KAREN BLACKETT OBEWPP UK COUNTRY MANAGER

DON’T BE DISTRACTED BY THE SQUIRRELS

SOURCE: GROUPM TYNY NOV 2018 – AA/WARC - ENDERS ANALYS (BASED ON WARC HISTORICAL FIGURES) BREXIT YEAR FORECAST

WILL U.K. AD REVENUE CONTINUE TO GROW?

4.8%

1.9%4.6%

27/02/2019

“WHO KNOWS WHAT BREXIT IS?IT’S LIKE THIS MAD RIDDLE”

WPP plc

GROWTH

Option 1

“THE TEST OF A FIRST-RATE INTELLIGENCE IS THE ABILITY TO HOLD TWO OPPOSING IDEAS IN THE MIND AT THE SAME TIME, AND STILL RETAIN THE ABILITY TO FUNCTION”

“THE REPORTS OF MY DEATH HAVEBEEN GREATLY EXAGGERATED”

MARK TWAIN

•BREXIT VS INVESTMENT.•MILLENNIALS VS BOOMERS.•AMAZON VS GOOGLE +

FACEBOOK.• PROGRAMMATIC IS THE ONLY WAY TO MAKE TV ADVERTISING WORK.•DATA VS HUMANS.

THE EITHER/ORS OF OUR INDUSTRY

TV. VS DIGITAL

YOUNGER AUDIENCES AREN’T INTERESTED IN TV?

VIDEO CONSUMPTION 16-24

PRODUCT SIGNALS REACH

INVARIABLY THE MORE INDIVIDUALLY PRECISE YOU ARETHE MORE CULTURALLY INVISIBLE YOU BECOME

DATA GIVES YOU

RELEVANCE

KAREN BLACKETT OBEWPP UK COUNTRY MANAGER

THANKYOU