dominos project report

8/13/2019 Dominos Project Report

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PROJECT REPORT

ON

CUSTOMER SATISFACTION TOWARDSDOMINOS PIZZA

Submitted to: Submitted by:

Mrs.Shikha Gupta

(Assistant Professor)

PDM COLLEGE OF ENGINEERING !A"ADURGAR" "AR#ANA


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AC$NOWLEDGEMENT

With profound sense of gratitude and regard, we express our sincere thanks

to our guide and mentor for the vaua!e guidance and the confidence she

instied in our, that heped our in the successfu competion of this pro"ect

report. Without her hep, this pro"ect woud have !een a distant affair. #er

thorough understanding of the su!"ect and the professiona guidance is

indeed of immense hep to me.

We woud aso ike to thank our parents and friends, for the constant support

and hep in the successfu competion of our pro"ect.


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TA!LE OF CONTENT

INTRODUCTION

A$%&' '# %MPA*+

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RESEARC" MET"ODOLOG#

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$-$1-%G2AP#+


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INTRODUCTION

A!OUT T"E COMPAN#

'he domino3s !rand was founded in the &nited

States of America in 5678 !9 'homas Monaghan.

Since then, that !usiness has grown into a go!a

network of over :,;88 pi


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%n Ma9 5D, 56:D, 0omino3s opened its first internationa store, in

Winnipeg, anada. 'hat same 9ear, 0ominoBs opened its 5,888th store

overa, and !9 566; 0ominoBs had 5,888 internationa ocations. -n 566:,

after D: 9ears of ownership, 0ominoBs Pi !iion in gross income. -n =88C,0ominoBs introduced its eterans and 0eivering the 0ream franchising

programs and aso roed out its onine and mo!ie ordering sites. -n =885 the

compan9Bs stores in *ew +ork it9 and Washington 0.. provided more

than 5=,888 pi


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Le%di&' i&du(t)y *ub+i,%tio& Pi--% Tod%y m%'%-i&e &%med Domi&o(

Pi--% .C/%i& o0 t/e #e%). i& 12234

0ominoBs pi


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DOMINOS PIZZA INDIA LIMITED

0ominoBs Pi


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I NDIAN PIZZA MAR$ET SCENARIO

0uring the 683s there was trend of go!ai


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their senior managers on !ikes and check high traffic hours and cacuate the

actua time of deiver9,N a their empo9ees are du9 trained to deiver pi


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'o do customer vaue ana9sis which incudes identif9ing the ma"or

attri!utes that customer3s vaue in a fast food chain restaurant, assessing

the @uait9 of the different attri!utes.

'o shed ight on different aspects that a service !ased food chain must

foow in order to increase its market share and for !eing on a continuous

growth stream.

'o identif9 different activities that an aggressive compan9 ike 0ominos

foow in order to esta!ish itsef in a oca market and increasing saes !9

!eing in customer3s mind and heart.

'o know the consumer perception and Preference a!out 0ominos

products.

PLA#ER IN INDUSTR#


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Ma"or pa9ers in this fied

Pi


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written !eow represent what Pi


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Ni)u+%(

sta!ished in 56D>, *irua3s toda9 is a diversified group having a chain of

eegant $usiness hotes, Waiter service restaurants, /ami9 st9e restaurants,

-ce ream parours, pastr9 shops and food processing pants in -ndia.'he

chain with over 78 outets operating in ; states successfu9 caters to the

-ndian paate of over ;8888 guests ever9 da9 or over C8 9ears.'he restaurant serves a wide variet9 of muti?cuisine foods, !oth western and

-ndian incuding pi


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PRODUCTS OF DOMINOS PIZZA

Appeti


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LIMITATIONS OF T"E STUD#

Since the road to improvement is never ending, so this stud9 aso suffers

from certain imitations. Some of them are as foows

Scope of pro"ect is imited in the sense that on9 0ominos has !een

taken for consumer research.

'he extent of the surve9 was *ew 0ehi on9. So the suggestions or

arguments given in the report ma9 not hod true for other ocations in

-ndia.

uestionnaire method invoves some uncertaint9 of response. o?

operation on the part of informants, in some cases, was difficut to

presume.

$ecause of time constraints and reserve constraints, a mix of

convenient samping and udgement (Pro!a!iit9 Q 2andom)

samping was used.

Aso !ecause of a!ove mentioned constraints, the sampe si


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RESEARC" MET"ODOLOG#

Re(e%),/ De(i'&

'he controing pan for a marketing research stud9in which the methods

and procedures for coecting and ana9


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P)im%)y D%t%

Primar9 data used in this pro"ect is coected through three methods,

name9, @uestionnaire method and direct persona interview method,

o!servation method. A11 these methods proved to !e great hep in

getting the re@uired information.

Se,o&d%)y D%t%

-t is not possi!e to coect first hand information for each Q ever9 thing

so, secondar9 data from various sources ike -nternet, A. *eison3s

report on an, =88C, -nformation from teevision channes ike *$, 4

$usiness, *0' Profit etc. and -ndian -nfo ine We!site.


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CONCLUSION AND RECOMMENDATION

CONCLUSION

Going through the ana9sis of response from the surve9 conducted, it is

concuded that 0ominos is a!e to !e and retain at top among a the fast

food chains ike *irua3s, pi


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Summarising a points we concude that 0ominos is growing fast9 !9

satisf9ing its customers !9 providing @uait9 and maintaining consistenc9

and aso has an impressive strateg9 of marketing the products in the form of

Marketing Mix ements.

RECOMMENDATIONS

'he 2ecommendations to 0ominos is to

5. Maintain consistenc9 in the taste and @uait9 of products.

=. -ncude more items in its product ine ike !urgers.

D. -ncude more promotiona and advertising measures to increase its saes

or to increase its market share.

>. 'he9 shoud aso free


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>UESTIONNAIRE

N%me: A'e:

M%)it%+ St%tu(: O,,u*%tio&:

No4 O0 C/i+d)e&: I&,ome:

>?4 Do you +o8e Outdoo) e%ti&'@

+es *o

>14 "o6 0)eue&t+y do you 8i(it Domi&o(@

%nce a week More than once a week %nce a fortnight

%nce a month 1ess than once a month

>34 Re(t%u)%&t( *)e0e))ed by ,u(tome)(@

0ominos

Pi


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>B4 Doe( Domi&o( m%i&t%i& ,o&(i(te&,y i& it( t%(te %&d u%+ity@

+es

*o

>4 A)e you (%ti(0ied 6it/ t/e *)i,e( ,/%)'ed by Domi&o(@

+es

*o

>4 Do you 0i&d t/e *)omotio&%+ me%(u)e( %do*ted by Domi&o( e00e,ti8e@

er9 effective

ffective

*ot effective

>4 "o6 6ou+d you de(,)ibe you) e%ti&' e*e)ie&,e %t Domi&o(@

xceent

er9 Good

Good

Poor

>4 "%8e you e8e) ,%++ed 0o) /ome de+i8e)y o0 *)odu,t( 0)om domi&o(@

+es

*o

>?24 I0 ye( do t/ey /%8e de+i8e)ed t/ei) *)odu,t i& /%+0 %& /ou)@

+es


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!I!LIOGRAP"#

!oo7( )e0e))ed:

Hoter P. (=88>) KMarketing Management Ana9sis, Panning,

-mpementation Q ontro3, Prentice #a of -ndia, *ew 0ehi

hristopher G and #arod W $ukman,3

Marketing management .$.Gupta

Web(ite( )e0e))ed:

www.wikipedia.com

www.dominos.co.in

www.pi

dominos project report

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