does google pagerank really reflect the seo success?

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Does Google

PageRank

really reflect the

SEO

success?

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What is Pagerank?

• Google PageRank is a patented algorithm,used by Google to evaluate relativeimportance of different webpages, based onthe number of their links to other pages onthe World Wide Web. The algorithm wasnamed after Larry Page, one of itsdevelopers, thus the name - PageRank.

• The idea was to make Google SearchEngine results more accurate, by taking intoaccount "connections" of websites.

• In a word, the more links pointing to yourwebsite there are, the more "popular" itappears to Google.



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Links == Votes

• To Google, links are like votes thatwebsites cast in order to vouch for otherwebsites.

• It’s like saying “Oh, I know that guy, he’sreally great, reliable, and worth dealing with”.So, these votes are not of equal value. Thevote of a website that has lots of backlinks isof a greater value than the vote of a websitenobody links to.



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Backlinks• More backlinks a website has, the better itwould be to get a link from it. Technically it’strue, but there is one more thing to consider.The importance of a link is proportional to thenumber of backlinks on the website it comesfrom.

• But besides backlinks, such website may havelinks pointing to other websites, that is,outbound links. So, the more outbound links ithas, the less value these links bring to thewebsites they are going to. It’s like cutting a pieinto pieces and sharing it with your friends. Themore friends there are, the smaller the pieces.So, while seeking to get connected to a website,also consider how many outbound links it has.



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“The more you give, the more you get”

If Google decides that some of your activities do not look Natural like spamming, harvesting links at link

farms, your Google PageRank may become

lower.



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Google Toolbar

• Based on “who knows whom”, Googlegives each page a rank, from 0 to 10.To view the rank, you need to install theGoogle Toolbar for your web browser.

• It’s easily available on-line and is freeto install. In the toolbar, move yourmouse over the little green scale to seethe PageRank of the current page.



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Uses of Pagerank

• It can give you a general idea about how well your site is doing in terms of link-building.

• If you are looking for websites to connect to, you can check their Google PageRanks to see which links will be more valuable.



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Google Pagerank -- Search Engine Rankings

• There is no substantial connection between a high PageRank and highGoogle search engine rankings. Google developers themselves say, thatPageRank is one of 200 (!) variables Google takes into account, whileestablishing website’s relevancy for a particular keyword.

• And, after all, what makes your website commercially successful is notGoogle PageRank, but its top position on Google search results page.



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PageRank NOT a reliable indicator of your

websites progress:

• Infrequent updates –

Google may change your PageRank every day, since its values evolve very fast. But it doesn’t mean you are going to immediately find out that your PageRank changed. About the only way for you to check your PageRank is to look it up on Google Toolbar. But, since Google doesn’t send updates to its toolbar very often (in fact about twice a year), what you are likely to see there is some outdated information.



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websites progress:

• Limited sphere of application –

Google PageRank value is used by Google only. To other search engine, besides Google, it doesn’t really say anything. Thus, the universal nature of Google PageRank is by far an exaggeration.



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websites progress:

• Irrelevant for Google local search results –

Since Google Places feature was introduced to Google, PageRank seems to be from little to no importance for local search results. So, if your business is bound to a certain area, and clients are likely to search by location, you don’t really need a high PageRank.



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websites progress:

• Imprecise scale –

PageRank is measured on a scale of whole numbers from 0 to 10. Since only whole numbers are used, that makes Google PageRank quite inaccurate. Two web pages with different ranks may be not that different, or very different, but one will never know, because there is no data that’s more exact.



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Google PageRank really shows a relative value of your site, based on quality and

quantity of its links.

It doesn’t guarantee high search engine rankings, nor does it really show how well

your site is optimized in general.


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does google pagerank really reflect the seo success?

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