November 2000

Al Petrick, ParkerVisionSlide 1

doc.: IEEE 802.11-00/404

Marketing Report

Ad-Hoc Marketing StudyGroupReport

Al Petrick, Chair

November 2000

Al Petrick, ParkerVisionSlide 2

doc.: IEEE 802.11-00/404

Marketing Report

Objectives

• Continue work revising doc:00/288 General Presentation on IEEE 802.11

• Develop WLAN Forecast (units shipped)

• WECA update….Nov 2-3, 2000

• Update documents (joint 802.11/802.15)– Calendar of Events– Conference articles – papers

November 2000

Al Petrick, ParkerVisionSlide 3

doc.: IEEE 802.11-00/404

Marketing Report

Wireless LAN Forecast

• Purpose: To generate a 802.11 perspective of the market size in terms of units shipped

• Created Survey document– 00/407 Anonymous Questionnaire Wireless LAN

Forecast Survey

– WLAN Forecast (“Radio” units shipped)• IEEE 802.11b

– Enterprise, Consumer

• IEEE 802.11a– Enterprise, Consumer

November 2000

Al Petrick, ParkerVisionSlide 4

doc.: IEEE 802.11-00/404

Marketing Report

WECA Update• Last meeting held Nov 2-3 Santa Rosa, CA

– Host: Texas Instruments

• Over 60 member companies• Over 50 products Wi-Fi certified (IEEE 802.11b)

– Over 20 different companies with certified product

• WECA is committed to testing interoperability of IEEE 802.11a products

• Marketing and Technical sub-committees• Next meeting: Hawaii….Feb, 2001 • www.wi-fi.org

November 2000

Al Petrick, ParkerVisionSlide 5

doc.: IEEE 802.11-00/404

Marketing Report

Objectives for January – 01• Primary:

– Refining WLAN Forecast Model doc 00/407• Review survey results 1st pass • Definitions• Market Segments

• Secondary: – Documentation updates

• 802.11 overview presentation, calendar of events

– Feedback from Comdex…..