don’t do this: how to ruin your online reputation, recover reputation

www.recoverreputation.com

How Online Reputation Can Be Ruined

Don’t Do This: How To Ruin Your Online

Reputation

Ways YourOnline Reputation

Can be Ruined



Image courtesy by DeclanTM


Political Comments– Tweets, Facebook, etc. posts can be harmful– Can turn off half your clients



How Online Reputations Can be Ruined

• Keep political comments private:– Risks turning off clients– Avoid sharing political views online





Embarrassing Photographs– Headhunters or employers could be watching– Looks unprofessional




• Be mindful of posting photographs:– Don’t upload drinking images or even holding

a drink– Avoid photos with you or others partying– Could be misconstrued and lead to firing





No or little web presence– Not found on first page of Google means less sales– Makes you appear untrustworthy




• Clients think you are not an expert• Lack trust in you




• If little information shows up on the first page of Google:– Clients are skeptical and don’t call– Prospects or leads decrease– Sales decline



Image courtesy by chellseeyy

Personal material shows up in search engines

– Appears unprofessional– Could be damaging




• Remove or don’t post personal info:– Home addresses should never be online– Neither should Social Security or banking

account numbers– Court cases from lawsuits, divorces or

business issues can be a big problem



Competitors or disgruntled ex-employees

– Destroy your reputation– Write lies, negative posts, “hijack” domains




• Beware of competitors or ex-employees:– A disgruntled client or others can write

negative comments or articles– Other businesses can purposely try to

damage your reputation



Image courtesy by Dirk Vorderstraße

Harmful reviews or anonymous posts from troublesome sites

– Result in lost business




• Negative Reviews can show up on:– Yelp reviews– Yahoo reviews– Google+ reviews




• Anyone can post on complaint sites:– RipoffReport.com– Scam.com– Complains Board.com– Pissed Consumer.com




• Industry Specific sites can be harmful:– Lawyers.com (Law)– Avvo.com (Medical)– Others



Negative Reputation Leads to Lost Sales

–Result in lost business



Negative Reputation Leads to Lost Sales

• A negative reputation leads to lost sales • Prospect will move on to a competitor• They probably will never return as a

customer—ever



What Happens When Your Reputation is Ruined

• If a negative item shows up on the first page of Google– Clients stop calling– Prospects or leads decrease– Sales decline– Company folds



For professionals such as lawyers, accountants,

financial advisors or others:



If a negative link shows up on the first page of a Google search page, clients stops calling



Questions?

Steve Giovinco, Recover ReputationOnline Reputation Management for Professionals

347-421-7598 | [email protected]



Recover Reputation

• Questions for Steven W. Giovinco?• Connect!• Call 347-421-7598• Email [email protected]

don’t do this: how to ruin your online reputation, recover reputation

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