Does Your Blog Make the Grade?

Quick and easy steps to improve your blog and position your brand.

There are nearly 200 million blogs in the world. How does yours stand out?

Does Your Blog Stick to a Voice?

• Your blog should generally have the same voice in each post.

• Your voice should match your brand’s mission and values.

• Your blog should blend seamlessly with the voice you use on all other media.

Are You Creating Unique Content?

Give Your Readers a Reason Not to Leave You• Readers want to find

something new and interesting.

• If your blog is thin on new or exciting information, your viewers will go elsewhere—within just a few seconds!

Where Does Your Content Lead the Reader?

Your Content Should Give the Reader Direction

• Do you want the reader to make a purchase? Visit a website? Leave a comment?

• If you don’t tell your reader what you want, you will never get any engagement.

Is Your Content Easy to Read?

Reader-friendly fonts, a pleasing layout, and a background color that doesn’t hurt the eyes are all important. If your page hurts the reader’s eyes, no one will stay log enough to read your message.

23% of time spent on the

Internet is spent on Blogs and Social Media

Give people more reasons to read your blog.

Focus on the small details that can set your blog apart from the crowd.

Need Help Optimizing Your Blog?

Visit Propenmedia.com

to learn more about our blogging products and

services.