doing good
TRANSCRIPT
Doing GoodPurpose+ Internal Research Project
NON-CONFIDENTIAL AND NON-PROPRIETARY, ENTIRELY SHAREABLE Purpose+, Amstel 95, Amsterdam, The Netherlands
Companies where people experience a strong sense of purpose generally do better than those without...
90% 91% 89%
79%
94%
65% 61%
38%
19%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Over the past year, my
company has performed well
financially'
My company has a dinstinct brand that stands out
among competitors'
My company has a clearly defined
culture and values/beliefs
system'
My company has strong employee
satisfaction'
My company has strong customer
satisfaction'
My company has a strong sense of purpose'
My company has a weak sense of purpose'
Source: Deloitte Global Human Capital Trends, 2014
...but executives and employees generally feel the same way: they don’t do enough to create purposeful impact for their stakeholders
Source: Deloitte, Culture of purpose: a business imperative, 2013 core beliefs and culture survey
68%
35%
66%
32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Strong/somewhat agree Strong/somewhat disagree/not sure
Executives
Employees
‘Businesses do not do enough to create a sense of purpose and deliver meaningful impact’, N = 1310
We find givers all over our planet...
Source: The Economist – Economist Intelligence Unit, 2015
64%
64%
60%
60%
58%
56%
55%
55%
54%
54%
Myanmar
United States
Canada
Ireland
New Zealand
Australia
Malaysia
United Kingdom
Sri Lanka
Trinidad & Tobago
World Giving* Index, % of population, top-10, 2014
* Giving: people that gave money to charity, gave time to those in need or helped a stranger in the past month
Number 1 in database
...and kindness can be practiced relatively easily on an individual level
Source: How Positive Emotions Build Physical Health: Perceived Positive Social Connections Account for the Upward Spiral Between Positive Emotions and Vagal Tone (Kok et al., 2013)
0
2
4
6
8
10
12
14
16
1 2 3 4
Lowest quartile Second lowest quartile
Second highest quartile Highest quartile
Change in positive emotions (x-axis, 1-4) vs change in connections (colors) in the control group...
0
2
4
6
8
10
12
14
16
1 2 3 4
Lowest quartile Second lowest quartile
Second highest quartile Highest quartile
...and in the intervention group after 6 weeks (1 hour a week guided practice) of Loving Kindness Meditation training
Companies can strive to do good as well, as shown by positive outliers in the IT and Consumer sectors
Source: Database provided by Information is Beautiful 2015
0 10 20 30 40 50 60 70 80
Google Inc. Starbucks Corp.
Whole Foods Market Macy's Inc. Nordstrom
Intuit Inc. Walt Disney Co.
Southwest Airlines Adobe Systems
Kroger Co. Charles Schwab
NIKE Inc. Apple Inc.
Exxon Mobil Corp. News Corporation
Nucor Corp. Fluor Corp.
Newmont Mining Corp. (Hldg. Co.) Eaton Corp.
Valero Energy NRG Energy
Goodrich Corporation Danaher Corp.
L-3 Communications Holdings Tyson Foods
Ethical score* of companies assessed on multiple dimensions
IT sector
Consumer sector
Other sector
* Charity donations + Ecological performance + Executive diversity + LGBT policy + Toxic waste + Best places to work index + Most admired index + Subsidiaris in tax havens
There seem to be specific ‘doing good champions’ in specific companies
0% 20% 40% 60% 80% 100%
Kroger Co. Charles Schwab
Harris Corporation Adobe Systems
Whole Foods Market Macy's Inc.
Southern Co. Dow Chemical Avon Products
Target Corp.
65.00 70.00 75.00 80.00 85.00
International Bus. Machines Hewlett-Packard
Sprint Nextel Corp. CA, Inc. Dell Inc.
Nvidia Corporation Intel Corp.
Staples Inc. EMC Corp.
Microsoft Corp.
.0 10.0 20.0 30.0 40.0
Target Corp. Macy's Inc.
Starbucks Corp. Coca-Cola Enterprises
Limited Brands Inc. Principal Financial Group
Aetna Inc. Avon Products Allstate Corp.
Charles Schwab
0 50 100 150 200
XL Capital Hartford Financial Svc.Gp.
Hospira Inc. Sears Holdings Corporation
Marathon Oil Corp. Best Buy Co. Inc.
Harris Corporation Newell Rubbermaid Co. Motorola Inc. (Motorola
Apache Corp.
Source: Database provided by Information is Beautiful 2015
Number 1 in database
% of profit given to charity... ...the ‘green score’, as assessed by Newsweek (2012)...
...the diversity between executives in the firm... ...and the effective income tax rate.
