Donate Life LouisianaHospital Campaign

LHA and LOPA Partnership

• Louisiana has a population of 4.4 million.• Our registry was established in 1997 and

is considered a mature registry.• When the campaign began there were

approximately 1.6 million in the registry.• You can register at the OMV, online and

with paper forms.

Overview of Louisiana

Donate Life Louisiana Hospital Campaign

• Our vision was to create a campaign that every hospital, regardless of size or type, could implement and have an impact on the waiting list.

• Campaign was launched at the 2008 LHA Summer Conference.

• We wanted to increase the registry list while educating our communities.

Campaign Goals• First goal: To increase the Donate Life

Louisiana Registry by 10% or 160,676 new registrations by the end of 2009.

• Step 1: CEO Support

• Step 2: Assign a Champion

• Step 3: Hospital Commitments

• Step 4: Implement Campaign

• Get LHA Board to Accept Challenge

• Send Out Letter to CEOs

• Distributed Packet with Hospital-Specific Materials

• Introduced Challenge at Summer Conference

• Reiterate Challenge at District Meetings and

Annual Leadership Symposium

• Disseminate Reminders in Member Publications

CEO Support

Assign a Champion

Who Makes A Good Champion?

• PR/Marketing Staff Members

• Medical Staff, Including Doctors and Nurses

• Person with Personal Connection to Donation

The Champion recruits others at the hospital to form a Donate Life Louisiana Campaign Team.

Champion Buy-In

• Orientation – conducted with HRSA and Akoya

• Electronic Toolkit

• LOPA Partner

• Webinars

• E-mail Updates – Tips and Ideas– Other Hospital Success Stories

Hospital Commitments

• Over 55 Hospitals Actively Participating

• Each Hospital Set a Goal

• Types of Hospitals– Acute Care– Rural– LTAC– Rehabilitation

Support and Resources• LHA Website – Campaign Section• Electronic Toolkits – Modeled after WPFL

– Letter from CEO– Press Release Templates– Newsletter Templates– Donate Life Louisiana Logo– Tent Cards and Posters Templates– Registry Form– Action Ideas– Rose Bowl Toolkit

Support and Resources• LOPA Hospital Resource Coordinators

• LHA Staff

• Donate Life Louisiana Brochures

• Donate the Gift of Life DVD

• HHS Resources• Champion Network

– Tip Updates– Webinars– Templates

Measuring Progress

• Code registry forms with hospital name.

• Record number of electronic registrations.

• Hospitals submit a three month progress report on actions completed and proposed actions for next quarter.

1. Registry Drives

2. CEO E-mail to Hospital Staff

3. National Donate Life Month Activities

4. Donor/Recipient Walk Through

5. Payroll Stuffers

Top 10 Ideas for Implementation

Top 10 Ideas for Implementation

6. Local TV/Radio Shows

7. Newsletter Articles (Internal/External Publications)

8. Bulletin Boards

9. Partnering with Blood Bank

10. Lunch and Learn

Campaign Status

Our Goal: 160,676 New Registrations

We met our goal the first week of August, 2009 – 5 months ahead of our deadline!

LHA Chair, Bill Holman, has set two additional goals and campaign has been adopted by the incoming chair.

Hospital Success Stories

2010 Efforts to Increase the Donor Register

Flag Raising Ceremony was held to kick off the month of April as Donate Life Month. A proclamation was presented from Arlanda Williams, Parish Councilwoman to our Chief Operating Officer, Diane Yeates.

EXTERNAL MARKETING EFFORTS

- Press release was sent out to the local media

- HTV live appearance

- Electronic digital billboards promoting donor awareness

- Information on the TGMC website

- Information provided in Spring edition of the Take Care Magazine

- Information provided at TGMC’s Out Reach Center

- Once a week during the month of April a representative was in the TGMC cafeteria to answer questions about organ and tissue donation and signing up those who wish to join the registry

- A story was in the internal TGMC employee newsletter

- During the month flyers about the topic will be distributed with each paycheck

- Information is placed on the TGMC intranet

- The flat screen TV in the front lobby has the LOPA video playing during the month of April as well as the inpatient TV circuit channel

- Presentations were done to the staff and directors at monthly staff meetings

- Custom bulletin boards went up around the inpatient units

- Information on organ and tissue donation and the importance of it is incorporated into TGMC’s orientation day

- This topic is discussed with each new hire at the time they meet with the employee health nurse

- Revised admissions forms to ask about organ and tissue donation.

INTERNAL MARKETING EFFORTS

Lafayette GeneralMedical Center

“Life in General”

ICU Team

LHA Activities

• Donor Registry Drives

• Donor Family

and Recipient Visits

• Flag Raising Ceremony

Flag raising ceremony with pediatric liver recipient and his family

Donation Campaign Supportive Resources

• Hospital-wide & Unit Billboards

• Hospital Newsletter

• TV/Radio Coverage

• Hospital Website Access

Local TV station interviews pediatric liver recipient and his family during flag raising ceremony

Beyond a Campaign,It’s Our Honor.

• Community Events

– Run For Their Lives 5K– Justin Harrison’s

GolfForeLife Tournament

• Hospital Events

– Medal of Honor Ceremony– Christmas for the Kids– “Tree of Life”

ER physicians & staff with liver recipient

Dedicated to Makinga Difference!

Donor Family & Recipient Balloon Release

Christmas for

the Kids

Reuniting Families

Tree of Life

Ochsner’s Donate LifeHospital Challenge

Ochsner’s Donate LifeHospital Challenge

It’s a partnership for success!It’s a partnership for success!

Setting the GoalSetting the Goal

• Multi-Organ Transplant Institute Mission Statement:

“Deliver the highest quality transplant-related care in collaboration with patients community healthcare providers consistent with Ochsner’s mission to serve, heal, lead, educate, and innovate”

• Focus on community education and measurable outcomes: registration of new donors

• Ochsner engaged all 7 campuses across SE Louisiana

What are we doing?What are we doing?

• Created and distributed posters, table tents, and t-shirts promoting Donate Life month and registry drives

• Donation awareness messages on all plasma TVs throughout the hospital, on the intranet, Internet, and employee newsletters

• On-hold message during Donor Awareness month

• Regular registry drives held in high traffic areas open to public and hospital employees

• Facility champion and employee volunteers to run registry drives

What else?What else?

• Email blast to staff

• NPR ads

• Hello Health TV show “Make Life Happen”

• Include donation information and registration in all community events in which Ochsner participates

• National Kidney Foundation Walk

• Broadmoor “Rain” Fest

Our Biggest Project!!!Our Biggest Project!!!

• Save Nine Video

• www.ochsner.org/savenine

• Approximately 70,000 hits

• 200 new donor registrations