does your social media measure up - yenni vance
DESCRIPTION
Yenni Vance's Confluence 2014 talk, "Does Your Social Media Measure Up?" will outline the core metrics for tracking the success of a social media campaign, what they mean, how to track them, and how to use that data to create more engaging and successful social media presence. Yenni Vance is the Director of Digital Communications and Social Media for Global Gaming Solutions, Chickasaw Nation's entertainment arm. She began her career at Telesat, Colombia's largest Internet provider, before moving to the United States in 2002 and founding GotSaga.com, a travel site which was the first website on the Internet to offer a multilingual chat feature. Yenni's success at the helm of Remington Park's social media team led to her invitation to speak at the Global Symposium on Racing & Gaming in 2012. Watch her Confluence 2014 talk at ConfluenceConference.org.TRANSCRIPT
Does Your Social Media Measure Up?@TechnologyBOOM
#YUMMY
#DELICIOUS
AWWW puppy
love!
This is a #socialeconomy and we are its exchange, Our actions or inactions
are our currency.
Right now, there are more people on Facebookthan there were on the planet two hundred years ago.
By the end of 2015, there will be more mobile
devices on Earth than
people.
Occupy Movement…
Generation C: The Connected Customer
The Generation C is not a demographic.
It’s everyone connected to your brand 24/7
Customers and MarketersPEOPLE TO PEOPLE
Generation C: The Connected Customer
Armed with new methods of gathering
information and interacting with
retailers, consumers are becoming increasingly
informed, empowered and demanding.
Brands are now people and
People are now brands.
“Your Brand is What PeopleSay About You When You’reNot in the Room”
Jeff Bezos
5 Critical Steps to Become a Connected Marketer
And Create Successful Digital Campaigns
1- Collect2- Analyze3- Decide4- Deliver5- Manage
= Successful Digital Campaign= + ROI
Without Strategy, There is no ROIWithout Strategy, There is no ROI
I want to ______________ somethinginspire
learn
transform
sale
change
How toMaximize Your Campaignsand Marketing Results?
INTEGRATION
From STRANGERS to CUSTOMERS to FANS
The Recipe for Becoming a Connected Marketer
ROR (Return on Relationships)
If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship.Listen
Make it be about THEM
Ask “How Can I Serve YOU?”
Aim for Ongoing Engagement
Know the People in Your Audience
http://www.tedrubin.com/return-on-relationship-the-new-measure-of-success/
Personal
ization!
“People will forget what you said, people will forget what you did, but
people will never forget how youmade them feel.”
Maya Angelou
You are more than a strategist….. You are a conductor who willorchestrate change.
If you can STOP, LISTEN. LEARN and ENGAGEnot only you will see and increase on ROI (return on Investment) but also aROR (Return on Relationships) which means a new generation of fans and advocates.