Experience the Difference

research | innovate | optimize

domain

Research. Innovate. Optimize. DomainAdvertising.comWe are a domain marketing traffic aggregator

DomainAdvertising.com is a pioneer in the domain industry when it comes to unparalleled focus on top-level

interest and buy-in from the best advertisers. Through our strong partnerships with top advertisers and

advertising aggregators focused on domain traffic, we serve ads across all geographies, verticals and types of

ad inventory. Everything we do is tailored to meet the unique requirements of our publishers and advertisers and

to maximize their returns.

Our success lies in the world-class technology we employ, the stellar industry insight of our specialist teams and

intelligent human optimization.

Join us and experience the difference.

Research. Innovate. Optimize. DomainAdvertising.comWe are a domain marketing traffic aggregator

DomainAdvertising.com is a pioneer in the domain industry when it comes to unparalleled focus on top-level

interest and buy-in from the best advertisers. Through our strong partnerships with top advertisers and

advertising aggregators focused on domain traffic, we serve ads across all geographies, verticals and types of

ad inventory. Everything we do is tailored to meet the unique requirements of our publishers and advertisers and

to maximize their returns.

Our success lies in the world-class technology we employ, the stellar industry insight of our specialist teams and

intelligent human optimization.

Join us and experience the difference.

Extensive ResearchThe cornerstone of the DomainAdvertising method is research. The

results of research lead to incremental gains which may mean the

difference of only a few cents in revenue per domain, but results in

huge differences in domain owner profits network wide.

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Measuring every event and transaction, both in the industry and on your traffic

Analyzing all indents and impacts

Accounting for all successes and mitigating all failures

At DomainAdvertising.com, we strongly

believe in:

Hybrid OptimizationInnovation Every DaySuccessful traffic monetization programs follow three established

principles: Disciplined research, hybrid technology and human

optimization. Two established practices: Constant innovation and

keen design. And one goal : Expanding across all advertising types

and global markets.

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[

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Under-serviced market identification technology with a dedicated team to increase advertiser inventory in these markets

Measurements of all variations that occur between market categories to determine where discrepancies can be found and rectified

Maximum conversions by continous monitoring of relative conversion rates of existing as well as new advertising models

[

[

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Our team size continues to scale and has people with specialist knowledge of optimizing domains and continously increasing top-line revenue for publishers

Continous experiments with content integration, product feeds, widgets, specialist CPC feeds and display ads

With geo-targeting technology that lies on the bleeding edge, you can be assured that visitors to your properties find the value they are looking for

While we use technology to provide immediate automated

optimization of landing pages, we understand that the best

optimization is done through a combination of automated technology,

human behavior simulation, human optimization and analytics.

Extensive ResearchThe cornerstone of the DomainAdvertising method is research. The

results of research lead to incremental gains which may mean the

difference of only a few cents in revenue per domain, but results in

huge differences in domain owner profits network wide.

[

[

[

Measuring every event and transaction, both in the industry and on your traffic

Analyzing all indents and impacts

Accounting for all successes and mitigating all failures

At DomainAdvertising.com, we strongly

believe in:

Hybrid OptimizationInnovation Every DaySuccessful traffic monetization programs follow three established

principles: Disciplined research, hybrid technology and human

optimization. Two established practices: Constant innovation and

keen design. And one goal : Expanding across all advertising types

and global markets.

[

[

[

Under-serviced market identification technology with a dedicated team to increase advertiser inventory in these markets

Measurements of all variations that occur between market categories to determine where discrepancies can be found and rectified

Maximum conversions by continous monitoring of relative conversion rates of existing as well as new advertising models

[

[

[

Our team size continues to scale and has people with specialist knowledge of optimizing domains and continously increasing top-line revenue for publishers

Continous experiments with content integration, product feeds, widgets, specialist CPC feeds and display ads

With geo-targeting technology that lies on the bleeding edge, you can be assured that visitors to your properties find the value they are looking for

While we use technology to provide immediate automated

optimization of landing pages, we understand that the best

optimization is done through a combination of automated technology,

human behavior simulation, human optimization and analytics.

DomainAdvertising for PublishersA traffic monetization program that listens, learns and performsOur teams of traffic monetizers have clocked years of

domain parking experience; not just from the

perspective of domainers, but also in learning what

makes advertisers invest in domains. We've learnt

that having high revenue shares isn’t enough.

Serious domainers need the best performing

monetization algorithms, frequent priority payments,

and keen proactive attention. And that's exactly what

DomainAdvertising.com brings to serious domainers.

Our traffic monetization programs are individually tailored to

fit the needs of serious domainers. Each domain publisher is

allocated a dedicated program manager - an expert at traffic

monetization, who customizes our program to bring out the

best revenue for the specific domain portfolio.

We believe winning is about sharing. Serious domainers

need seriously large revenue shares. This is why we deliver

the best revenue share without requiring any negotiation

right from day one.Templates capture traffic and create recall. Once the user is

captivated, our proprietary Comparative Heuristics

Optimization techniques and algorithms select the most

relevant, most targeted ads for the visitor, compounding the

probability of the right match.

High revenue shares mean very little if the money isn't

available when you need it. We are the first company to

provide weekly payouts to domain publishers. With more

money coming to you faster, you can invest more into your

business and your life.

Customized Programs Weekly Payouts - Get Money Faster

DomainAdvertising for Publishers

Highest Revenue Shares High Performance Comparative Heuristics Optimization with Awesome Templates

DomainAdvertising for PublishersA traffic monetization program that listens, learns and performsOur teams of traffic monetizers have clocked years of

domain parking experience; not just from the

perspective of domainers, but also in learning what

makes advertisers invest in domains. We've learnt

that having high revenue shares isn’t enough.

Serious domainers need the best performing

monetization algorithms, frequent priority payments,

and keen proactive attention. And that's exactly what

DomainAdvertising.com brings to serious domainers.

Our traffic monetization programs are individually tailored to

fit the needs of serious domainers. Each domain publisher is

allocated a dedicated program manager - an expert at traffic

monetization, who customizes our program to bring out the

best revenue for the specific domain portfolio.

We believe winning is about sharing. Serious domainers

need seriously large revenue shares. This is why we deliver

the best revenue share without requiring any negotiation

right from day one.Templates capture traffic and create recall. Once the user is

captivated, our proprietary Comparative Heuristics

Optimization techniques and algorithms select the most

relevant, most targeted ads for the visitor, compounding the

probability of the right match.

High revenue shares mean very little if the money isn't

available when you need it. We are the first company to

provide weekly payouts to domain publishers. With more

money coming to you faster, you can invest more into your

business and your life.

Customized Programs Weekly Payouts - Get Money Faster

DomainAdvertising for Publishers

Highest Revenue Shares High Performance Comparative Heuristics Optimization with Awesome Templates

Sample TemplatesOur templates incorporate the latest UI design concepts, advertising trends and technology innovations to create the most compelling visitor experience.

© 2010 Shopping. All rights reserved.

Sample Templates

© 2010 Travel. All rights reserved.

Sample TemplatesOur templates incorporate the latest UI design concepts, advertising trends and technology innovations to create the most compelling visitor experience.

© 2010 Shopping. All rights reserved.

Sample Templates

© 2010 Travel. All rights reserved.

Sample Templates Sample Templates

© 2010 Entertainment. All rights reserved.

Sample Templates Sample Templates

© 2010 Entertainment. All rights reserved.

Reporting InterfaceSerious domainers need comprehensive pre-analyzed data to monitor the performance of their domain portfolio.

With DomainAdvertising.com, publishers can self-serve valuable performance information through a powerful,

intuitive dashboard and a visually-rich reporting interface.

Sample Templates

5%

94%

1%

Traffic Sources Map Overlay

Type-in

Search Engines

Others

4 Jan 5 Jan 6 Jan 7 Jan 8 Jan 9 Jan 10 Jan

121000

122000

123000

124000

4 Jan 5 Jan 6 Jan 7 Jan 8 Jan 9 Jan 10 Jan

$3500

$3600

$3700

$3800

$29.95

$30.00

$30.05

$30.10

Revenue RPM

© 2010 Finance. All rights reserved.

Reporting InterfaceSerious domainers need comprehensive pre-analyzed data to monitor the performance of their domain portfolio.

With DomainAdvertising.com, publishers can self-serve valuable performance information through a powerful,

intuitive dashboard and a visually-rich reporting interface.

Sample Templates

5%

94%

1%

Traffic Sources Map Overlay

Type-in

Search Engines

Others

4 Jan 5 Jan 6 Jan 7 Jan 8 Jan 9 Jan 10 Jan

121000

122000

123000

124000

4 Jan 5 Jan 6 Jan 7 Jan 8 Jan 9 Jan 10 Jan

$3500

$3600

$3700

$3800

$29.95

$30.00

$30.05

$30.10

Revenue RPM

© 2010 Finance. All rights reserved.

Battle Tested Solutions for the Domain Industry

About UsDomainAdvertising.com is a domain media business, led by industry leading executives, that caters to serious advertisers and publishers.

DomainAdvertising.com is backed by leading investors including the Ashmore Group (www.ashmoregroup.com)

and the Directi Group (www.directi.com). Ashmore manages US$31.1 billion (at 30 September 2009) in pooled

funds, segregated accounts and structured products. Directi is a US$300+ million group of businesses that

develops innovative mass-market web products for global customers.

Battle Tested Solutions for the Domain Industry

About UsDomainAdvertising.com is a domain media business, led by industry leading executives, that caters to serious advertisers and publishers.

DomainAdvertising.com is backed by leading investors including the Ashmore Group (www.ashmoregroup.com)

and the Directi Group (www.directi.com). Ashmore manages US$31.1 billion (at 30 September 2009) in pooled

funds, segregated accounts and structured products. Directi is a US$300+ million group of businesses that

develops innovative mass-market web products for global customers.

publishers@domainadvertising.com

Tel: +1 646 367 3730

research | innovate | optimize

domain