dominating search results through social media by kei san pablo

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DOMINATING SEARCH RESULTS THROUGH SOCIAL MEDIA /KeiSanPabloBiz /KeiSanPablo

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Mozilla PH Social Media Series: Women in Social Media 3/22/2014

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Page 1: Dominating Search Results through Social Media by Kei San Pablo

DOMINATING SEARCH

RESULTS

THROUGH

SOCIAL MEDIA

/KeiSanPabloBiz

/KeiSanPablo

Page 2: Dominating Search Results through Social Media by Kei San Pablo

Certified eMarketing Consultant CeMC®, Internet Marketing Standards Board

Founder and Managing Director, The K Squad Outsourcing Solutions

Chief Marketing Officer and Coach, Online Jobs University

Member and Volunteer, Social Media Club

Member, Internet Marketing Association

If money is not an option:

- Travel while working online

- Work as a Barista at Starbucks

- Pursue a Degree in Medicine

A Dedicated Aunt to The Lost Boys

Page 3: Dominating Search Results through Social Media by Kei San Pablo

Source: http://reviews.financesonline.com/most-popular-social-media-sites-review/

Page 4: Dominating Search Results through Social Media by Kei San Pablo

Erik QualmanSocialnomics: How Social Media Transforms the

Way We Live and Do Business

We don't have a choice on whether we do social media,

the question is

How Well We Do It?

Page 5: Dominating Search Results through Social Media by Kei San Pablo

Social Media

without strategy is

just additional noise.

Kei San PabloComing Soon…..

Page 6: Dominating Search Results through Social Media by Kei San Pablo

Are Facebook and Twitter signals part of Google’s ranking algorithm?

How much do they matter?

Page 7: Dominating Search Results through Social Media by Kei San Pablo

Are Facebook and Twitter signals part of Google’s ranking algorithm?

How much do they matter?

NO.

Matt Cutts,Google’s Head of Search Spam

Page 8: Dominating Search Results through Social Media by Kei San Pablo
Page 9: Dominating Search Results through Social Media by Kei San Pablo

AUTHORITY

Page 10: Dominating Search Results through Social Media by Kei San Pablo

Bo’s Coffee

Page 11: Dominating Search Results through Social Media by Kei San Pablo

BRANDING

Page 12: Dominating Search Results through Social Media by Kei San Pablo
Page 13: Dominating Search Results through Social Media by Kei San Pablo
Page 14: Dominating Search Results through Social Media by Kei San Pablo

CONTENT

Page 15: Dominating Search Results through Social Media by Kei San Pablo
Page 16: Dominating Search Results through Social Media by Kei San Pablo

AUTHORITY

BRANDING

CONTENT

Page 17: Dominating Search Results through Social Media by Kei San Pablo

SOURCE: http://searchengineland.com/seotable

Page 18: Dominating Search Results through Social Media by Kei San Pablo

• Content: Quality

• Content: Keywords

• Content: Engagement

• Content: Ads

• Content: Freshness

• HTML: Titles & Headers

• HTML: Description

• HTML: Keyword Stuffing & Hidden Elements

• Architecture: Crawl

• Architecture: Duplicate Content

• Architecture: Speed

• Architecture: URLs

• Architecture: Mobile

Page 19: Dominating Search Results through Social Media by Kei San Pablo

CONTENT

Quality

Keywords

Engagement

Ads

Freshness

Page 20: Dominating Search Results through Social Media by Kei San Pablo

HTML

Titles & Headers

Description

Keyword Stuffing

Hidden Elements

Page 21: Dominating Search Results through Social Media by Kei San Pablo

ARCHITECTURE

Crawl

Duplicate

Content

Speed

URLs

Mobile

Page 22: Dominating Search Results through Social Media by Kei San Pablo

AUTHORITY

BRANDING

CONTENT

Page 23: Dominating Search Results through Social Media by Kei San Pablo
Page 24: Dominating Search Results through Social Media by Kei San Pablo

“ Freedom of speech should

never mean freedom to abuse.

If you can’t use social media to

do good things, don’t use it to

do harm. ” ~ Kei San Pablo

Page 25: Dominating Search Results through Social Media by Kei San Pablo

DOMINATING SEARCH

RESULTS

THROUGH

SOCIAL MEDIA