The Guttenburg Design Theory

Primary Optical Area:

The stars name– Liam Neeson, this has been placed here because when someone

looks at the poster his name would be one of the first things they would look at.

Picture of the star – this is used so when you look at the poster you would be drawn

to Liam Neeson and because his fans would recognise him.

Title of the movie- tells you what the movie is called.

Tagline- this is used because it fits in with the previous work he has done leaving his

fans wanting to k now what actually happens in the movies.

Strong Fallow Area:

All that is in there is pretty much jus the same as what is in the Primary Optical Area this is

to make sure the title and Liam Neesons name is seen by the viewers.

Weak Fallow Area:

All that is in this is a gun in Liam Neesons hand to further link the movie to death and the

rest of the information which is at the bottom about the film.

The Terminal Area

All that is in the terminal area is some more information about the film suxch as the release

date, there is also a cross which links the movie to death.

The Guttenburg Design Theory

Genre Codes and Conventions:

Illusions to life and death

Gun

Lonely man]red writing (danger, blood)

Reflection at the bottom suggest water

Graveyard making it look supernatural

Anchorage:

Liam neeson anchors the audience to watch the film because of his fame.

Modes Of Address:

Liam neeson

The Guttenburg Design Theory

Strong Fallow Area The Primary Optical Area

The Terminal Area Weak Follow Area

Axis Of Orientation