doing business in ukraine - joint chambers of commercenov 04, 2014 · doing business in ukraine...
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Doing business in Ukraine
Yana Mikhailova
Market Head
Nestlé Ukraine & Moldova
November 4, 2014
Zurich, Switzerland
Ukraine: Key facts
• #2 by territory in Europe
• #7 by population (45 mio)
• 40% of world’s black soils
• #1 sunflower oil exporter
• #1 Global Talent Index in CEE
• #5 IT services exporter
Nestlé in Ukraine roots back to 1994 and has positive track of successful acquisitions
1994
1998
2003
2010
2011
Our Vision is to be recognized leading Nutrition Health and Wellness Company
Nestlé in Ukraine: Key figures
• 4.73 bio. UAH in sales in 2013
• 4 732 employees
• 3 factories, 3 distribution centers
• Over the last 10 years:
• 1.6+ bio. UAH investments
• 6+ bio. UAH taxes paid \
We provide Ukrainian consumers with perfect balance of Strong Local & Iconic Global brands
80% volume sold 20% volume sold
In categories which Nestlé cares we are #1
21%
15%
9%
2%
0%
1%
Nestle
Competitor 1
Competitor 2
Competitor 3
Competitor 4
PL
Source: Nielsen Y13, LP Y14, RA w/o OM, Urban Ukraine
Category Market Share Brands
Soluble coffee 31%
Kids cocoa 90%
Culinary 41%
Confectionery 12%
PET Food 25%
Breakfast Cereals 36%
Infant Nutrition 20%
Our Social Footprint
Nestle Healthy Kids Nutritional
Educational Program – more than 200
kids engaged into the program
Youth Employment Initiative - 915
working places for young specialists and
first jobbers in UA
Social events in our heartlands (Lviv)
Mivina export
expansion
Ukraine offers a great business opportunities fueled by export
• Great products
• Competitive prices
• Intellectual resource
• Cost efficient business services
• Raw materials sourcing
Essential pillars of Business sustainability during turbulent times
People safety Business Continuity Plans
Doing business in Ukraine
Yana Mikhailova
Market Head
Nestlé Ukraine & Moldova
November 4, 2014
Zurich, Switzerland