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DOCE BAKERS:

Doce believes, We are what we eat. Doce is always demonstrating respect itscustomers. In this perspective we consider over self a Food Company which iscontinuously unique products and interesting service concepts. Our mission is to

offer wholesome organic food products, promotes healthy and sustainablealternative lifestyle choices that others have not even dreamt of.

Its our commitment to deliver to you premium, baked des serts, special Pakistanimithai with several variations, and live fresh pizza from our professional chefs and

breakfast pastries. Expect the finest from Doce foods.

ADDRESS :

I36- Janhzaib block main blueward allama iqbal town lhr

TYPE OF LAYOUT:

Its type of layout is Functional because transformed resource (customers) ismoving and transformed resource is fixed.

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OBSERVATIONS

1- Less customer flow for (chips, biscuits) etc.

2- Less water bottles purchase by customers.

3- Insufficient staff in whole bakery.

4- Most who purchase pizza also purchase cold drinks.

5- Sweeper was working during customer flow which was creating bad impression.

6- Insufficient staff to carry water bottles towards customers vehicles due to whichthey have to wait.

7- Dairy products (milk, chocolates) etc also purchased by many customers.8- Customer flow on bakery item side.

9- Delivery staff was taking more time to pack products.

10- Too much bottles were placed in the mid of bakery.

11- Less purchase of breakfast items.

12- Customer flow of purchasing bakery items was mostly in evening.

BOTTLENECKS:

1-No direct flow of customer from one counter to another.

2- One cash counter for dealing customer in whole bakery.

3- There was long waiting time related to pizza delivery.

3- More water bottles were placed in the mid of bakery and they have coveredmore space and were creating problem for direct movement of customers.

SUGGESTIONS:

They should change place of water bottles or minimize the space occupied bywater bottles so that customers can move easily from one side to other side. Andthere should be minimum two cash counters to tackle with customers and also for

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