Done by:Yanyi, Amanda, Qingru, Anna,

Vanessa Soh, Kamy

11S2

01

How will recent developments affect the marketing and pricing decisions for the iPad?

1. Consumer’s point of view: Android tablets Food inflation and increase in oil prices

2. Producer’s point of view: Shortage in supply of components required Improvement in iPad shipping time

1a. Android tablets (negative impact)

o Consumers will compare the functions of Android tablets to iPad

before buying

o Some might decide to buy the Android instead less consumers

for the iPad

o Demand for iPad will decrease lesser profits

o E.g Samsung Galaxy Tab: (Figures are for Korea)

• Sold 250 000 units as of end of last year, since November 12,

2010

• Compared to iPad’s under 100 000 units since November 30,

2010

• Sales/demand of iPad is affected as the people have more

choices

1b. Food inflation and increase in oil prices

(negative impact)o Disposable income will be reduced significantly

o Consumers will be more careful with their spending

(differentiating needs from wants)

oThose not willing or able to pay for iPad will be rationed out

of the market

o Also, iPad 2 will be released soon

o Consumers would rather wait for that, given the newer and

better features

2a. Shortage of supply of components required (negative impact)

o Shortage of components shortage of iPads

o Units of iPad produced cannot meet the demand

oQuantity supplied cannot meet quantity demanded

o Supposed to result in upward pressure on price, but the

price of iPad is fixed

o Will result in the recognition of the brand Apple instead

2b. Improvement in iPad shipping time(positive impact)

o Reduced from 10 days, to 3-5 days, to 1-3 days

o Company is able to meet the demand for iPad more

efficiently

o More profits can be earned

Bibliography

http://en.wikipedia.org/wiki/IPadhttp://www.reuters.com/article/2010/07/23/lgdisplay-production-idUSTOE66M00620100723

http://www.telecomskorea.com/market-10004.htmlhttp://phandroid.com/2010/01/29/android-tablets-vs-apple-ipad-comparisonreview/http://www.pcworld.com/zoom?id=204779&page=1&zoomIdx=1http://www.padgadget.com/2010/08/23/improved-ipad-shipping-times-and-apps-market-statistics/http://www.theipadguide.com/content/apple-just-cant-get-enough-ipad-screens/7174897http://www.ausgamers.com/forums/general/thread.php/2832285http://ipwalls.com/ipad-wallpaper-scare-tactics/ipad-wallpaper-template-13/http://www.zdnet.com/blog/burnette/how-to-build-the-perfect-android-tablet-part-1/2049http://savecapitalism.wordpress.com/2010/11/21/weekend-reading-us-food-price-inflation-charts-to-remember/findingmillions.wordpress.comeurolinkconsultores.commachackpc.comairplane-pictures.netbikehugger.comsydenhamhs.limestone.on.cacrunchgear.com

The End! (: