donorbadge best practices
DESCRIPTION
Best practices for lTRANSCRIPT
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Orbees Confidential
Successful rollout cycle
BadgeDesign
Receipt Page
Design
EmailDesign
InitiateMomentum
SendReminder
Emails
Badge inSolicitation
Emails
Badge onGiving
LandingPage
Badge onFan Page
Awareness
WebsiteVisitors
DirectGifts
Integrate&
Test
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Successful rollout cycle - Design
BadgeDesign
Receipt Page
Design
EmailDesign
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Badge Design - Image
Images should evoke
alumni pride
Cool, UniqueCampaign/Causefocused images
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Badge Design – Message/Testimonial
• Social Media is all about the individual : “I” rather than “We”
• Sample testimonial should evoke alumni pride and appreciation for the institution
• The following messages worked well
“ I Support Cal. Join me in helpingCal remain the number one
public university.Go Bears ! “
“I believe in Notre Dame. I donated to help students
and faculty who are fighting to make an impact.”
“I'm proud to make a difference in the lives of current Davidson students.
Every day's a great day to be a Wildcat!! “
“I made a gift to HWS to helpSettle the score. You can too!”
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Badge Design – Call to Actions
• Link the image to Giving website
• First call to action should link to giving website (only the first call to action is used in tweets)
– “Give Now”– “Donate Now”– “Make a Gift”
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Orbees Confidential
Receipt Page Design
• Badge Placement
• Donor invitation on the badge
Should be prominently visiblei.e without scrolling down/across
Display donorbadge as the last step of the giving process
Place receipt info below/afterthe badge
Invite them to share their supportpublicly (Opportunity for them to brag)
Request them to be your ambassador
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Receipt Page Example
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Orbees Confidential
Donor invitation examples
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Email Design
• Consider receipt email as a marketing opportunity– Use donorbadge in the email subject– Fine tune the subject and message based on the email open/click rate
• Badge should be prominently visible without scrolling down/across
• Badge invitation should be highlighted in the email content e.g. As a Thank You for your gift we would like to offer you the donorbadge to share with your friends on Facebook, Twitter etc
• Place important info below/after the badge so the donor has to look at the badge
e.g Place receipt/Confirmation # below the badge
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Orbees Confidential
Email Design Example
![Page 12: Donorbadge Best Practices](https://reader033.vdocuments.us/reader033/viewer/2022052900/55597644d8b42a65298b4c30/html5/thumbnails/12.jpg)
Orbees Confidential
Successful rollout cycle
InitiateMomentum
SendReminder
Emails
Integrate&
Test
![Page 13: Donorbadge Best Practices](https://reader033.vdocuments.us/reader033/viewer/2022052900/55597644d8b42a65298b4c30/html5/thumbnails/13.jpg)
Orbees Confidential
Creating momentum
• Use email to send donorbadge– Send donorbadge to phone donors via email– Send donorbadge to donors from the past 3/6 months and
request them to share• Sample message: “Thank you for your gift. We have implemented a
<University> donorbadge for our donors. Share the <University> spirit with your Facebook friends using the donorbadge. Click on the Share button below. “
• Leverage volunteer network– Request volunteers to donate and share donorbadge
• Leverage staff network– Request staff to donate and share donorbadge
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Orbees Confidential
Successful rollout cycle
Badge inSolicitation
Emails
Badge onGiving
LandingPage
Badge onFan Page
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Orbees Confidential
Badge in solicitation emails
• Include donorbadge in solicitation emails
– Incentive to donate– Works well for Young Alumni
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Orbees Confidential
Badge on Fan Page
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Orbees Confidential
Badge on Landing Page
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Orbees Confidential
Badge on Landing Page
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Orbees Confidential
Successful rollout cycle
Awareness
WebsiteVisitors
DirectGifts
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Orbees Confidential
Analyze & Track Gifts - Awareness
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Analyze & Track Gifts – Website Visitors
• Track the number of visitors coming to giving webpage from Facebook, Twitter etc– Use donorbadge Analytics– Google/web Analytics– Unique URLs with source codes
• Use website visitors conversion rate
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Analyze & Track – Direct Gifts
• During the gift process, ask the donor how did they hear about giving to the institution
– Use multi check boxes– Provide Facebook, Donorbadge, Friend as options
• Use cookies to track the completion of the gift