dominate local search and monitor online reputation simultaeously
TRANSCRIPT
reputation
Dominate Local search
Monitor Online ReputationManaging Your Online ReputationAAO 2016, Tech 15Randall Wong, M.D.
Financial Disclosure
I have the following financial interests or relationships to disclose:Co-Founder:Medical Marketing Enterprises, LLCRussandRandy.com
Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing.
I am a retina specialist practicing in Fairfax, Virginia.
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Randall Wong, M.D.Ophthalmologist (Retina Specialist)Online Marketing
Medical Marketing Enterprises, LLCHealthcare & Medical Internet MarketingReputation Management
Two BirdsOne Throw
ReputationLocal Search
One of the pearls of monitoring your online reputation is that you can also improve your local search results, that is, the same sites which hold your online reputation heavily influence your local search results.
Managing Your Online ReputationMonitor the Internet automated process
Looking for both positive and negative comments or reviews.
How to Respond
3 easy steps to control your online reputation;
MonitorLook for both negative and positive commentsYou must respond to both negative and positive comments
Local Search
How to Get that Little Red Pin?
Online Reputation
With or without a website or social media, every business has an online reputation to maintain.
What is Online Reputation?
Whatever people are saying about you on the Internet
Review sitesBulletin BoardsChat RoomsWebsitesSocial Media
Why Respond?Acknowledge EngageTransparency
The act of responding shows that you are interested and ...you care.
Where to Look for Reviews
On Page (you own)Off Page Reviews
Off-Page Sources Review SitesLocal DirectoriesBusiness Aggregators
BBBConsumer ReportsWashington Checkbook
Chat RoomsBulletin Boards
On-Page ReviewsTestimonials/Comments left on your website
Facebook?LinkedIn
Platforms you Own and Control Ability to Edit or Delete all comments.
Google Alert | Automate Monitoringwww.Google.Com/Alerts
Google emails (the alert) anytime you are mentioned on the Internet.Includes most sites which are indexed.Google Plus Account (accrues all reviews in one place)
Angies ListWhat About Yelp?
Angies ListSubscription BasedNot indexedSet up Free AccountReceive email to your inbox
Yelp?
FreeEmails you when comment is leftOften indexed by GoogleBusiness may upgrade membership
MonitorGoogle AlertEmail from non-indexed sitesGoogle PlusYour WebsiteSocial Media
Monitoring the entire online reputation can be done automatically!
What is Local Search?
Board Certified Ophthalmologistvs.Board Certified Ophthalmologist 60611
Off-Page | Aggregators | DirectoriesBing LocalBest of the WebCitysearchDexKnowsFourSquareGoogle +Insider PagesJudys BookKudzuMantaMerchant CircleSuper PagesYahoo! LocalYellow BotYelloweeYellow PagesYelpHealthgradesVitalsRate MDSDoctorbaseWebMDDocshopLocal.AARPMapquestRealselfLocalMed
Local Search = Off-Page
Claim your accountsNAPLink to Your Website
Improve Local SEO and Search
AAO 2016 | My ScheduleIll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | October 15, 2016
9:30 10:30 AM | TECH 01 | Tech Pav Developing Effective Content for Your Website
1-4 PM | SPE09 | Rm: N427A Use Blogging and Social Networking to Super Charge Website
Sunday | October 16, 2016
11:30 - Noon | TECH 09 | Tech Pav Search Engine Optimization Made Easy
Randall Wong () - AAO 2016 | Schedule
Monday | November 17, 2016
11:30 Noon | TECH 15 | Tech PavDominate Local Search and Monitor Your Online Reputation
Tuesday | November 18, 2016
9-10 AM| 672 | Rm: S504BCLive Website Analysis: Critique Your Own Website
To Your Success!
Randall V. Wong, M.D.www.MedicalMarketingEnterprises.comwww.RussandRandy.comRandall.V.Wong@gmail.com