doing more with less: pr tools, tips and resources

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DOING MORE WITH LESS – TOOLS, TIPS AND RESOURCES Kellye Crane Founder, Solo PR Pro

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Page 1: Doing More with Less: PR tools, tips and resources

DOING MORE WITH LESS – TOOLS, TIPS AND RESOURCES

Kellye CraneFounder, Solo PR Pro

Page 2: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Shoot the Messenger – Me! Sharing my personal thoughts and experiences

with these tools.

Page 3: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

We’re here to learn from each other!

Page 4: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Quick Poll

Are you…

Independent/consultant Boutique agency Large agency In-house

Page 5: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Avoid “Shiny Object Syndrome””

Page 6: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Strategy

Page 7: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

When to Invest What is your time worth? How much time will the tool save you? How much does the tool cost?

Mathematical!

Page 8: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Page 9: Doing More with Less: PR tools, tips and resources

Not the answer

Page 10: Doing More with Less: PR tools, tips and resources

Productivity Power!

Page 11: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Dropbox – Anyone can access any document in any folder you give them permission to view and/or edit

Google Apps for Business –Google Apps for Business is a paid version of Gmail and Google Drive, where you can use your own domain.

Productivity

Page 12: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Microsoft Office 365 - Online version of Microsoft suite.

Gmail add-ons Boomerang for Gmail- Another Gmail add-on, Boomerang enables you to

pre-schedule emails for later delivery, and also schedule reminders to follow-up on emails.

Wisestamp – Makes it easy to include a graphically rich email signature, with links and icons.

Yesware – Find out when someone opens your email and clicks on the links. Especially useful for media relations!

Productivity

Page 13: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Evernote –It’s a notes app + clipper on steroids, allowing you to easily capture and sync information across platforms.

Pocket- A browser extension that allows you to save a website for future reference with one click.

Newsle – Find out when your friends and colleagues make the news - sends you an email once a day with links to all the articles/blogs where they appear.

Blogtrotter- If you like to subscribe to blogs by email, this tool allows you to easily signup for multiples at a time.

Diigo- Free social bookmarking tool that makes it easy to save and share content.

Productivity

Page 14: Doing More with Less: PR tools, tips and resources

Traditional PR

Page 15: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Inkybee – Terrific tool for blogger outreach.

MuckRack – Lower cost online database, has good relationship with journalists.

Help a reporter out (HARO) – Most PR pros know about HARO - just sign up and you’ll receive emails of press queries, organized by industry/interest for easy scanning.

Mention.net and Talk Walker – When Google Alerts stopped being actively supported, these two services became the most widely-used free tools for monitoring alerts via email.

Who Shared my Link- Enter a URL and see how many times it was shared on social media, and by which journalists and bloggers.

Traditional PR

Page 16: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

SumAll- Connect and compare data from your social media, e-mail, ads, Google analytics and more, all in one dashboard.

Cyfe- Another all-in-one data-monitoring dashboard that allows you to collect and analyze data across popular online services (many features are free).

SocialCrawlytics- A free tool that lets you identify your competitor's most shared content. Tagboard- A page that lets you track hashtags across all major platforms, including

Facebook, Twitter, Instagram, Vine, and Google+. AP Stylebook Ask the Editor – Can’t find your Stylebook? This online Q&A is searchable, and

you can often find the answers to your style questions here.

Traditional PR

Page 17: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Visuals

Page 18: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

PicMonkey- By far the easiest and most powerful image editing tool out there for non-experts

Canva- This is an amazing service to help the design-challenged among us create stunning designs

Visuals

Page 19: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

FreeDigitalPhotos.net- My favorite source of free images.

Compfight - Use this Flickr search tool and turn the “Creative Commons: Commercial” qualifier on.

Wordswag- Easily add text to iPhone photos for modern-looking graphics.

Photo Peach- Use this digital tool to create a slideshow with photos, music and captions that can be shared on Facebook, Twitter or a blog.

Dafont- A powerfully searchable archive of more than 17,000 fonts you can download for free.

Visuals

Page 20: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Powtoon- Online presentation tool that lets you create animated videos or explainers.

Animoto- A web-based service that provides a quick and visually appealing way to share photos and create videos.

gifboom- Express yourself in motion with animated GIFs made with your iPhone or Android.

Swipe- A web application that allows you to create web-powered slideshows and share them.

Piktochart- DIY infographic creator that offers a number of tools and templates to make the process easier.

Infogr.am- Another well-known DIY infographic app.

Visuals

Page 21: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Social Media

Page 22: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Social Media Buffer- Space out your updates so you aren’t sending

multiple links in rapid succession.

BuzzSumo- Discover trending stories across all the major social networks on a given topic.

Page 23: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

ManageFlitter – My favorite tool for managing Twitter followers/following.

Rebelmouse- Allows you to connect multiple social networks and profiles, hashtags, etc., onto one unified dashboard that can be branded and shared.

GroupTweet- Transparently combine the voices of multiple contributors into a single Twitter account (pricing based on number of followers).

RoundTeam- Another tool that allows multiple users to contribute to a single Twitter account, this time with a different subscription plan.

Social Media

Page 24: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Facebook Debugger- If your link is not expanding properly to include details and thumbnails on Facebook, this tool can help.

GramFeed- This photo search platform shows images and accounts that are trending on Instagram.

OneLoad- A video distribution tool with both free and paid plans that allows users to quickly upload video content to a multitude of sites at one time.

YouTube Capture- An app that lets you record, edit, and upload videos on your phone to YouTube, and post to Google+, Facebook, and Twitter simultaneously.

Feedly – Quickly scan the RSS feeds of your favorite blogs and websites.

Social Media

Page 25: Doing More with Less: PR tools, tips and resources

Still with me?

Page 26: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Collaboration

Page 27: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

FreeConference.com – I use this service, though there’s also the comparable FreeConferenceCall.com.

Skype - Make free calls with audio and/or video over the internet to other people on Skype.

AnyMeeting- Provides free web conferencing and webinar software for up to 200 attendees (ad-free versions available for a fee).

Collaboration

Page 28: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Box.net- Allows you to store up to 5GB for free, so you can access your files from anywhere, and easily collaborate and share.

MindMeister- Online mind mapping and brainstorming tool.

Screencast tools Screencast-o-Matic Jing Screenr

Collaboration

Page 29: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Project Management

Page 30: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Toodledo – Simple ToDo app with excellent mobile capabilities.

WorkFlowy- A minimalistic-style task management tool.

Asana- A favorite of many, Asana is one of the most full-featured free tools for project management.

Backpack – One of the original cloud-based management solutions.

Trello- This free tool uses “cards,” which you can group and organize to stay on track.

Project Management

Page 31: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Time Savers

Page 32: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Rescue Time- Tracks the time you spend on applications and websites and gives you a detailed report of your activity.

theSkimm- Quick-hit overview of the day’s news, every morning in your inbox.

SoundGecko- Turn your favorite websites, blogs and documents into audio.

Time Savers

Page 33: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

gTrax- A Google application that allows for simple time-tracking with the integration of Google Calendar.

Lastpass – Not only does Lastpass make your passwords more secure, but it remembers them for you so you save time.

Zapier – Similar to the popular IFTTT (which stands for “if this then that”), this service allows you to automate a variety of tasks between a large number of online services.

Time Savers

Page 34: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Cool Tools

Page 35: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Visible Tweets- Animate tweets for public display. Clickto Tweet- The easiest way to add ‘Tweet This’

for specific pieces of text. Embed Code Generator- Quickly create embed

codes so others can easily repost your images, infographics, etc.

Wordle- Create word clouds based on the content of any website.

Get It In Writing! Ebook- Not a tool per se, but if you’re looking for examples of commonly used contracts, download this free 45-page guide from Solo PR Pro.

Cool Tools

Page 36: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Kayak- Crawls multiple travel sites and returns all the results on one screen.

MilelQ- MileIQ automatically remembers your drives for mileage reimbursement or taxes.

Bust A Name- The easiest way to find a domain name. Wufoo- Create forms online that can be embedded in a web page or

blog. Audacity- Audacity is the go-to audio editor for recording and mixing

digital tracks. Pingdom- A free website monitoring tool.

Cool Tools

Page 37: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Doodle- Find a good meeting time for multiple people across organizations, no registrations needed.

InternetSlang.com- Search for the meanings of abbreviations, acronyms and other slang.

HighTail – Circumvent email when sending very large files - just send a link to the downloadable version instead.

7-Zip- Easy-to-use, no-cost alternative to WinZip. PrimoPDF- Create PDF documents using your computer’s print

function – no Adobe Acrobat required. JotNot- Turn your smartphone camera into a high-resolution scanner.

Cool Tools

Page 38: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

SurveyMonkey – Create and share your own online surveys quickly and easily.

Wedgies- Create a question and share it via text-sharing and social platforms.

FaxZero – Free faxes include the FaxZero logo on the cover page; logo-free versions cost just $1.99.

Zamzar – Easy online file conversion between a multitude of formats.

Cool Tools

Page 39: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

My New Fave - CoSchedule

Page 40: Doing More with Less: PR tools, tips and resources

@KellyeCrane | | soloprpro.com

Thank You!

Solo PR Pro Free Resources:

Sign-up for our free bi-weekly newsletter with PR tips, tools and news: http://soloprpro.com/newsletter

Blog: soloprpro.com Twitter: @SoloPR

@Kellye CraneFacebook: https://www.facebook.com/SoloPRproLinkedIn Group: http://linkd.in/SoloPR

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