does button colour affect conversion optmisation?

www.usability247.com

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Does button colour

play a part in

conversion

optimisation?



There's more to colour than meets the eye.




Colour is visual…



and colour is

psychological.



Colour can evoke an

emotional response…

…or convey a message.



RED, for instance is often

interpreted as:

Warm. Stop. Danger.


But does colour

influence buying

decisions?



An effective CTA*

button catches the

eye, inviting the user to

click and convert.

*Call to Action


Appearance is everything:



92.6% of people state visual aspect as being

a deciding factor when making a purchase.


http://loyaltysquare.com/impact_of_color.php


84.7% think colour is more important than other

elements when choosing products to buy.


http://loyaltysquare.com/impact_of_color.php


So how something looks,

along with its colour,

influences the decision to

buy it. But does this

association translate to

CTAs and conversion

optimisation?


GO?

STOP?Not necessarily so.


One test study found that a red

button increased conversions

by a massive 34%, when

compared with a green one.

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http://www.sitepoint.com/button-ux-red-green/


Similarly, a Red/Green A/B test

by marketing platform HubSpot

increased conversions by 21%

in favour of red.

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http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button-Color-A-B-Test-Red-Beats-Green.aspx


In another test, a green button

was tested against a blue

button, with the green button

weighing in a hefty 35.81%

increase.

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http://unbounce.com/conversion-rate-optimization/design-call-to-action-buttons/


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So green trumps blue, and

red trumps green?

Not necessarily

so.


Vs.

Internet marketers Monetate tested a blue button against an

orange one – orange and red often being regarded as

interchangeable – with blue outperforming its rival by 9%.

http://www.monetate.com/blog/website-testing-wins-orange-or-blue/#axzz2I4cqFzO0


What this tells us is that no

single colour is a guarantee

of conversion.


What works colour-wise on

one website, might not work

on another.


Other contributing factors in CTA conversion

optimisation include:

Message Placement

Context

Size


But what really

counts is

standing out.


Choose a strong colour

that lifts the CTA from

the page; one that

contrasts its

surroundings.


Determine which colour, and shade of that colour, works

best for your website via real world A/B testing.


Rinse and repeat until your

CTA button is performing the

job it was designed for, and

your conversion rates are in

the rudest of health.


Press me

Increase your sales with

CTA buttons that

convert. To find out

how, contact

Usability24/7 today!

http://www.usability247.com/contact-us/