domenico dentoni: introduction to agri-food chain management, university of parma
TRANSCRIPT
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Course in Agri-food Chain ManagementIntroductionIn collaboration with Wageningen University (The Netherlands)
Course Instructor: Prof. Domenico Dentoni, Management Studies Group, Wageningen University Principal Investigator,
Global Center for Food Systems Innovation
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Quiz
What are the world largest cheese net
exporting countries?
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QuizNetherlands
France
New Zealand
Denmark
Italy
Belarus
Ireland
Poland
Switzerland
Australia
$2.2 billion
$1.9 billion
$1.1 billion
$1.1 billion
$729.6 million
$596.9 million
$561.7 million
$369.1 million
$237.5 million
$215 million
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Introduction
Why Italy is lagging behind versus The Netherlands…on cheese
exports?
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Introduction
Organizing competitive, innovative agri-food chains is a very
complex activity!
Focal company
or organizatio
n
Customers, customers of customers
Suppliers, suppliers of suppliers
Civil society organizations
Regulatory institutions
LOW LEVELSOF EDUCATION
MAFIA & CORRUPTIO
N
LAND, WATER, ENERGY
SCARCITY
UNINNOVATIVE CULTURE
VIOLATION OF LABOR RIGHTS
POOR ACCESS TO
TECHNOLOGY
POOR ACCESS TO CREDIT
WASTE MANAGEMENT & POLLUTION
CRIME
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Introduction
Example from Wageningen (The Netherlands)
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Why this course?
What can Parma learn from the experience of Wageningen, Stanford
(US) or Zhejiang (China)?
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Why this course?
Stimulate food entrepreneurship
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Why this course?
Exploit innovation in food and agriculture
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Why this course?
Conjugate food, agriculture and tourism…
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Why this course?
Conjugate food, agriculture and tourism…
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Why this course?
Assess food sustainability strategies
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Why this course?
Tackle the most wicked problems
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Why this course?
Make the University at the core of a food innovation
hub
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Why this course?
University internationalization
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Why this course?
How can agri-food chains re-use waste
into food or agricultural inputs?
How can large companies make their agri-food
chains environmentally
sustainable?
How can small enterprises be innovative and
profitable at the same time?
How can farmers and their associations get the product quality fairly recognized?
How can agriculture exploit the potential of our culture or of information technology?
How can YOU find/create a challenging job in food and agriculture after your Master?
How can universities build effective
innovation platforms with companies and
farmers?
How can reduce the plagues of mafia and corruption affecting
agri-food chains?
This course will address “HOW” questions to make necessary CHANGE in our agri-
food chains
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Why this course?
How can YOU engage in activities that make this CHANGE in or around food and
agricultural chains?
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Why this course?
How can YOU engage in activities that make this CHANGE in or around food and
agricultural chains?
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Two approaches to change
How can we address these questions?
Two main approaches to CHANGE:
1. Managing ag-food chains and networks
2. Changing the broader system where ag-food chains are embedded
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Two approaches to change
1. Managing ag-food chains and networks (Omta et al. 2002)
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Two approaches to change
1. Managing ag-food chains and networks (Omta et al. 2002)
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Two approaches to change
Focal company
or organizatio
n
Customers, customers of customers
Suppliers, suppliers of suppliers
Civil society organizations
Regulatory institutions
OBESITY
MAFIA & CORRUPTIO
N
LAND, WATER, ENERGY
SCARCITY
POVERTY
VIOLATION OF LABOR RIGHTS
POOR ACCESS TO
TECHNOLOGY
POOR ACCESS TO CREDIT
WASTE MANAGEMENT & POLLUTION
CRIME
2. Changing the broader system where ag-food chains are embedded
(Dentoni et al. 2012; Senge et al. 2015)
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Two approaches to change
2. Changing the broader system where ag-food chains are embedded
(Dentoni et al. 2012; Senge et al. 2015)
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Two approaches to change
2. Changing the broader system where ag-food chains are embedded
(Dentoni et al. 2012; Senge et al. 2015)
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Course structure
What will we do in practice?Two approaches• Managing chains versus systemic changeCourse activities and assessment• Team and individual report• Presentation & role playFour main themes• Problems; innovation; partnerships;
organizational change.Teaching methods
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Course structure
What will we do in practice?Two approaches• Managing chains versus systemic changeCourse activities and assessment• Team and individual report• Presentation & role playFour main themes• Problems; innovation; partnerships; learning &
change.Teaching methods
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Activities and assessment
1. Group-based report. 40% of the grade. DEADLINE: December 6th
2. Group-based presentation. 20% of the grade. WHEN: December 1st
3. Role play. 10% of the grade. WHEN: December 1st
4. Individual, short essay. 30% of the grade. DEADLINE: December 9th
There will be no (oral or written) exam! See all the details on the course syllabus online here
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Course structure
What will we do in practice?Two approaches• Managing chains versus systemic changeCourse activities and assessment• Team and individual report• Presentation & role playFour main themes• Problems; innovation; partnerships;
learning & change.Teaching methods
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Four main themes
PART I: Understandi
ng problems
PROBLEMS IN OR AROUND AGRI-FOOD CHAINS
VISION: TACKLE THE PROBLEMS
THROUGH A SYSTEMIC CHANGE
PART II: Social
innovation & entrepreneurs
hip
PART III: Building
partnerships
PART IV: Continuous learning &
change
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Four main themes & group-based report
PART I: Understandi
ng problems
PICK A PROBLEM THAT YOU WANT
TO ADDRESS
VISION: IMAGINE YOUR DESIRED FUTURE IN A
PERIOD BETWEEN 2020
and 2050
PART II: Social
innovation & entrepreneurs
hip
PART III: Building
partnerships
PART IV: Continuous learning &
change
I. Describe the nature of the
problem & map its causes and
effects
II. Explain the change intervention that you propose to do (a new company, non-profit
association, movement; or a new initiative within an
existing organization), why, how and when
III. Discuss which partnerships you
would build to tackle the problems
collaboratively
IV. Propose how you will keep yourself and your organization open to continuous learning
and adaptation
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Course structure
What will we do in practice?Two approaches• Managing chains versus systemic changeCourse activities and assessment• Team and individual report• Presentation & role playFour main themes• Problems; innovation; partnerships; learning &
change.Teaching methods
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Weekly schedule
How will activities will be distributed along your week (this Wednesday AND from November 1st to December
9th)?
See all the details on the course syllabus online here
Monday Tuesday Wednesday
Thursday
Friday8h
14h
14-16h
18-20h
16-18h LECTURE
LECTURE
TUTORIAL
TUTORIAL
TUTORIAL
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Teaching Methods
Empirical cases(Guest lectures + readings + your
report)
Theories(Readings +
lectures)
Mapping methods(tutorials + your
report)
Course goal:Analyze, predict and
participate to processes of change in agri-food
chains
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Empirical cases
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Course calendar
How will activities and deadlines will be distributed along the course?
See all the details on the course syllabus online here
September
October November
December
Course introduction (on September 19th);
Lectures 1 & 2;Tutorial, formation of groups and case
selection Individual study of assigned readings. Get acquainted with theory & methods
prior to the lectures and tutorials in
November!
Intensive month of activities: 10
hours/week withLectures (from 3 to
10);Tutorials, guest
lectures and supervised group
work;Close interaction with
instructor in preparation for deliverables in
December
Final deadlines & assessment:
Final presentations and role play
(December 1st); Group report
(December 6th);Individual short essay
(December 9th)
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Thank you and enjoy the course
Feel free to contact:
Prof. Domenico Dentoni, Management Studies, Wageningen University
[email protected]| Website | Google Scholar
See all the details on the course syllabus online here