DOMINO’S PIZZAIN MYANMAR

James Rilley

Ron Lunsford

Ahmed Kamal

PRESENTATION AGENDA

DEPLOYING DOMINO’S PIZZA IN MYANMAR

• GENERAL ANALYSIS• COUNTRY ANALYSIS• INDUSTRY ANALASIS• MARKET OBJECTIVES• SWOT• PORTERS 5 FORCES MODEL• ETHICAL DILEMMAS• CSR STRATEGY• FEASIBILITY• CONCLUSION• QUESTIONS • REFERENCES

GENERAL ANALYSIS

OVERVIEW

WHY WE CHOSE DOMINO’SPOSITIVES

• International pizza delivery business• 11,700 stores/75 locations• Very strong brand equity

• Comprehensive Ethics/CSR• Proven success in Asia/Pacific (15 countries)

• Soft competition/substitutes in Myanmar

GENERAL ANALYSIS

OVERVIEW

WHY WE CHOSE DOMINO’S NEGATIVES

• Governmental Regulatory Issues• Demand? (Unknown)

• Supply Chains• Low Profit Margins

GENERAL ANALYSIS

REQUIREMENTS

Franchise Business Model

• Master Franchise.

Development is based on potential of market size benefits.

• Sub-Franchise.

Master franchisers are able to sub-franchise within their market.

GENERAL ANALYSIS

CULTURE COST

Domino’s Values vs. Myanmar Culture?

Will entry costs (dollar and opportunity) impede or

enable?

GENERAL ANALYSIS

SUSTAINABILITY FEASIBILITY

To be determined!Long term prospect…

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Country analysis

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DOMINO’S HISTORY:

Domino's Pizza Inc. International franchise pizza delivery .

Founded in 1960.

Second-largest pizza chain in the United States.

Largest worldwide, over 12,000 stores in 70 countries.

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“Dominick's” Pizza began in Ypsilanti, Michigan. Renamed to Domino's Pizza, Inc. in 1965. First franchise store opened May, 1983. First international store opened in Winnipeg,

Canada. 1998, sold 93% to Bain Capital Inc. for ~ $1

billion. Went public in 2004 (DPZ).

DOMINO’S HISTORY:

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COMPANY PROFILE: Type: Public Traded as: NYSE: DPZ Industry: Restaurants Founded: Ypsilanti, Michigan on June 10, 1960 Headquarters: Domino Farms Office Park Ann Arbor Charter

Township, Michigan, United States Area served: Worldwide Key people: Tom Monaghan, Founder J. Patrick Doyle,

CEO Products: Italian-American cuisine, Pizza, pasta, chicken

wings, submarine sandwiches, wraps, desserts

Revenue: Increase $1.802 billion USD (2013) Slogan: Get the door, it's Domino's Website: https://order.dominos.com/en/ Number of employees: 220,000 (Dec 2013)

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SHORT COUNTRY PROFILE OF MYANMAR:

POPULATION: 53.26 million. (2013)

MAJOR RELIGIONS IN MYANMAR: Buddhism 89%. Christian 4%. Muslims 4%. Hindus 3%.

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ETHNIC ORIGINS IN MYANMAR (Estimated)

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AGE STRUCTURE:(2014 est.)

0-14 years: 26.4% (male 7.5M / female 7.2M)

15-24 years: 18.3% (male 5.2M / female 5.0M)

25-54 years: 43.1% (male 12.0M / female 12.0M)

55-64 years: 7% (male 1.8 / female 2.0M)

65 years +: 5.3% (male 1.3M / female 1.7M)

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AGE STRUCTURE:

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DEPENDENCY RATIOS:

Total Dependency Ratio: 42.5 %

Youth Dependency Ratio: 35 %

Elderly Dependency Ratio: 7.6 %

Potential Support Ratio: 13.2 (2014 estimate)

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MEDIAN AGE:

Total: 27.9 Years.

Male: 27.3 Years.

Female: 28.5 Years. (2014 Est.)

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POPULATION GROWTH RATE:

1.03% (2014 Est.) BIRTH RATE:

18.65 Births/1,000 Population. (2014 Est.) DEATH RATE:

8.01 deaths/1,000 population. (2014 Est.) NET MIGRATION RATE:

-0.3 Migrant(S)/1,000 Population. (2014 Est.)

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URBANIZATION:

Urban Population: 32.6% of Total Population. (2011 Est.)

Rate of Urbanization: 2.49% Annual Rate of Change. (2010-15 Est.)

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MAJOR URBAN AREAS - POPULATION:

YANGON 4.457 million.

MANDALAY 1.063 million.

NAY PYI DAW 1.06 million. (rapid growth)

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INDUSTRY ANALYSIS: Increasing disposable income, combined with

a large market and ongoing economic reform will drive opportunities for food & drink companies in Myanmar. In particular, the emergence of a middle class will make the country increasingly attractive for fast food chains. Myanmar is among the next frontier markets for fast food companies, By entering the Burmese market, fast food can pursue its expansion strategy in emerging markets. Fast food chains such as KFC are capitalizing on a booming food & drink sector in Myanmar.

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INDUSTRY ANALYSIS: Strong opportunities will remain in the sector over

the next few years, as we forecast per capita food consumption (in local currency terms) to grow at a compound annual rate of 11.7% over 2013-2018. A 2013 study from the Boston Consulting Group estimates that less than 40% of Burmese consumers frequent restaurants, leaving strong room for growth in fast foods. However, it also highlights the price sensitivity of most consumers which, combined with the ongoing increase in real estate prices in major cities since the reintegration of Myanmar into the world economy, will be the main obstacle for fast food chains.

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FOOD CONSUMPTION GROWTH

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NEXT UP

Handover to Ahmed.

MARKET OBJECTIVES

• Gain New Customers.• Build Customer Loyalty.• Increase in Fast Food Market Share.• Fulfill the Demand of the Customers.• Maintain the Competitive Edge of the

Innovations.• Increase Profitability and Growth.

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SWOT ANALYSIS Strengths.

Weaknesses.

Opportunities.

Threats.

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STRENGTHS

• Home delivery service within 30 minutes.• Quick service at outlets.• Customer Satisfaction.• Low Price.• Provision of offers and discount coupons.• Largest worldwide pizza chain.• Fast delivery of services.• Large range of products.• Supply chain & distribution network.• Strong brand equity .

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WEAKNESSES• Leaning tower of pizza.• Menu not elaborated and modified as compared to

other chains.• Its ambiance is not up to its competitors.• No option for birthday parties and corporate.

• Outlets lack space.• Minimally decorated outlets.• Franchise management.• High calorific value of food.

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OPPORTUNITIES• Growing presence in Myanmar market.• Leverage supply chain & distribution system to

introduce new products.• Gain stronger hold of online and mobile orders.• Introduce new toppings that are region specific.• Go after emerging markets.• Yet to foray into the restaurant business.

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THREATS• Threat of competition in future.• Increasing awareness about health related issues.• Intensive competition from fragmented number of small

competitors.• Increase in labor and food prices.• Franchise operations affected by currency exchange

fluctuations.• No take away counters.

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PORTER’S 5 FORCES MODEL

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PORTER’S 5 FORCES MODEL

BARGAINING POWER OF SUPPLIERS:

LOW BARGAINING POWER OF CUSTOMERS:

LOW THREATS OF NEW ENTRANTS:

HIGH THREAT OF SUBSITUTES:

HIGH

COMPETITIVE RIVALRY WITHIN AN INDUSTRY:

LOW

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ETHICAL DILEMMAS CAN BE FACED BY DONINOS IN

MYANMAR:

Fair Work, Fair Pay.

Decent Food Products.

Fast Food and Obesity.

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DOMINO’S CSRMarket opportunities:

Demand is high. Customers are present. Market has a strong potential. A very strong need is also present as there is

no such type of chain. Dominos has a huge ratio of success factor

present.

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DOMINOS VALUES AND GUIDING PRINCIPLES

To deliver freshly made, quality pizza. To drive reduction to carbon footprint by monitoring

energy, waste and emissions within the business and setting targets accordingly.

To encourage career development and cater for the wellbeing of employees.

To invest and give back to the communities in which the business operates.

To demonstrate clear leadership, governance and values by integrating our CSR plan into the strategic Company mission.

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CSR Strategy of Domino’s

Food – premium quality, great tasting, innovative.

Environment – reduce energy consumption, reduce, recycle and reuse waste and reduce emissions.

Employees – happy staff, healthy staff, engaged staff.

Delivering to the Community – to care, to share and to be at the heart of our local communities.

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CSR Strategy

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Food – Delivering Great Tasting Food

Nutrition.

Product Sourcing.

Working In

Partnership

With Our Suppliers.

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ENVIRONMENT

Driving Energy

Efficiency.

Delivering Smarter.

Striving For Zero

Waste To Landfill.

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A GREAT PLACE TO WORK

Performance &

Development.

Attracting Talent.

Engagement &

Wellbeing.

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COMMUNITY MATTERS

Charitable Funding.

Supporting Education.

Creating Jobs.

FEASIBILITY/ CONCLUSION

• Government Regulatory.

• Supply Chain.

• Demand.

• Venture Type.• Capital.• Funding.

FEASIBILITY/ CONCLUSION

• Location.• Number of Store.• Projected Sales and Growth.

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ANSWER Can the Dominoes CSR work.

REFERENCES http://

www.mckinsey.com/insights/asia-pacific/myanmars_moment/

http://myanmar-responsiblebusiness.org

http://cpi.transparency.org/cpi2013/results/

https://www.gov.uk/country-cover-policy-and-indicators#burma-myanmar

http://www.ukti.gov.uk/export/howwehelp/businessopportunityalerts.html

THANK YOU!

ETHICS/CSROpposes illegal and unethical treatment of individuals, including acts of slavery or human trafficking.

Standard agreement that requires its suppliers to comply with all applicable laws, which includes labor laws.

Provides suppliers with a Code of Ethics that notifies of their obligation to comply with all applicable laws and also provides avenues for reporting illegal or unethical behavior.

Conducts periodic assessments of suppliers and is determining whether to expand this assessment to obtain information about its suppliers' activities related to the California Transparency in Supply Chains Act of 2010.

Considering implementing requests for certification from its suppliers and audits of suppliers.

Do not plan on any third party to perform any verifications or audits.

Evaluate whether training and/or changes in accountability standards and procedures for its employees/contractors are appropriate.