don't drown in advertising pool
DESCRIPTION
Proven advertising often is a simple solution that begins with your local media company, the newspaper. Today, news and information corporations offer multiple platforms for message delivery including the traditional paper that still delivers the largest audience of all local media choices. In addition, clockwork delivery, stable rates, printed rate cards, customer loyalty programs, volume discounts, anchored positions are all reasons to assess the options of the paper. The audience continues to respond to advertising.TRANSCRIPT
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© 2010 Carol Doane
By Carol Doane
Don’t drown in the advertising pool
Cheap is a chance
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© 2010 Carol Doane
I need my message delivered
NOW!
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© 2010 Carol Doane
Every day like clockwork in fact, around the clock
We deliver local messages
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© 2010 Carol Doane
We package messagesOnline, in email, direct mail and in the newspaper
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© 2010 Carol Doane
Then along comes somethingcheaper
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© 2010 Carol Doane
Customers jump ship
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© 2010 Carol Doane
And when it doesn’t work out
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© 2010 Carol Doane
We rescue
with effective advertising
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© 2010 Carol Doane
Unlike direct mail
Newspaper users PAY to receive the product
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© 2010 Carol Doane
Cable customers
Pay for the service and tolerate the advertising
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© 2010 Carol Doane
Radio Customerspay NOT to listen to commercials
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© 2010 Carol Doane
Newspaper customersLook forward to the ads
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Unlike other media
Newspaper companies hold their rates steady for a year or more
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© 2010 Carol Doane
Other media companies
Don’t publish their rates© 2010 Carol Doane© 2010 Carol Doane
? ? Guess ?
© 2010 Carol Doane© 2010 Carol Doane
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Did the guy next door
Get a better rate than you?© 2010 Carol Doane
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© 2010 Carol Doane
Web analytics validated
We are audited
Circulation verified by independent auditors
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© 2010 Carol Doane
Loyal customers
We reward
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© 2010 Carol Doane
•Volume discounts
Rewards include
•Pick up discounts•Color savings
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© 2010 Carol Doane
to our customers and our company. After all, we all want to stay in business.
Fair pricing
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© 2010 Carol Doane
Sponsorships
Section fronts
Anchored positions
in print and online
We offer
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© 2010 Carol Doane
PolybagsPost-it Notes®
Flyer printingMini billboards
Specialty print products
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© 2010 Carol Doane
Unlock dynamic potential
Run sizes that break through into the news
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© 2010 Carol Doane
Cost per thousand
Active audience
Multi platforms
Creativity
Consider and compare
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© 2010 Carol Doane
We are small business specialists with a responsive audience
We are affordable
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© 2010 Carol Doane
• Local message delivery
• News and community
We are local
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© 2010 Carol Doane
Will it really put cash in your drawer?
Cheap is only a chance
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© 2010 Carol Doane
You can swim like a pro
You can drown in cheap choices, or
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© 2010 Carol Doane
And invest in effective advertising
Get a consultation
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© 2010 Carol Doane
We craft strategies
We are ad messengers
We create campaigns
We deliver results
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© 2010 Carol Doane
Carol DoaneThe ColumbianAdvertising Sales [email protected]
Thank you
In collaboration with Carol Doane for The Columbian
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© 2010 Carol Doane
Sound Clips for PowerPoint Presentations
Music ‘Nitefunk’ via Brainy Betty
http://www.brainybetty.com/SoundClips/nitefunk.mid