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ZEN SCHOOL ,PADRA ( INDIA)
BUSINESS PLAN
Written by Vaishnavi ,Vishva , Astitva ,Shubham, Bhargav , Jisha ,MansiPulse ,Divyang , Sanskriti ,Muskan ,Nayan ,Taushif , Kashyap , Mayank ,Sumit ,
Head Teacher :Dr . AnubhaNegi
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL
Section A: Our Business Details
Business NameTECHNO- CITIZEN
Business ActivityE-Learning through school computer lab
Main product / serviceComputer Basic & Internet Course
No. of students involved in business planning activities (including writing this Business Plan)
6 10 16
Financial SummaryOur Local Currency is: Indian
Rupees.US Dollars$
Period of time budgeted for 3 months
Total Income(Estimated) 35000 Rs. 547.09 $
Total Costs (Estimated) 4000 Rs. 62.52 $
Profit (Estimated) 31000 Rs. 484.56 $
Start-Up Costs (Estimated) 3000 Rs. 46.89 $
Section B:Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke to.Our Survey Team ( All Students) personally interviewed the people by visiting their homes in the nearby locality. Their research included data collection on following points : Number of people who are not techno-savy Different age-group
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Fees structure of the competitors in the market1. Suitable timings to attend the class2. Our team realised the problems faced by the people during Demonetisation due to
negligible or insufficient knowledge of E-learning. They had to spend hours in Banks or ATM Lines. They were unable to do online transactions due to lack of computer literacy.
3. Our team took a step ahead and scanned the information from the people about the competitors available in the market, quality of the services provided and their fee structure.
4. Our team noted all the information derived from the people and analysed it.5. They once again visited the people to enquire about whether they are willing to
enroll their names for the course with the nominal fee structure as compared to the competitors in the market.
6. They also asked them for their suggestions if any so that they could work on that to provide better & flexible service as compared to others.
2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
1. Our team analysed the researched data and summarised the information.2. They noted the rough data of the people who are willing to take our services and become techno-
savy.3. Research helped us to prepare age wise slot.4. Nominal fees was decided so that more number of people enroll their names and become techno-
savy and contribute towards Skilled Digital India.5. We were able to decide the convenient time slots for different batches.6. Research helped us to calculate statistical data such as estimating Cost of Investment, income -
expenditure and estimated profit.
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Section C: Competitors and Competitive Advantage
3. These are our main competitors and their strengths and weaknesses.
Competitor Name Strengths Weaknesses
Chitra Computer Classes, Padra
1. Famous in our village, and no competitor
2. They have lots of students
They have limited space and resources
Jan sikshan sansthan Computer education
Low fees structure Inefficient faculties
4. Our competitive advantage – This is why we are going to be better than our competitors:1. Microsoft certified computer lab with projector.2. Easy to learn study material.(PDF and Video format also available) 3. Nominal fees structure.4. Education for all age groups.5. Certified weekend course.
Section D: SWOT Analysis
5. This is our SWOT Analysis. Strengths – What are our business’ strengths?1. We have creative team with an impressive list
of technical skills.2. We have ample of resources to utilise like
Computer Lab, Computers and Internet Connection.
3. We are providing Basic Computer knowledge at the lowest price i.e almost 1/3 price prevailing in the market.
4. Financial Investment is less as we are providing service.
5. We have diversified market segment as our business will provide knowledge to all age groups.
6. Our team has strong ethos of openness, sharing and commitment.
7. Our team will be inculcating computer skills contributing to Skill India blended with Digital-India the growing needs of 'Digital India' by creating Techno-savy Citizens.
8. Our business team will also provide Certificates to the students enrolled after the completion
Weaknesses – What are our business’ weaknesses? 1. The introduction of Unique Business Practise by
students presents a challenge2. Hours of operation are limited to weekends
only i.e Saturdays and Sundays.3. Our Students’ Business Team is not certified as
compared to certified professionals in market.
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of the course.
Opportunities – What opportunities do we have for our business?1. Creating Techno-Savy Citizens by providing
knowledge with nominal fees.2. Personal attention to target market ( all age
group students) will be provided which our competitors are less likely to provide.
3. Our aim is to contribute for nation through Skill India by indirect participation in "Digital India" campaign initiated by our Prime Minister - Mr Narendra Modi.
4. Preserve environment by using E-Services provided by different sectors instead of paper.
Threats – Do we face any threats to our business? 1. Widespread competition from the domestic
market.2. Loss or destruction of equipment.3. Power cut-off is a major hindrance as our
business totally operates on electricity.
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up our business: 1. We will form our Business Team with specific delegation of roles and responsibilities.2. The Finance Team will procure minor capital at the initial stage from School Accounts
Department as a short-term Loan. This capital will be used for creating leaflets and will be repaid to the Accounts Department from Fee- Collection
3. Marketing Team will distribute Leaflets in the locality and the advertisement will be uploaded on WhatsApp and Facebook Page.
4. Business Name and Logo will be decided and designed by the students with the assistance of professional mentor.
5. Our motto is to create Techno Citizen by “Teach to Reach” policy. We first of all need to sharpen our students skill and focus on their professional development.
6. Study material will be designed by the students with the help of the professional mentor.7. Counselling Sessions will be kept for students (all age groups) who will enroll their names for
the course under the able guidance of Head Teacher & Professional Mentor.
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7. These are the daily, weekly and monthly tasks we need to do to actually run our business: Task How long does it take? How often?
Daily/Weekly/MonthlyWho?
Who will be responsible Formation of Business Team
1 week Once Mr. ParthMs. Anubha Ms. Sarika
Designing Logo & Tag line
1 week Once Mr. Parth Students
Finance Team(Procuring Initial Capital & Fee Collection)
1 Day Once Account Department Ms. AnubhaStudents
Skill Training and Professional Development
1 Hour Once in a Week on Friday 12:00 to 01:00 p.m. ( Computer Lab)
Mr. ParthMs. AnubhaMs. Sarika
Marketing (Social Media, Boucher/Leaflet Making & Distribution, Verbal Communication)
2 Weeks Daily Students
Designing of Study Material
1 Week Once Mr. Parth Students
Counselling Session for all age group students who have enrolled their names for the course.
2 Days. (2 Hours each day)
Once Mr. Parth Ms. Anubha Students
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible).
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Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place and Promotion).
a) P roduct – Our product/service is…Computer Basic & Internet ( E-learning through School Computer lab)
b) P rice – We will sell it at this price:Nominal fees will be charged from the students.Rs. 700 per student
c) P lace – We will sell our product/service at this place:ZEN SCHOOL, PADRA - School Computer Lab
d) P romotion – We will promote our product/service by:Leaflet DistributionAdvertisement on Social Media ( Facebook & WhatsApp)Word mouth publicity.
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Appendix Section: Students in ActionPlease find in this space 3 pictures (when possible) that clearly shows our involvement as students in our
business planning activities.
FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE
QUANTITY(No. of Students)
SALES PRICE(Fees)
SALES INCOME (Quantity x Sales Price)
Computer Basic & Internet Course
50 Students Rs. 700 per student 35000
TOTAL SALES INCOME 35000
2. Costs (estimated)
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NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Leaflets500 `0.50paise each 1000
Study Material 50 books 40 each 2000
Electricity ----- ----- 1000
TOTAL COSTS 4000
3. Profit (estimated)
OurLocal Currency
TOTAL SALES INCOME 35000
TOTAL COSTS 4000
PROFIT (Total Sales Income – Total Costs)
31000
4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.
a) Equipment& Supplies Start-up
EQUIPMENT& SUPPLIES
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
TOTAL EQUIPMENT& SUPPLIES START-UP
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b) Equipment we don’t need to buy as we own/have access to:
Computers, Chairs, Printer, Projector, InterNet Connection
c) We will get the Start-Up capital needed for our business by:Start-up Capital will be procured from School Accounts Department as a Short-term Loan which will be later repaid after collecting the fees from the students.
Additional comments:
Our Local Currency used : Indian Rupee
Exchange rate to US Dollars: 1 $ = 63.97 rupees
Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD.Please chooseONEoption in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
sameImproved
1. Are more confident speaking in front of other people (e.g. during market research) 2. Work better with people with different opinions to theirs 3. Have improved their team working ability, e.g. if other team members were struggling
they offered support to them
4. Are more confident analysing information 5. Are more able to use their ideas to organise and plan work in order to reach their goals 6. Are more able to look at different ways to solve a problem and are more confident in
selecting a solution
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B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership Communication AspirationConfidence Decision making Other – Please specify:Problem solving Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in ScienceYes, in Maths Yes, Other – Computer ScienceYes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t knowYes – Please specify:
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
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