dogfest 2019€¦ · • digital & social including: banner advertising, re-targeting, facebook...
TRANSCRIPT
DOGFEST 2019
Dogfest is hosted by Supervet Professor Noel Fitzpatrick with special guest Clare Balding and is the UKrsquos ultimate festival
for dogs The festival and is set to welcome 70000 visitors and their dogs in 2019
Dogs take the lead at Dogfesthellip
Tatton Park
Cheshire
Historical estate with landscape gardens
and 1000 acres of parkland
25000 visitors expected
Ashton Court
Bristol
22 ndash 23 June 2019
A country park set with
850 acres of woodland
20000 visitors expected
Knebworth
Hertfordshire
11 ndash 12 May 2019
Private estate with
250 acres of parkland
25000 visitors expected
LOCATIONS
VISITOR DEMOGRAPHIC
scored the event as
very good to excellent
96 of visitors intend
to return next year
54 of our doggies do not
attend any other pet show
85
ABC125-54
years oldAverage income pound55k
(Average UK salary pound27200)
70000 visitors and their dogs expected in 2019
A fully integrated campaign with a reach of 10 million+ and total impacts of over 30 million
bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles train car panels digital 6 sheets roadsideretail park adverts
bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign
bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners
bull Radio Advertising on national and regional stations
bull Direct marketing direct mails inserts and targeted door drop to a national audience
MARKETING CAMPAIGN
RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package
bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and
web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request
3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth
Ideal for a 3m x 3m gazebo with space behind for a
vehicle
Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo
with space behind for a vehicle
Ideal for three 3m x 3m gazebos or trailer with space
behind for a vehicle
pound925 + VAT pound1025 + VAT pound1325 + VAT
CLICK HERE TO APPLY FOR A STAND
OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach
bull Prime stand location guaranteed alongside show features
bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)
bull Editorial inclusion within at least 1 e-newsletter
bull At least 4 social media posts
bull At least 1 sponsored blog broadcast
bull Editorial inclusion brand logo and mpu advert on website
bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets
bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing
bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite
bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions
Cost pound100 per sqm (minimum 30sqm)
CONTACTSPippa Page
01483 791 772
pippafitzallmediacom
Chrissie Doyle01483 791 773
cdoylefitzallmediacom
Tatton Park
Cheshire
Historical estate with landscape gardens
and 1000 acres of parkland
25000 visitors expected
Ashton Court
Bristol
22 ndash 23 June 2019
A country park set with
850 acres of woodland
20000 visitors expected
Knebworth
Hertfordshire
11 ndash 12 May 2019
Private estate with
250 acres of parkland
25000 visitors expected
LOCATIONS
VISITOR DEMOGRAPHIC
scored the event as
very good to excellent
96 of visitors intend
to return next year
54 of our doggies do not
attend any other pet show
85
ABC125-54
years oldAverage income pound55k
(Average UK salary pound27200)
70000 visitors and their dogs expected in 2019
A fully integrated campaign with a reach of 10 million+ and total impacts of over 30 million
bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles train car panels digital 6 sheets roadsideretail park adverts
bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign
bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners
bull Radio Advertising on national and regional stations
bull Direct marketing direct mails inserts and targeted door drop to a national audience
MARKETING CAMPAIGN
RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package
bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and
web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request
3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth
Ideal for a 3m x 3m gazebo with space behind for a
vehicle
Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo
with space behind for a vehicle
Ideal for three 3m x 3m gazebos or trailer with space
behind for a vehicle
pound925 + VAT pound1025 + VAT pound1325 + VAT
CLICK HERE TO APPLY FOR A STAND
OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach
bull Prime stand location guaranteed alongside show features
bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)
bull Editorial inclusion within at least 1 e-newsletter
bull At least 4 social media posts
bull At least 1 sponsored blog broadcast
bull Editorial inclusion brand logo and mpu advert on website
bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets
bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing
bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite
bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions
Cost pound100 per sqm (minimum 30sqm)
CONTACTSPippa Page
01483 791 772
pippafitzallmediacom
Chrissie Doyle01483 791 773
cdoylefitzallmediacom
VISITOR DEMOGRAPHIC
scored the event as
very good to excellent
96 of visitors intend
to return next year
54 of our doggies do not
attend any other pet show
85
ABC125-54
years oldAverage income pound55k
(Average UK salary pound27200)
70000 visitors and their dogs expected in 2019
A fully integrated campaign with a reach of 10 million+ and total impacts of over 30 million
bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles train car panels digital 6 sheets roadsideretail park adverts
bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign
bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners
bull Radio Advertising on national and regional stations
bull Direct marketing direct mails inserts and targeted door drop to a national audience
MARKETING CAMPAIGN
RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package
bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and
web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request
3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth
Ideal for a 3m x 3m gazebo with space behind for a
vehicle
Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo
with space behind for a vehicle
Ideal for three 3m x 3m gazebos or trailer with space
behind for a vehicle
pound925 + VAT pound1025 + VAT pound1325 + VAT
CLICK HERE TO APPLY FOR A STAND
OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach
bull Prime stand location guaranteed alongside show features
bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)
bull Editorial inclusion within at least 1 e-newsletter
bull At least 4 social media posts
bull At least 1 sponsored blog broadcast
bull Editorial inclusion brand logo and mpu advert on website
bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets
bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing
bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite
bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions
Cost pound100 per sqm (minimum 30sqm)
CONTACTSPippa Page
01483 791 772
pippafitzallmediacom
Chrissie Doyle01483 791 773
cdoylefitzallmediacom
A fully integrated campaign with a reach of 10 million+ and total impacts of over 30 million
bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles train car panels digital 6 sheets roadsideretail park adverts
bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign
bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners
bull Radio Advertising on national and regional stations
bull Direct marketing direct mails inserts and targeted door drop to a national audience
MARKETING CAMPAIGN
RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package
bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and
web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request
3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth
Ideal for a 3m x 3m gazebo with space behind for a
vehicle
Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo
with space behind for a vehicle
Ideal for three 3m x 3m gazebos or trailer with space
behind for a vehicle
pound925 + VAT pound1025 + VAT pound1325 + VAT
CLICK HERE TO APPLY FOR A STAND
OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach
bull Prime stand location guaranteed alongside show features
bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)
bull Editorial inclusion within at least 1 e-newsletter
bull At least 4 social media posts
bull At least 1 sponsored blog broadcast
bull Editorial inclusion brand logo and mpu advert on website
bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets
bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing
bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite
bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions
Cost pound100 per sqm (minimum 30sqm)
CONTACTSPippa Page
01483 791 772
pippafitzallmediacom
Chrissie Doyle01483 791 773
cdoylefitzallmediacom
RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package
bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and
web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request
3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth
Ideal for a 3m x 3m gazebo with space behind for a
vehicle
Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo
with space behind for a vehicle
Ideal for three 3m x 3m gazebos or trailer with space
behind for a vehicle
pound925 + VAT pound1025 + VAT pound1325 + VAT
CLICK HERE TO APPLY FOR A STAND
OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach
bull Prime stand location guaranteed alongside show features
bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)
bull Editorial inclusion within at least 1 e-newsletter
bull At least 4 social media posts
bull At least 1 sponsored blog broadcast
bull Editorial inclusion brand logo and mpu advert on website
bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets
bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing
bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite
bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions
Cost pound100 per sqm (minimum 30sqm)
CONTACTSPippa Page
01483 791 772
pippafitzallmediacom
Chrissie Doyle01483 791 773
cdoylefitzallmediacom
OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach
bull Prime stand location guaranteed alongside show features
bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)
bull Editorial inclusion within at least 1 e-newsletter
bull At least 4 social media posts
bull At least 1 sponsored blog broadcast
bull Editorial inclusion brand logo and mpu advert on website
bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets
bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing
bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite
bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions
Cost pound100 per sqm (minimum 30sqm)
CONTACTSPippa Page
01483 791 772
pippafitzallmediacom
Chrissie Doyle01483 791 773
cdoylefitzallmediacom
CONTACTSPippa Page
01483 791 772
pippafitzallmediacom
Chrissie Doyle01483 791 773
cdoylefitzallmediacom