doing business in the digital era...are you mobile ready?
DESCRIPTION
Doing Business in the Digital Era...Are You Mobile Ready? Presentation given by Don Tomoff of Thornhill Financial at the Lakeland Small Business Symposium on May 15, 2012.TRANSCRIPT
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“Road to $uccess” Lakeland Small Business Symposium
May 15, 2012 Doing Business In The Digital Era – Are You
Mobile Ready?
May 15, 2012 Don Tomoff | Thornhill Financial, Inc.
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To Reach Me...
2
Introduction Consider... Why? What? How?
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Conclusion
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Why Do I Do This...?
3
52% 45%
3%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The content was informative and interesting...?
Survey results from recent Conference presentation
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Why Do I Do This...?
4
The topic was appropriate and relevant to my work...
Survey results from recent Conference presentation
38%
52%
10%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Why Do I Do This...?
Client Comments:
“Don met with our CEO and I to discuss the opportunities he saw in integrating the iPad into our business. We bought his vision and a
few iPads. They quickly become an indispensable tool for our entire senior
leadership team. The iPads allow complete mobility in accessing the data that drives our
business.”
5 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Goals of This Session...Understand
Why? – Mobile = Flexibility and Advantage
– A fundamental shift is occurring...
– Expectations are changing!
What? – Digital environment crushes paper
– Workflow processes will need to change
How? – Leverage cloud services, smartphones & tablets
6 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Consider...
Mobile Internet Revolution...
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Introduction Consider... Why? What? How? Conclusion
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This is what’s happening...
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Source: www.dosomething.org
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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The Mobile “Tsunami”
In Gartner’s Top End-User Predictions for 2011, three of the 11 items in the list relate to mobile. Those predictions include:
• By 2015, companies will generate 50 percent of web sales via their social presence and mobile applications.
• By 2014, 90 percent of organizations will support corporate applications on personal devices.
• By 2013, 80 percent of businesses will support a workforce using tablets.
9 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Consider...
Two-thirds of 4- to 7-year-olds have used an iPhone or iPod
6% of 2- to 5-year-olds have their own smartphone
50% of 11 year olds have own cell phone
10% of households with children aged 6-12 have iPads (compared with only 3% of other households); 35% of these households with young children plan to buy some brand of tablet computer in the next year
72% of the 100 top-selling education apps in Apple's iTunes App store this year were aimed at preschoolers and those in elementary school
10
Source: HBR Blog - “How Mobile Technologies Are Shaping a New Generation” http://bit.ly/I7P0st
Fifteen years ago, most home computers weren't even linked to the Internet. Today, our computers are both linked and, in many cases, mobile.
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Top Tablet & Smartphone Uses
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Introduction Consider... Why? What? How? Conclusion
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What Do You Use the Tablet For?
12
Email 21
Web browsing 20
Calendars and task management 11
News magazines (Flipboard; Zite; Editions; etc.) 8
Google Services (gmail; Google Docs; etc.) 7
Social media 6
Document management (GoodReader; PDF Expert;
iAnnotate; etc.) 2
iBooks; Kindle 2
music 1
File synchronization (Dropbox; Box.com; Sugarsync; etc.) 1
games 1 Source: www.heratix.com
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Devices Replaced by Smartphone
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Introduction Consider... Why? What? How? Conclusion
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Mobile – Important Functions
14 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Paper Declining? It’s Real...
15 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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8 Mobile Trends for SMB in 2012
1. Explosive tablet growth
2. Mobile search explosion
3. Mobile marketing becomes a must
4. The app debate continues
5. Less “Black Box,” More “Data Driven”
6. Maturation of mobile payments
7. More watching...on mobile
8. Facebook + mobile advertising
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Source: Small Business America blog http://huff.to/JseRuU
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Quick Story...
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Introduction Consider... Why? What? How? Conclusion
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Why?
Technology creates flexibility
For now, it gives you a competitive advantage (not much longer)
Expectations are changing
– Content is expected to be digital (it is no longer valid to assume information will be printed!)
– “I’ll respond when I am back in the office” is becoming an inconvenience (expectation shift!)
– “Out of office” replies are no longer necessary
18 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Trends – Change!
Trends impacting business
– Mobile
– Social
– Cloud
– Consumerization of IT and Bring Your Own Device (“BYOD”)
19 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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PWc “Raising Your Digital IQ”
January 2012 Survey “.. PwC’s fourth annual Digital IQ survey of nearly 500 business and technology executives in the United States confirms that we are undergoing a fundamental transformation of how information and technology are used within the firm and in the marketplace.”
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Download - http://pwc.to/HZwVul
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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PWc “Raising Your Digital IQ”
21
“Whether you realize it or not, the “edge” of
your organization has changed radically.
Processes and relationships that used to
end at your four walls are now out on mobile
devices, in the cloud, and exchanged on social
media.”
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Deloitte – Tech Trends 2012
22
Preface - “Whether or not you have previously thought of your
business as inherently digital, the convergence of these forces
offers a new set of tools, opening the door to a new set of
rules for operations, performance and competition. ”
“...But whatever you do, step up.
Use the digital forces to your advantage. Don’t get caught
unaware or unprepared.”
Download - http://bit.ly/JDLHsF
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Trends...Accelerating Business Disruption
Industries? Publishing & Print media
Technology (RIMM, Microsoft, etc.)
Retail (Best Buy, Target, Office supply stores, everyone...)
News
Entertainment
Education
Professional services...
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Introduction Consider... Why? What? How? Conclusion
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Mobile Considerations
Mobile environment – “mobile first” is becoming dominant way of thinking
“Mobile App Usage Up to 94 Minutes Per Day” techcrunch.com, Jan 9, 2012
“Box: Mobile Adoption is the Gateway Drug to the Cloud in the Enterprise”
Techcrunch.com, Jan 8, 2012
Nielsen Report: “Consumer Media Usage Across TV, Online, Mobile & Social”
Nielsen.com, Jan 8, 2012
“4 Tech Trends For SMBs In 2012” Informationweek.com, Dec 14, 2011
24 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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So What’s the Point?
Proactively consider mobility – not just internally, but in everything that interfaces with customers,
vendors, etc.
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Introduction Consider... Why? What? How? Conclusion
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What? - Business Use Application
• Access your “stuff” anytime / anywhere
• Situational Awareness
• Information Agility
• Collaboration
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Introduction Consider... Why? What? How? Conclusion
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Situational Awareness
BI Reporting
Social Media News Blogs
RSS Feeds
Web
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Introduction Consider... Why? What? How? Conclusion
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Information Agility
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Introduction Consider... Why? What? How? Conclusion
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Big Picture – Moving Towards Mobile...
Value proposition (“Change Drivers”)
Shift to mobile environment
– What it means
What about your clients?
Steps to improve executive productivity
29 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Change “Drivers” - Theory
1. I can become more efficient and effective at what I do
2. I can gain a competitive advantage
3. My customers expect it
4. My competition is beating me to it
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Introduction Consider... Why? What? How? Conclusion
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Change “Drivers” - Reality
1. My competition is beating me to it (Reactive)
2. My customers expect it (Reactive)
3. I can gain a competitive advantage (Proactive)
4. I can become more efficient and effective at what I do (Proactive)
31 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Some Mobile Areas of Opportunity
Daily life management
Web browsing
“Portal” to content
Content management library
Knowledge management
Executive dashboards
News management
Training tool
Data capture
Social media manager
Last, but not least, entertainment...
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Introduction Consider... Why? What? How? Conclusion
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Business Opportunities
• Improve customer/client service – expectations are changing! This is internal AND external...
• Drive new business (or retention – reducing client turnover)
• Differentiate your company (or at least keep you competitive against your peers) – “Competitive Advantage”
• Increase efficiency of processes, and naturally, decreases the cost of running the business (or enables more productivity – “capacity creation”)
• Speed responsiveness to information access / needs
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Introduction Consider... Why? What? How? Conclusion
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What About Your Customers?
Who are your “customers”? Internal customers (Board members, senior
management, etc.)
External customers (vendors, clients, etc.)
Are you optimizing your flow (deliverables..) to their preferences? CEO/CFO communications; reporting to Board?
Marketing communications mobile ready?
Is ability to use content in mobile environment top-of-mind?
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Introduction Consider... Why? What? How? Conclusion
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How? - Steps to Improve Productivity
1. Digital readiness
2. Consider cloud services opportunities
3. Identify opportunities – solve “problems”!
4. Commit to change
5. Continually challenge processes – ask the “obvious questions”
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Introduction Consider... Why? What? How? Conclusion
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Digital Readiness
Embrace digital file management
– This is the “bridge” to full mobile flexibility
– Processes do require changing
Become knowledgeable of PDF software (or hire capabilities) & necessary workflow changes
– No different than needing to understand Microsoft Office
“Toto...we’re not in Kansas anymore.”
– Need to rethink user experience in a mobile environment
– Internal processes must change in a digital environment
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Introduction Consider... Why? What? How? Conclusion
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Consider Cloud Services
Document access and sharing
Internal and external social collaboration tools (Yammer, Salesforce Chatter, etc.)
Information capture and repositories
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Introduction Consider... Why? What? How? Conclusion
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Consider “Cloud” Leverage
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Cloud Example – Password Mgmt
Desktop – (KeePass)
iPad - (KyPass) iPhone -
(KyPass)
KeePass
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Introduction Consider... Why? What? How? Conclusion
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“Real-Life” Example
Content sharing – “situational awareness” and “information agility” in actual business case
Responsiveness beyond ANY expectations
Leveraging a few simple tools enables a new level of performance - internal and external (client)
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Introduction Consider... Why? What? How? Conclusion
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Identify Opportunities
Content management
News management
Information “hub” (portal to cloud/device content)
Data capture
Reporting and business intelligence
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Content Management
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News and Content Aggregation
News Magazines
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Top Apps For the Business Executive
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Another “Information Hub” Example
May 9, 2012 Don Tomoff | Thornhill Financial, Inc.
Introduction Consider... Why? What? How? Conclusion
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Commit to Change
It’s simple, but not easy!
Things will be slower at first...
Be persistent – it is an accumulation of incremental changes that pay off larger as you go along
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Brian Solis change comment
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Continually Challenge Processes
Pay attention to trends!
Ask the obvious questions... – Why is searching my desktop any different than using
Google to search the internet?
– Why does searching Outlook take so long?
– Why is it necessary to store files in folders?
– Why do I use Internet Explorer?
– Is there a simpler approach than sharing everything through email?
– Why aren’t all my reference materials electronic?
– Why do I need a bookshelf, or a file cabinet..?
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Introduction Consider... Why? What? How? Conclusion
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Additional iPad Resources
Thornhill “All Things iPad” Blog
– http://thornhillfinancialipad.blogspot.com/
Thornhill iPad Weekly Newsletter (Signup)
– Click Here To Access Signup Form
iPad Related Presentations (TFI Slideshare.net)
– http://www.slideshare.net/tfi_ipadtools
iPadCTO.com
– http://ipadcto.com/
http://www.tabletproductive.com
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Download Presentation...
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Contact Information
Don Tomoff, CPA, MBA
Partner, Business Advisory
If additional information is desired, please contact us:
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Kurt Walcutt, CPA
Partner, Tax
Thornhill Website
(http://www.thornhillcpa.com)
LinkedIn Profile
(http://www.linkedin.com/in/kurtwalcutt)
50 May 9, 2012 Don Tomoff | Thornhill Financial, Inc.