As I have said numerous times, Nabilla J is a quirky, vintage artist who introduces new elements in the music industry that no other artist has done. She is not afraid to try new things or to mock other genres as she knows her target audience will understand her creative and controversial ways in music videos and ancillary products.

Striking mise-en-scene/ location

She familiarises her target audience with her strong visual settings/imagery so therefore instantly creates an image on herself that is bold, daring and quirky. This is part of banding image. These bold settings relate to the genre of the music video and song genre.

The font for Nabilla J is elegant and simple so that it can allow any strong/bold imagery she will have in her album cover to overtake it, but work in harmony with the background.

The handwritten font design originally came from Kate Nash who also used handwritten fonts for her album cover because her lyrics were like a diary. The font will represent the lyrics and remind the audience that once they are listing to her songs, they have permission to look ‘inside her diary’.

Consistency of fonts on advert and digipak, fonts will become recognisable towards the target audience.

From Digipak From Music video

As well as consistency in fonts, we thought the costume of Nabilla J is very important as first impressions count. Her iconic hairstyle is striking and therefore remains the same/similar throughout her music video and in the digipak and advertisement. Our target audience like to experiment with hairstyles