1@erinsagin

LIVE WEBINAR

Does AdWords

Work?

ERIN SAGIN

11.05.15

2@erinsagin

Meet Brian & Erin

Erin Sagin• PPC Evangelist & Community

Manager

• 4th Year at WordStream

• @erinsagin

Bryan Todd• Co-Author of The Ultimate Guide

to Google Adwords

• Provides AdWords & marketing

advice & coaching at Perry

Marshall & Associates

3@erinsagin

Launch Poll

4@erinsagin

So, does AdWords work?

5@erinsagin

6@erinsagin

Destroying the Top 5 PPC Misconceptions

7@erinsagin

Haters’ Misconception #1: My SEO Is

So Good That I Don’t Need PPC

8@erinsagin

Reality: SEO Isn’t Reliable

9@erinsagin

64.6%

35.4%

10@erinsagin

Imagine that your bathtub is overflowing

11@erinsagin

Who would you call?

12@erinsagin

Mobile is killing SEO

13@erinsagin

Where’d those listings go?

14@erinsagin

Even brand searches yield more clicks with

PPC

15@erinsagin

SEO is turbulent

16@erinsagin

17@erinsagin

Haters’ Misconception #2: AdWords

Is TOO Expensive

18@erinsagin

Reality: AdWords is only expensive if you’re

not getting ROI…

19@erinsagin

Learn how to use it

• Account Structure

• Keyword Research

• Negative keywords

• Bidding Strategies

• Search vs. Display

20@erinsagin

21@erinsagin

AdWords Auction Formula: Ad Rank

22@erinsagin

AdWords Auction Formula: Actual CPC

23@erinsagin

24@erinsagin

Google wants ads to be relevant

65

BAD POOR GREAT!

21 3 4 7 8 9 10

25@erinsagin

Google is customer-centric

26@erinsagin

27@erinsagin

Remember, you’re in control

28@erinsagin

Haters’ Misconception #3: AdWords

Traffic Never Converts

29@erinsagin

Reality: You’re Doing Something (or several

things) Wrong

30@erinsagin

Did you fall into the eBay trap?

31@erinsagin

Review your structure

32@erinsagin

Revamp your landing pages

33@erinsagin

Explore remarketing

34@erinsagin

Track ALL of your conversions

35@erinsagin

Haters’ Misconception #4: Managing an

AdWords Account is a Full Time Job

36@erinsagin

Reality: It can be, but it doesn’t have to be…

37@erinsagin

Save time by…

• Deleting keyword clutter

• Deleting useless ads

• Implementing ad customizers

• Using scripts for efficient reporting

38@erinsagin

AdWords management should be continuous

and on-going

39@erinsagin

Utilize tools and automation

You can spare 20 minutes!

40@erinsagin

Haters’ Misconception #5: AdWords

Is Hard

41@erinsagin

Reality: It’s easy to learn!

42@erinsagin

There’s no shortage of learning materials

43@erinsagin

Launch Poll

44@erinsagin

Give us a call:

(617) 963-0555 ext 2

or email:

support@wordstream.com

Questions?