Does advertising/marketing imply showing a false image

of the product?Pritam Saha1311034

Assumptions• I am working for Which? Which does more than test washing

machines. As a consumer champion, our campaigns work to make lives fairer, our advice helps people make informed decisions and our services and products put consumer’s needs first to bring people better value

• I have been asked to make a small presentation on how our work ties to the present concepts and trends in the marketing industry, to lower-level employees, in order to help them get a sense of purpose.

Choice is a Good Thing and Spending Makes You Happy

“You can manipulate consumers into wanting, and therefore buying, your products. It’s a game.” ~ Lucy Hughes, co-

creator of “The Nag Factor”

"Cigarettes are good for your health"

“Branded Goods Are Better”

In a widely-reported study, researchers showed that people will

believe a wine is of a high quality simply because they’re told it has a

$90 price tag.

VS

the act of transforming consumer products into lifestyle choices

“Identity Marketing”

The Roots