dominating search results through social media by kei san pablo
DESCRIPTION
Mozilla PH Social Media Series: Women in Social Media 3/22/2014TRANSCRIPT
DOMINATING SEARCH
RESULTS
THROUGH
SOCIAL MEDIA
/KeiSanPabloBiz
/KeiSanPablo
Certified eMarketing Consultant CeMC®, Internet Marketing Standards Board
Founder and Managing Director, The K Squad Outsourcing Solutions
Chief Marketing Officer and Coach, Online Jobs University
Member and Volunteer, Social Media Club
Member, Internet Marketing Association
If money is not an option:
- Travel while working online
- Work as a Barista at Starbucks
- Pursue a Degree in Medicine
A Dedicated Aunt to The Lost Boys
Source: http://reviews.financesonline.com/most-popular-social-media-sites-review/
Erik QualmanSocialnomics: How Social Media Transforms the
Way We Live and Do Business
We don't have a choice on whether we do social media,
the question is
How Well We Do It?
Social Media
without strategy is
just additional noise.
Kei San PabloComing Soon…..
Are Facebook and Twitter signals part of Google’s ranking algorithm?
How much do they matter?
Are Facebook and Twitter signals part of Google’s ranking algorithm?
How much do they matter?
NO.
Matt Cutts,Google’s Head of Search Spam
AUTHORITY
Bo’s Coffee
BRANDING
CONTENT
AUTHORITY
BRANDING
CONTENT
SOURCE: http://searchengineland.com/seotable
• Content: Quality
• Content: Keywords
• Content: Engagement
• Content: Ads
• Content: Freshness
• HTML: Titles & Headers
• HTML: Description
• HTML: Keyword Stuffing & Hidden Elements
• Architecture: Crawl
• Architecture: Duplicate Content
• Architecture: Speed
• Architecture: URLs
• Architecture: Mobile
CONTENT
Quality
Keywords
Engagement
Ads
Freshness
HTML
Titles & Headers
Description
Keyword Stuffing
Hidden Elements
ARCHITECTURE
Crawl
Duplicate
Content
Speed
URLs
Mobile
AUTHORITY
BRANDING
CONTENT
“ Freedom of speech should
never mean freedom to abuse.
If you can’t use social media to
do good things, don’t use it to
do harm. ” ~ Kei San Pablo
DOMINATING SEARCH
RESULTS
THROUGH
SOCIAL MEDIA