Justine Scharrer Jennifer DeVito Jeremy Menninger Richard Mather Elliot Karp

“Sauce runs through our veins”

- “Pizza Flirts”

- P18-49

- Building a stronger brand

SPENDING THAT MAKES SENSE

Source: 2013 Nielsen TV//GfK MRI Media + Fusion (04-13/F12) weighted to Population (000) – Base: Adults 18-49

16%

16%

49%48%

Percent of P18-49 that ordered in the past 30 days

Dominos Pizza/Pasta

SPENDING THAT MAKES SENSE

PIZZA FLIRTSAdult Swim NBA on TNT

Domino’s

Pizza Hut

Papa John’s

Little Caesars

125

119

115

111 106

115

114

116

Source: 2013 Nielsen TV//GfK MRI Media + Fusion (04-13/F12) weighted to Population (000) - Base: Adults 18-49.

http://www.google.com/url?sa=i&rct=j&q=nba%20dunking&source=images&cd=&cad=rja&docid=Blmd6kN500QKjM&tbnid=c1-Z52Uib2zh9M:&ved=0CAUQjRw&url=http://versusali.com/blake-griffin-vs-lebron-james/&ei=RybxUc6VE5D88QSLsoGoBA&bvm=bv.49784469,d.eWU&psig=AFQjCNFXve7Bmm7OlO3Y23XUH1zInb3-Cg&ust=1374844862318237

Source: 2013 Nielsen TV//GfK MRI Media + Fusion (04-13/F12) weighted to Population (000) – Base: Adults 18-49

116 INDEX WITH DOMINOS

MEAN AGE: 34.2

117 INDEX WITH HOME

DELIVERY

WIN OVER PIZZA “FLIRTS”

P18-49

COLLEGE STUDENTS

THE RIGHT PERSONNEL

NBA ON TNT TOP DESTINATION

970

716 716 703 691633

1114

2012-13 NBA REGULAR SEASON ON TNT VS. CABLE PRIME P18-49 (000)

Out-delivers cable prime amongP18-34, M18-34, P18-49, M18-49

Source: Nielsen Media Research. Live data. 10/30/12-2/8/13) Prime = M-Sa 8-11p, Su 7-11p. Strict Daypart

2013 ON REACHED OVER 95 MILLIONTOTAL VIEWERS

TNT delivered 8 of Top 10 NBA Playoff Telecasts on P18-49!

#1 vs. Ad-Supported Cable

#1 vs. Broadcast & Cable

P18-49 21x 10x

M18-49 23x 21x

WINNING NIGHTS

Source: Bluefin Labs, 4/20/13-6/3/13. Includes Facebook and Twitter.Social Media Data is not nationally representative.

2013 Super Bowl

NBA Playoffs: TNT/NBA TV

NFL Playoffs NCAA Tour-nament

NBA Playoffs: ESPN/ABC

BCS Champ Series

NBA All Star Game

The Masters

31,180,655

20,382,282

16,313,304

10,111,639

6,039,959

1,822,749

28,853,551

3,445,382

MOST DISCUSSED SPORTS EVENTS

Custom Sponsorships

Opening NightDelivery

Key Ingredients of the GameDelivered by:

KEY INGREDIENTS OF THE GAME

PISTONS:OFFENSIVE REBOUNDINGOUTSIDE SHOOTING

BULLS:ROSE GETTING TO RIM

BOOZER & NOAH ON GLASS8pm ET

WHAT’S ON THE MENUDELIVERED BY

L.A. AT BOSTON 8:00 PM

MIAMI AT SACRAMENTO 10:30 PM

Powered by

1. KOBE BRYANT

2. KEVIN DURANT

3. CHRIS PAUL

4. BLAKE GRIFFIN

5. DWIGHT HOWARD

6. JAMES HARDEN

7. TIM DUNCAN

8. TONY PARKER

9. MARC GASOL

10. STEPHAN CURRY

West

ALL-STAR VOTING TRACKER 2014East

1. LEBRON JAMES

2. DWAYNE WADE

3. CARMELO ANTHONY

4. RAJON RONDO

5. DERRICK ROSE

6. KYRIE IRVING

7. TYSON CHANDLER

8. PAUL GEORGE

9. ROY HIBBERT

10. CHRIS BOSH

2013-14NBA TIMELINE

MarchJanDecNovOct Feb JuneApril May

NBA REGULAR SEASON SPOTS NBA PLAYOFFS SPOTS

NBA “KEY INGREDIENTS” AND “WHAT’S ON THE MENU” SPONSORSHIPS

OPENING NIGHT STUDIO DELIVERY

ALL-STAR WEEKEND DELIVERY

ALL-STAR TRACKER

Source: comScore February 2013, Mobile Metrics February 2013 (includes mobile web & app)

PAGEVIEWS

MILLION

AVG DAILY VISITORS

AVG VISITS

PER VISITOR

MILLION

MINUTES SPENT

DESKTOP: REACH & ENGAGEMENT

331

3.7

9.6

341MILLION

BLEACHERREPORT.COM 13.5MM

FOXSPORTS.COM 17.2MM

ESPN.COM 26.8MM

YAHOO! SPORTS 39.8MM

SI.COM 9.6MM

4th LARGEST

DIGITAL SPORTS DESTINATION

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

13.6%CBSSPORTS.COM13.7%NBCSPORTS.COM

43.2%YAHOO! SPORTS47.4%ESPN.COM

25%SI.COM

19.3%USA TODAY SPORTS

86.4%

86.3%

80.7%

75.0%

56.8%

52.6%

EXCLUSIVE SPORTS FANBASE

% of visitors to B/R who DO NOT visit the following sports sites

Source: comScore February 2013, Mobile Metrics February 2013 (includes mobile web & app)

+51%

-6%

-5%

-1%

-14%

14MQUARTERLY

AVERAGE UNIQUE USERS IN

1Q’13Source: comScore February 2013, Mobile Metrics February 2013 (includes mobile web & app)

Source: Mobile Metrics: 1As of Feb 2013, 2Monthly Active Users / Daily Active Users

ACTIVE MONTHLY USERS

PER UNIQUE VISITOR101PAGEVIEWS

AVG DAILY ACTIVE USERS1.6MILLION

592THOUSA

ND

MAU/DAU RATIO23.5MILLION TOTAL DOWNLOADS2 37.4

PERCENT

3.5MILLION MOBILE SPORT APP1 TOP

10

NBA SPONSOR

NBA SPONSORSHIP ON B/R

INTEGRATION

ACHIEVES DOMINO’S OBJECTIVES

Mocks are for illustrative purposes only

AND STRATEGIES

Desktop

NBA: news

Mobile

B/R & NBA.com

ACHIEVES DOMINO’S OBJECTIVES

Mocks are for illustrative purposes only

AND STRATEGIES

PUSHES TO NBA.COM

ADSM

FX

AEN

USA

HIST

DISC

AMC

CMDY

MTV

FAM

ADSM

NAN

AEN

USA

HIST

CMDY

ID

MTV

DISC

FX

918765

749

760

684

640

657

591

568

495

540

407

348

369

302

290

282

278

276

626

Top Ranked Ad- Supported Cable Networks P18-49

Prime Time

We Have the Numbers

Late Night

ADSM

MTV

FX

CMDY

USA

AEN

AMC

NAN

FAM

HIST

ADSM

NAN

MTV

CMDY

AEN

USA

HIST

FX

FAM

DISC

433

379

421

355

320

338

290

283

283

371

222

190

209

177

164

155

150

135

Top Ranked Ad- Supported Cable Networks P18-34Prime Time

We Have More Numbers

463

Late Night

649

SocialOn-Air

How it works

Look how creative we are

6Hours

300

People every hour

30

Second spots

6Weeks

Click to register through the Adult Swim app!

36MILLION

App downloads

Funhouse brought to you by Dominos

Funhouse partners withBeer Garden

Take a picture and enter to win by using

#dominos & #adultswim

MarchJanDecNovOct Feb JuneApril MaySeptYoung Adult

SPORTS

Aug

BLEACHER REPORT ALL-STAR SPONSORSHIP & NBA PUSH NOTIFICATION

NBA “KEY INGREDIENTS” & “WHAT’S ON THE MENU” SPONSORSHIPS

NBA REGULAR SEASON SPOTS NBA PLAYOFFS SPOTS

OPENING NIGHT DELIVERY ALL-STAR WEEKEND DELIVERY

NBA.COM ALL-STAR TRACKER

College Fun House

[AS] Regular Spots, Billboards, & Bumps

OVERALL CAMPAIGNSCHEDULE

Questions?

Special Thanks To• Miguel Berrios• Jay Ballesteros• Jessica Boiardi• Mackenzie Kyle• Jess Scholti• Travis Deak• Steven DeStefano• Andrew Slips• Luis Gutierrez• Caitlin Clarke

• Cathy Curtiss• Jon White• Jimmy Chow• Arielle Levitt• Patty Gillette• Mark Goldstein• Erica Fitzpatrick• Peter Millen• Peter Curtin• Serena Thomas

• Jesse Shaw• Dan Pecoraro• Ryan Spicer• Erica Agnoff• Matthew Burlenski• Nicole Tramontano• Marie-Elena Cella• Rachel Downie• Katy Mollica• Tracey Satz

• Anthony Merendino• Katharine Levins• AnnMarie Maggio• Frank Oliveri• Andy Kraut• Jeff Collins• Jason Rosenberg• Jason Wachter• Gillian Boswell• David Plesha