domino's logo change over the years
DESCRIPTION
will get details about Logo changeTRANSCRIPT
![Page 1: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/1.jpg)
Domino’s Pizza- ‘Yeh hai rishtoh ka time’
Kamlesh T SharmaRoll no- 17Sales & Marketing2012-2014
“An assignment in logo as corporate communication”
![Page 2: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/2.jpg)
![Page 3: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/3.jpg)
HISTORY• 1960- TOM MONAGAN AND HIS BROTHER
JAMES PURCHASED DOMINICKS
• 1961- JAMES TRADE OFF HIS BUSINESS
• 1965- RENAME DOMINO’S PIZZA
• 1967- FIRST STORE IN YPSILANTI, MICHIGAN
![Page 4: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/4.jpg)
HISTORY…• 1983- FIRST INTERNATIONAL STORE IN
WINNIPEG, CANADA
• 1990- 1000 STORES
• 1996-WEBSITE
![Page 5: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/5.jpg)
HISTORY…• 1998- MONAGHAN’S RETIREMENT AND SOLD
THE BUSINESS TO BAIN CAPITAL
• 2000- 4O YEAR CELEBRATION AND 2000 STORE OUTSIDE US
• TILL 2012- 9000+ STORE WORLDWIDE
![Page 6: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/6.jpg)
HISTORY INDIA
• INCORPORATED AS DOMINO’S PIZZA INDIA PVT LTD ON 26TH MARCH, 1995
• CHANGE THE NAME- JUBILANT FOOD WORKS LTD IN 2009
• JUBILANT BHARTIA GROUP
• 500+ PIZZA STORES
![Page 7: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/7.jpg)
PRODUCT OVER THE YEARS
• UNTILL EARLY 1990s- REGULAR PIZZA
• 1989- DEEP PAN PIZZA
• 1992- BREADSTICK- NON PIZZA ITEM
• 1993- THE DOMINATOR
![Page 8: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/8.jpg)
PRODUCT OVER THE YEARS
• 2000- PHILLY CHEESE PIZZA
• 2006- SPECIALITY PIZZA
• 2008- OVEN BAKED PIZZA
• 2009- LAVA CRUNCH AND BREAD BOWL PASTA
![Page 9: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/9.jpg)
1960-1987 1987-1996
1996- 2012 2012 - PRESENT
![Page 10: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/10.jpg)
Logo#1-The Three Dots (1960-1987)
![Page 11: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/11.jpg)
Logo#2-A Small Flip (1987-1996)
![Page 12: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/12.jpg)
Logo#3- TILT ONE (1996- 2012)
![Page 13: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/13.jpg)
CURRENT LOGO (2012 - PRESENT)
![Page 14: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/14.jpg)
COMMENTS• CHIEF MARKETING OFFICER, DOMINO’S- RUSSEL
WEINER• So much of our menu is beyond pizza right
now that we feel like we're more than just a pizza place." Things on Domino's menu that are not pizza: Pasta, chicken wings, sandwiches, stuffed cheesy bread, bread bites, bread sticks, cinnamon bread sticks, and chocolate lava cake. So, many things that involve dough and/or sauce.
![Page 15: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/15.jpg)
COMMENTS
• PIZZA CHAIN CEO- DON MEIJ"It was time to improve the one thing that signifies our brand - by creating a new clean, crisp and strong brand logo that reflects our new directions," Meij said. "We want to signal outside that something has changed inside, we want people to think differently about Domino's and believe this new logo design is the right step."But not everyone loves the new logo.
![Page 16: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/16.jpg)
COMMENTS• DOMINO’S VICE PRESIDENT- TIM MCINTYRE
"We allow our international markets to customize their pizza recipes to cater to local tastes; likewise, we give them leeway in terms of marketing..” "We have nothing to report about a new logo design in the U.S.For now, Domino's website still instructs the media to use the original logo (right).
![Page 17: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/17.jpg)
SOURCES
http://en.wikipedia.org/wiki/Domino's_Pizza
http://lifestyle.iloveindia.com/lounge/history-of-dominos-pizza-1915.html https://www.logaster.com/blog/dominos-logo/
http://www.businessinsider.com/is-this-dominos-new-logo-2012-8#ixzz2KUBQCLhe
http://eater.com/archives/2012/08/14/dominos-drops-pizza-from-logo.php
![Page 18: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/18.jpg)
THANK YOU ANY QUERIES ????
![Page 19: Domino's logo change over the years](https://reader033.vdocuments.us/reader033/viewer/2022051209/5484e53d5806b590588b469f/html5/thumbnails/19.jpg)