NOKIA Competition

Digital Omnipresent Document Exchange Key-Card

DODEK

Outline

NOKIA Competition: DODEK

1Introducing DODEK

2Receptiveness

3Impact

Why Do We Use Receipts?

Refund on ReturnsInsurance ClaimWarranty Claim

The Consumer Verdict – Receipt Issuance

• 85% Found Receipt Issues Necessary• Underlying Reason: Organization

Financial Control (65%) & Potential Returns (75%)

• Receipts are Inherently Unorganized • Kept in a Pile at home (35%) or in Wallet (30%)

• Receipts BAD for the Environment• Recognized by 80% of sampled consumers

Introducing DODEK

How Will the DODEK Replace Paper Receipts Effectively?

1

Product Concept – The Current Situation

With a DODEK…

Current Alternatives: Ask client for email address

Would you like a Paper Receipt or can you fill this registration

form with your email address to receive an e-receipt?

It’s all about the customer experience !

A DODEK Transaction

DODEK or Paper Receipt ?

DODEK please.

My BillsOnline

• DODEK Network Information• User Information

A DODEK Transaction (2)

1. Salesperson swipes DODEK magnetic card on store terminal

2. Terminal collects Receipt Data from store systemTerminal collects DODEK Server Info and DODEK User info from card

3. Store sends data to DODEK from terminal

DODEK Interface Online

DODEK Interface Online

End Consumer

Target Market - Early Adopters

Early Adopters:• Age: 18-30• Singles, Couples, Families with small children

WHY: More susceptible to online receipt usage

Supermarket/Retailer Early Adopters:• Supermarkets• Consumer Packaged Goods (CPG) Retailers

WHY: Value-based marketing focus (online & offline) –digital receipts will be beneficial in gathering pertinent consumer data

2 The Receptiveness

Would People Want to Use the DODEK?

The Consumer Verdict – DODEK Reaction

• Product is “Necessary” (85%)

Upon Introducing the DODEK

• Product would be used everyday (50%)

• Used to Meet Organizational Needs (80%) & Help Protect the Environment (65%)

• Practical, Innovative, No More Paper Receipts at Home, Better Organization

Supporting Findings

• Frost and Sullivan:– 5,300 cross-section study of American public

• 70% respondents concerned about receipts’ impact on environment

• 63% said corporate America is responsible for protecting the environment

• Software Advice, Inc. Poll:– 226 respondents on May, 14, 2010

• 89% supported getting rid of paper receipts altogether

• Facebook complaints

I don’t care (1%) Undecided (3%) No (7%) Yes (89%)

Survey Results - What Do Managers Think?

Sampled Managers from 8 Retail Stores & 2 Supermarkets

• 80% interested in Eliminating the need for printing receipts

• Supermarkets view digital receipts as an “important improvement”

• Other Important Aspects• 70% Organization• 20% Protect the environment

Current Digital Receipt Market – Major Players

Emailed Receipts

Retail Support:

What about DODEK’s profits?

Space for retailers to reach customers based on their “Likes and Dislikes”

3 The Impact

What Effects Will Take Place With DODEK Use?

Business Impact/Managerial Incentives

• Cost Reductions– For Retail Supermarket Chains Similar to Harris Teeter,

a 5% reduction in receipt printing nationwide would lead to a $3m savings

• Competitive Advantage (Frost & Sullivan)– Growth Opportunity (69%), Achieve General CSR Goals

(62%), Overall Competitive Advantage (69%)• Valuable Consumer-Data Collected– Can be used for Value-Based-Marketing and effective

online “couponing”

Environmental Impact

Source: University of Missouri Division of Biological Sciences Laboratory

Large Amounts of BPA detected in Receipts

• Massive Savings of Paper & Other Resources used in Receipt Production

• Reduction of Consumer Exposure to BPA

But past the numbers, studies, consumer responses…

IT JUST MAKES SENSE