doing linkedin the right way!

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How to Use LinkedIn ….and NOT Look Stupid Heather MacLean CMO T aylorMade Solutions @MacLeanHeather

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On LinkedIn but not really sure what you should do? Getting invites from people but terrified to connect in fear that you might say or do something that will make you look bad? Fear not. You are not alone and there is help.

TRANSCRIPT

Page 1: Doing LinkedIn the right way!

How to Use LinkedIn ….and NOT Look Stupid

Heather MacLean CMO TaylorMade Solutions @MacLeanHeather

Page 2: Doing LinkedIn the right way!

Learn from an Industry Practitioner

Heather-Anne MacLean is the CMO of TaylorMade Solutions who specializes in integrated marketing strategies and tactics for small, medium and large for profit and not-for-profits. !• PR and Marketing > 15 years • Headed up Marketing and PR for a $1.5B

company • Chief Spokesperson • Contributed to 5 PR News Books • Published in the Workplace Review & UK

Guardian • Top Blogger (Business 2 Community) • Finalist in Canada’s Top 40 Under 40 • Worked in 6 industries, public and private

sector and in about 50 different countries !!!

Follow me on Twitter: @MacLeanHeather

Page 3: Doing LinkedIn the right way!

@MacLeanHeather

Who am I?

Page 4: Doing LinkedIn the right way!

!1. What you SHOULD have in your

profile !2. How Often you SHOULD post !3. How to avoid ticking people off !4. Integrated Marketing/

Communications !

Questions

Key Take-aways

Photo: HA MacLean 2013

Page 5: Doing LinkedIn the right way!

Assumptions

You have a LinkedIn Profile already !LinkedIn is the largest professional social network with more than 313 million users and a targeted audience of business professionals !There are more than 9 million users in Canada

Page 6: Doing LinkedIn the right way!

Social Media 101

Page 7: Doing LinkedIn the right way!

100,000’ View

Page 8: Doing LinkedIn the right way!

Myth Busting: 100,000’ View

LinkedIn, Twitter, Facebook, Google+, etc. etc. LI is ONLY for people job hunting !You can’t use it for Lead Gen !It isn’t safe to use LinkedIn

Page 9: Doing LinkedIn the right way!
Page 10: Doing LinkedIn the right way!

1. LinkedIn Profile 101

Page 11: Doing LinkedIn the right way!

Top 10 MUST Do Actions

10.Complete your profile

Page 12: Doing LinkedIn the right way!

Top 10 MUST Do Actions

9. Complete your summary •Action oriented words

•Avoid using “I” excessively •Avoid buzz words •Demonstrate accomplishments & success

Page 13: Doing LinkedIn the right way!

Top 10 MUST Do Actions

8. Don’t Speak in the 3rd person

Page 14: Doing LinkedIn the right way!

Top 10 MUST Do Actions

Forgo birthdays !

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Forget your marital status

Page 15: Doing LinkedIn the right way!

Top 10 MUST Do Actions

5. Perfect your headline !

“You have 120 characters at the top of your profile to GRAB people’s attention.

Use it wisely.”

Page 16: Doing LinkedIn the right way!

Top 10 MUST Do Actions

4. Get recommendations & the right endorsements

You need at least three recommendations for LinkedIn to consider your profile complete!

HINT:

Page 17: Doing LinkedIn the right way!

Top 10 MUST Do Actions

3. Build your Network,

thoughtfully!

Page 18: Doing LinkedIn the right way!

Top 10 MUST Do Actions

2. Complete your contact information

Page 19: Doing LinkedIn the right way!

Top 10 MUST Do Actions

1. A picture is worth a THOUSAND words !

Page 20: Doing LinkedIn the right way!

2. Posting

Page 21: Doing LinkedIn the right way!

How Often to Post?

THIS IS SUPER DUPER EASY!

Page 22: Doing LinkedIn the right way!

What do you post

Page 23: Doing LinkedIn the right way!

3. Major Faux Pas

(that annoy people)

Page 24: Doing LinkedIn the right way!

People you DON’T Know

Image courtesy of bigfatoofta.blogspot.com

Page 25: Doing LinkedIn the right way!

Spamming People

Page 26: Doing LinkedIn the right way!

Lazy Invites

Page 27: Doing LinkedIn the right way!

Asking People to Vote for You

Page 28: Doing LinkedIn the right way!

Recommendations/Endorsements

Don’t ask for them from people you don’t know Don’t accept them from people you don’t know Think carefully about giving them Don’t add endorsements for skills you don’t have - think 5

Page 29: Doing LinkedIn the right way!

This isn’t your grandmother’s social network

Don’t share: what you ate for breakfast what you think about something personal/local thing your vacation photos etc. !

Page 30: Doing LinkedIn the right way!

4. Integrated Marketing

Page 31: Doing LinkedIn the right way!

Integrated Marketing

Social media is not a stand alone strategy Social media is not a strategy, but a tool or tactic You need to know/understand your BUSINESS objectives You can’t do marketing in isolation Business functions are no longer in silos You need an overall plan to build trust, gain influence and manage your resources

Page 32: Doing LinkedIn the right way!

Questions

http://www.slideshare.net/HeatherMacLean/

Ask me about a Social Profile Audit

Page 33: Doing LinkedIn the right way!

Images courtesy of

!slide 22 www.healthhub.co.ke slide 22 tweakyourbiz.com slide 22 www.survey-reviews.net Slide 24 www.robdale.ca