is this guy?
MILLENNIALI am a
YOUR FUTURE CUSTOMER
I am
21 - 34 YEARS OLD
80 MILLION
1.4 TRILLION $
GOLF
13%
MILLENNIALRUNNING
29%
50 < 40GOLFERS
2020 = 50%WORKFORCEMILLENNIAL
2025 = 75%
“The best time to
plant a tree was 20 years
ago, the second best time is NOW!”
36 - 4915 years
Years Old
7 hrs/day
45%
76%KNOWin the
68%
40%
59%
54%
not just millennials...
55% 67%
will spend more
work forwant to
sustainable company
sustainability
?
buzzwordsHATE i
GREEN
CARBON NEUTRAL
FluffEmpty
vaguedreamy
NEVER DEFINED
SUSTAINABLE=
ECONOMIC
ENVIRONMENTAL+
SOCIETY+
SUSTAINABLE
ECONOMIC+
ENVIRONMENT
=SOCIETY
+TECHNOLOGY
?
=The conversation needs to change from ‘Green’ to
‘GREEN’
SUSTAINABLE
ECONOMIC
VS.
46 mpg
21 mpg
Driven: 91,000Gallons Saved: 2353Money Saved: $7,530
= $
efficiency
margins are
LED Solar Thermal
Energy Efficiency Audit
Technology
50,000 GAL/DAY
WASTE WATER
3,000 TRUCKS/YEAR
“It’s a hell of a lot of trucks and a hell of a lot of money”
-Leon Sharyon,Lagunitas
CFO
BIG DATA
What are you tracking?
2012: 43.9 M gallons2014: 34.6 M gallons
Less Water = Less Money
AND...
California DROUGHT1. Better prepared for drought2. Less affected by water restrictions3. Looked good to the community
Social
Treat employees well.
Be active in community.
Solve community wide probelms.
$11 K
We care.
member celebrity
Team Building
Member
CSRCorporate Social Responsibility
Lifesytle
the way in which a person or group lives.
synonyms: way of life, way of living
/’lif,stil/
noun
THEWHY
SocialClub
Responsibilty
9.3M gallons of water
saved
LEDs lowered emissions
Community Volunteers
Fundraisers
@nuszkarcz(a millenial and your future customer)