Don’t Forget Online Tools in your Program Planning and Delivery

Bob Bertsch & Sonja Fuchs Web Technology Specialists

NDSU Agriculture Communication

Reach, Influence, Impact

• NDSU Extension Employees = 390• N.D. Adult Population = 545,700• 25% of 545,700 = 136,425• Dunbar’s Number = 150• # of NDSU Extension staff needed = 910 • # of impacts needed per staff = 350

Reach, Influence, Impact

• Increase access to Extension

• See audiences more as members of communities.

• Become part of networks.

• Increase others’ talking about our work.

• Increase conversations with others.

Stocks and Flows

• Content is standardized

• Delivered in a specific space at a specific time

• Usually a passive setting

Traditional Education (Stocks)

Just in Time Education (Flows)

• Content is customized

• Available anywhere, anytime

• Encourages active learning

Stocks and Flows

• Books

• Publications

• Websites

Stocks = archived, organized

Flows = timely, engaging

• Blogs

• Social media

• Webconferencing

Ag Content Management System (Ag CMS)

Ag CMS helps Extension staff:

• Focus on content instead of design

• Add and update content from anywhere, at anytime

• Create more collaborative websites

Web Conferencing

Web conferencing helps Extension staff:

• Reach audiences across the state

• Archive presentations and meetings for later viewing

• Save on travel costs

Tool Comparison

Setup Access Recording Mobile

Microsoft Lync Download & install from Office 365

PC only – need attendee client or Office 365 for full access

Yes Through Office 365

Blackboard Collaborate

Links provided by Scott Swanson

Download Java-based plug-in

Yes Android & iOS

Google+ Hangouts

Google account needed

Hangout plug-in

Yes Android & iOS

% of Online AdultsUsing Social Media

Date All internet users 18-29 30-49 50-64 65+

2/2005 8 9 7 6 –8/2006 16 49 8 4 15/2008 29 67 25 11 74/2009 46 76 48 24 135/2010 61 86 61 47 268/2011 64 87 68 49 292/2012 66 86 72 50 348/2012 69 92 73 57 38

12/2012 67 83 77 52 325/2013 72 89 78 60 43

Social Media

Social media help Extension staff:

• Listen to and learn from the people we serve

• Connect people with extension and with each other

• Engage the public in meaningful conversations

NDSU Extension social media channels:

• Facebook – facebook.com/NDSUExtension

• Twitter – twitter.com/NDSUExt

• YouTube – youtube.com/NDSUExtension

Videos & Podcasts

• YouTube Channel – www.youtube.com/NDSUExtension

• Sound Ag Advice - http://www.ag.ndsu.edu/soundagadvice

• Working Differently in Extension - http://www.ag.ndsu.edu/workingdifferently

Twitter@NDSUExtMarch 23 – 28, 2013

Reach: 27,004accounts 

29,633impressions

YouTube – NDSU Extension Channel

250 subscribers  364,786 video views 

Facebook – NDSU Extension Ward County

380 likes  29,919 user reachedin last 60 days 

Working DifferentlyBe a catalyst for learning networks that engage people as learners and teachers

Connect people with resources and with each other

Involve users in content in ways that motivate and lead to behavior change

Participate in existing online communities

Invite people to become partners in their own education

  www.ag.ndsu.edu/workingdifferently

Working DifferentlyGive people control of their own lifelong educational opportunities through anywhere, anytime learning

Organize information to work across multiple user scenarios, channels and devices

Filter online information to highlight what will most affect people's lives

Provide context for online information so it can be more easily applied by learners

Connect people with resources and teach them the skills needed to build their own learning network

 

 www.ag.ndsu.edu/workingdifferently

Working DifferentlyListen to and learn from the people we serve

Join existing online communities

Value the knowledge and experience of the people we serve

Invite and acknowledge learner participation in planning, teaching and evaluating

 

 www.ag.ndsu.edu/workingdifferently

More

• Forward Looking Concepts in Cooperative Extension - bit.ly/CoopExtFuture

• Working Differently in Extension – www.ag.ndsu.edu/workingdifferently

• Agriculture Communication – www.ag.ndsu.edu/agcomm

• Ag Comm Web Services on Facebook - www.facebook.com/NDSUAgCommWebServices

Feedback

Please complete the post-session survey at

http://bit.ly/webservfc13