doc2app - the case for migration

andscapePrivate & Confidential. © Landscape 2012. All rights reserved.

The case for migrationUsing Apps as an interactive business development tool

Private & Confidential. © Landscape 2012. All rights reserved.#doc2app

Presenters

Johnathon RyderClient Services Director

Ryan SalesCreative Director

John GriffithCommunications Director


4.Corporate take-up

3.The

Business App

2.The evolution of business

communications

1.The App

landscape


“ Create insanely great experiences by introducing simple innovations any business can adopt to create deeper more emotional connections with your customers.”

Steve Jobs, Apple’s CEO, 1955- 2011

Professional Services should


What are Apps?

Help customers (updates/progress)

Marketing (Tax/

pension/bus dev)

Used as Products

(purchase/free/game)


DropboxTrialpad GoodReader Circus Ponies Penultimate

Top law Apps

Source: law.about.com


iBook support


Business ‘utility’ Apps: Streamlining business tasks


8 in 100 adults own

a tablet

238%projected UK

tablet growth

Source; IDC Market Intelligence

Planned purchases 2012:

85% iPad

27% Samsung Galaxy

2% RIM Playbook

75% of thosebeing iPads

Current tablet market share:

68% iPad

27% Android5% Blackberry

Corporate Demand:80% iPad

7% Samsung Galaxy5% Dell

4% Motorola / Blackberry


Evolution of business communication


Hardware

Social Business: The challenge for Professional Services

Data Security Penetration IT integration Investment Search for ROI


=A personalised wrapper of dynamic multi-media content with analytics delivered to a specified device/s

Business app


App Co-creatorApp User


quality app 2 iPadno wifi problems

interactivepersonalisedresponsive

sustainability

trackinganalytics

navigationevery app unique

multi-media content

no code to freeze

time

innovation

feedback form

scalable

cost-effective


The business App as engagement

Sales

• Pitches• Tenders (heavy / lite)• Pre-tenders• Meet the team• Door openers• Partner induction• Business Development• 121 sales tools

HR

• Graduate Recruitment• Employee Benefits• Manager packs• Training• Induction & on-boarding• Administration

Marketing

• Company brochures• Product brochures• Investor updates• Customer service• Client facing


From Assets to Analytics

Asset Cloud

35%

40%

App Wrapper Delivery Analytics


• Strong encryption & authentication between App and device

• iCloud is constantly backed up• Remote tracking and wiping of content• Code freeze after agreed time limit• Privacy and cookie compliant

Data Security


Dynamic v’s Static mobility

Server/iCloud

Employees– Training/eLearning– Proposition

Clients– Case updates– Success stories


Corporate take-up

Heavy tender Lite tender Business DevelopmentBusiness Development

Local Functional Representatives (LFR)

Roadshow Pack

Zurich People Power (ZPP)

Select your language

Employee Engagement Lite tender Business DevelopmentHeavy tender


Creating business Apps

+ =

Analysis Development Working model

What can apps do within your business with Stakeholder

buy-in?

What business processes can

be migrated to apps that deliver ROI?

Produce a pilot to test out

your theories

Thank you

45 Great Guildford Street London SE1 [email protected]

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