don't drink from the fire hose: how to read and share content online

HAWKINS CLOWARD & SIMISTER

CERTIFIED PUBLIC ACCOUNTANTS, LC

How to Read and Share Online

By Dustin Wheeler, CPA

Don’t Drink from the Fire

Hose!

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Dustin Wheeler, CPA



• 10+ years experience in public accounting• Bachelor’s in Accounting from BYU-Idaho,

Masters of Accountancy from UNLV• Member of QuickBooks ProAdvisor

program (desktop & online)• Certified Xero Partner• Selected as one of the “40 Under 40” by

the CPA Practice Advisor for 2011, 2012 and 2013

linkedin.com\in\dustinwheeler

dustinwcpa

+DustinWheeler

dustinwheelercpa.com

http://www.linkedin.com/in/dustinwheeler

http://www.linkedin.com/in/dustinwheeler

https://twitter.com/dustinwcpa

https://plus.google.com/+DustinWheeler

https://plus.google.com/+DustinWheeler

http://www.dustinwheelercpa.com/

RSS



• Rich Site Summary, or Really Simple Syndication

• Puts content into “chunks”• The underlying technology

which allows you to “subscribe” to web content

http://www.mycpa.com/blog/feed/



Feed Aggregation

Feed Aggregator

Journal of Accountancy

CPA Letter Daily

Accounting Today

MyCPA.comBlog

BusinessBlogs Daily Herald



Feed Aggregators

• Flipboard (smartphone & tablet app with magazine-like layout and “flip” interface)

• Feedly (mobile app and runs in a browser – useful if you’re reading from a computer)

• Microsoft Outlook• Many others

https://flipboard.com/

https://feedly.com/

http://en.wikipedia.org/wiki/Comparison_of_feed_aggregators



Flipboard



FeedlyDesktop

Mobile



Microsoft Outlook

Step 1

Step 2

Step 3

Recommended Reading



Business Owners:• Entrepreneur.com• Inc.com• Harvard Business Revie

w• Killer Startups

Marketing• Copyblogger• Seth Godin• Simon Sinek

Tips & Tricks for Getting Things Done:• Lifehacker

http://www.entrepreneur.com/blog/index.html

http://www.inc.com/

http://blogs.hbr.org/

http://blogs.hbr.org/

http://www.killerstartups.com/

http://www.copyblogger.com/blog/

http://sethgodin.typepad.com/

http://blog.startwithwhy.com/

http://blog.startwithwhy.com/

http://lifehacker.com/

Recommended Reading



Local:• Daily Herald• Deseret News business

And of course:• MyCPA.com blog

More ideas:• Industry thought

leaders• Your customers• Your suppliers• Your competitors

http://www.heraldextra.com/

http://www.heraldextra.com/

http://www.deseretnews.com/business

http://www.deseretnews.com/business

http://www.mycpa.com/blog/

If You’re Reading, Share It!



• It’s very easy to share from reader apps to social media sites

Social Media Platforms



• LinkedIn (business oriented social network)




• Facebook • Pinterest




• Google+




• Twitter (140 characters or less)

What are Your Goals?



• Learn from others?• Find new customers?• Build a reputation or a

perception that you are smart/connected/fun?

• Serve existing customers?• Connect with like-minded

professionals?• Dominate the search

engines?

You can accomplish all of these goals with social media, but sharing alone is not enough! Take the time to create your own content and engage with others.

Don’t Get Overwhelmed



• Don’t drink from the fire hose – only subscribe to and read the content that adds value to you.

• Spend only enough time on social media to benefit from it. For me, 15-30 minutes per day has been about right.

• It doesn’t matter which social media platform you use. Find a platform you’re comfortable with and be good at it.

Questions / Comments



See this presentation at:www.slideshare.net/dustinwheelercpa

http://www.slideshare.net/dustinwheelercpa