does social media matter to the hr manager?, raaid damati
DESCRIPTION
As the upsurge in social media use continues to promote the proliferation of online communities around the world, including HR Communities, the expanding reach of these channels makes them increasingly attractive tools for the HR Manager. But to what extent are HR Managers adopting social media in their daily work lives? And what does it take to switch on Social Media for HR? Get simple, practical advice on recruiting with social media—from creating and implementing a social recruitment strategy, to fostering a truly aspirational employment brand. This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.comTRANSCRIPT
Raaid DamatiHCM Product Leader, ECEMEA
Oracle Corporation
Does Social Media Matter?
How longdoes it take
to reach50 Million
people?
Adoption of Technology - Social’s SwiftPace
• 72% of online adults use socialnetworking sites
• 55% of social networking consumptionoccurs on mobile devices: 63% ofsmartphone users are social
• Social is the No. 1 online activity withone-fifth of all time spent online social
• More than 50% of the world’s 2.4BInternet users access a social network
• 75% of Facebook users are outside U.S.
comScore, Pew, Cisco, eMarketer 2013
The Age of the Empowered PeopleMobile, Social & Connected Across Multiple Platforms
If social mediacan fuel arevolution thattopplesgovernments, ifharnessed, whatcould it do foryour business?
People Now Expect More
71% of workers arenot engaged
…and cost the US economyapproximately $328 billion.
Gallup, Oct 2011 US Survey
Collaboration & Technology AreEssential
“Companies with cross-collaboration acrossdepartments, that take advantage ofdisruptive technologies, are the mostsuccessful.”
Oracle/Economist
October 2012
Social HR
Social Selling
Social Marketing
Social Commerce
Social Recruiting
Social Collaboration
Social Service
Winning Today’s Talent War
The Financial Impact of a TopPerformer
• It is estimated that the financial impact of hiring a topperformer is 10 – 100x the person’s compensation
• Therefore, hiring a single top performer at $100K has thepotential for adding $1 million to $10 million to a company’srevenue each and every year that the new hire remains withthe firm.
Source: Lou Adler, ERE.net July 2012
GO SOCIAL!• 29% use social as their primary tool for job searching• 46% search on social sites more than 6 hours per week
GIVE THEM THE PLATFORM TO EXCEL!• Provide career paths• Ensure development opportunities• Give clear goals and let them loose!
The Recruitment Game has Changed
The Recruitment Game has Changed
Communication, Compliance, SourcingAre Global
There are New Channels to Embrace
MobileSocial Big DataThis information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.
Mobile is Everywhere, and Growing
• Mobile is predicted to be bigger thaninternet in 5 years (Source: MorganStanley, 2010)
• By the end of 2013, there will bemore mobile devices on Earth thanpeople. (Source: Cisco, 2013)
• By 2014, mobile internet is predictedto take over desktop internet usage(Source: Microsoft Tag, 2012)
Information is Available Anywhere,Anytime
Oracle Enterprise Recruiting CloudService
A Perfect Stormfor Enterprise
Recruiting
CampaignManagement
ReferralsManagement
Social MediaManagement
Social Sourcing
InternetSearch
ContactManagement Semantic Search
Pipeline Generation
HIGHLY CONFIDENTIAL
This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.
Offer andOnboarding
ManagementRequisition
ManagementApplication
Management
Candidate Management
InterviewManagement
Today’s Recruitment Means…
Posting Jobs
• Hope that the right talentfinds you.
• Inbound traffic.
Finding Prospects
• Go to where the talent is andstart conversations withprospects.
• Outbound effort.
Sourcing Candidates Means…
Recruiter’sTo-Do List:
Search Network Pitch/sell Build relationships Keep relationships
warm Repeat again and
again!
Posting is Easy. Proactive Sourcing is Hard.
Proactive Sourcing: Easier Said than Done
Solution:All Hands on Deck.
Increase Referrals to Reach More Prospects.
Social Sourcing = Referrals +. . . . . . . .
Automatically reach 1000’s ofemployees’ connections.
Trust is pre-established.
No work for recruiters.
Increase referrals by25% to 100% +
Yields high quality hires.
Generates viral branding.
Why it Works
Jill Davidson@Twitter handle
Social Employees = Gateway to Talent
Mary JanDirector of Sales
Current Employer: Current Employer: Current Employer:
Recruit Through Employees’ Relationships
100+ Direct
ConnectionsPer Employee
100+ Direct
ConnectionsPer Employee
100+ Direct
ConnectionsPer Employee
EngineerProduct
Exec.
Controller
Attorney
IT Mgr.
Retail Clerk
Referrals: The #1 External SourcingChannel
High performance 42%
Lower turnover 33%
More diverse 30%
Higher quality per hire 49%
Lower cost per hire 53%
Other 2%
Faster time per hire 46%
10 20 30 40 50 60Source: Survey.com research commissioned by SelectMinds
#1 MISSEDOPPORTUNITYIN SOURCING
UNTAPPEDREFERRALS =
2,000 EMPLOYEES x 100 FRIENDS x 100 FRIENDS OF FRIENDS = 20 MILLION CONNECTIONS
Socialize Your Referral ProgramAlert employees regularly. Help them recommend jobs… Watch referrals roll in.
Jane SmithNew York, NY
Bob JonesPhiladelphia, PA
Ralph EdwardsSeattle, WA
Referred Prospects Apply or Join Your Talent Community.
Your Brand is Social: Engage your Fans
RetailCo™ Big Beats! Defense, Inc. ThePharma Co.
13,292 Fans 143,197Fans
7,876 Fans 14,345 Fans
Source via Fans & Followers• Schedule & target job postings.
Facebook & Twitter Users Can Apply or Join Your Talent Community.
Apply, share (& more) via Facebook.Auto-post to Facebook & Twitter.
Job Opening in SydneyApply now or share withfriends!
RetailCoSydney Page13,345 Fans
Increased Recruiting Efficiency
McGraw-Hill’s Social Success
eBay’s Social SuccessEmployee Referral Program Grew Referral Hires to 32%
Grow and Expand
Enterprise Recruiting Solution Must Haves
• Modern Technology• Intelligent Search• Multi-Tier Screening• Streamlined Processes• Seamless Onboarding• Reporting, Analytics & Tracking• Global & Configurable
Infrastructure• Consumer-Like Experience• Easy Integration
This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.
Connect to a Full Talent Solution
Engagementand Retention
Oracle Talent Cloud
Recruiting andOnboarding
Learning andDevelopment
Compensationand Rewards
PerformanceManagement
Talent ReviewEngagementand Retention
This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.
Expand and Integrate Beyond Talent
+
Oracle Talent CloudOracle HCM Cloud
Global HR
WorkforceManagement
Global PayrollRecruiting and
Onboarding
Engagementand Retention
Learning andDevelopment
Compensationand Rewards
PerformanceManagement
Talent Review
Social Mobile Integration Analytics Reliable Secure
