1. 1. Taylor Cohn New Media Marketing Strategy
2. 2.
   • - Dominos delivered 400 million pizzas last year (thats a pizza for every man, woman and child in the United States)
   - Over9,000stores in60different countries A Multinational Brand:
3. 3. Multinational Brand Community Pizza Place Try a slice of new ideas:
4. 4. Become #1 pizza on college campuses! Become #1 pizza on college campuses!
5. 5. TARGET Target:
6. 6. - Localize Social Media Efforts @SpartyLovesDominos Plan of action:
7. 7. -Spartan Friendly Deals Plan of action:
8. 8. - Create Google AdWords Campaign
   • Keywords:
   • East Lansing Dominos Pizza
   • MSU Pizza
   • East Lansing Pizza Delivery
   • Michigan State Pizza
   • Late night pizza
   Plan of action:
9. 9.
   • Social Media:$0
   • Google AdWords/day$33.96- $41.51
   Projected budget:
10. 10.
    • Establish local social media presence
    • Create Google Adwords campaign
    • Increase all efforts during back-to-school months
    Timeline:
11. 11.
    • Metrics of success:
    • Post to social media daily
    • Monitor likes and followers
    • Use Google AdWords tools of measure