domain investing ed russell, president, namedrive llc namedrive llc - 2141 wisconsin ave., suite...
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Domain Investing
Ed Russell, President, NameDrive LLC
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
Simon Pupo, NameDrive LLC
Agenda
Online Advertising Market Trends
Growth Drivers
Impacts on Domaining
How to Capitalize?
The Future
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
Online AdSpend
The US online advertising market grew 26% in 2007 to reach
€14.5bn
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
IAB estimates for actual ad spend by format are based on samples of
categorized revenue from key IAB members provided by PwC.
Online AdSpend
Europe is fast closing the gap on the US in terms of online advertising, which grew in Europe by 40% in 2007 to reach
€11.2bn
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
IAB estimates for actual ad spend by format are based on samples of
categorized revenue from key IAB members provided by PwC.
Online AdSpend
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
Online Ad Spend
• Two-thirds of European ad budgets – or some €7.3bn – were spent in the big three markets of the UK, Germany and France
• However, some of the smaller markets experienced very high growth rates -- Greece increased 91%, Spain rose 55% and Slovenia climbed 49%.
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
Source: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.
Future Growth
• Within the next four years, online advertising is expected to lead the advertising market
• Internet advertising revenue is projected to double to $51.1 billion in 2012 up from $25.5 billion in 2007
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
Source: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.
What is Driving Growth?
Current Economic Crisis– Pressure on advertisers to save money – encouraging them to find more effective
marketing channels
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
What is Driving Growth?
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
Online Advertising is more effective!!
•Targetable advertising•The internet allows advertisers to target exactly who will see their ads and in what context.
•Trackable advertising•Information received instantly, allowing the advertiser to adjust their ad campaign and make it even more effective.
•Broad and flexible reach•you can buy as much, or as little of that audience as you desire.
•Interactive•The user can access as much material about your company and products as you care to present.
What is Driving Growth?
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
Women 25-34 now spend more time online than men in the same age group.
Young women take over…
.
The market is expanding!!
What is Driving Growth
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
One quarter of all Britons online are over 50 and 30% of total time spent on the internet is by the over 50’s
Empty nesters go surfing…
What is Driving Growth
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
€11 per month
Toshiba Tecra 8100€315
€1 per hour
Bars, Hotels,Coffee shops, parks…
Free at libraries
.
Meanwhile the Audience is still Growing!!
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
16mJune 96
1,407mJuly 07
What does this all mean for the domainer?
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
How To Capitalize?
• Diversify– Spread your risk (explore all markets)– Invest in short term and long term markets
• Know your market– Research– Know market values
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
How to Capitalize
• Be creative– Try and predict market movements
• Set a budget– Don‘t over invest
• Test – Determine early which domains should be parked and
which domains should be developed.– When parking, spread your domains around various
parking companies.
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
How to Capitalize?
• Traffic Traffic equals money Target revenue generating domains
• Seek Advice Consult industry experts Use Forums
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com.
The Future
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
• Online AdSpend to increase• Domain parking and domain monetization to
increase worldwide as global online advertising spend increases
• New players continue to enter the market forcing demand & value to rise
NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com
Thank You