DOCUMENTARY, ANIMATION OR INTERACTIVE GAMING?

Astrid Gynnild, Ph.D., University of BergenPaul C. Adams, Ph.D., University of Texas at Austin

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THE DILEMMAS

Complex issues Statistical

language Large-scale

models Long term fore-

casts The paradox of humans and nature

UNCERTAINTIES

How to communicate environmental risk?

Results

Information overload

Mental fatigueCognition Emotion

Coping strategies

Overlooking environmental issues in media

Rationalizing

Attitudes

Feeling helpless and powerless

Believe in individual action (American pattern)

Believe in collective action (Scandinavian pattern)

What works and what doesn’t work?

Regular storytelling

One-sidedness, lack of

”objective” information Affective cliches Moralizing

Originality Reliable data! Interactivity/

exploration Humor + Friend

recommendation Easy access

Negatives Positives

provides new opportunities to explore complex news

Interactive gaming

Choosing the US at the outset

The results of one typical set of lifestyle patterns

Benefits of interactive gaming Individual exploration Active involvement in the news Encourages group interactions Visually appealing

“It makes you think while you are having fun!”