A Practical Workshop Exploring

Do Want to beSocial?

Introduction

Duncan Craig

Communications and Marketing Co-Ordinator

Community and Voluntary Action Tameside

@cvatameside | @vctameside

Jane Glaysher-White

Development/Information Officer

Voluntary Action Oldham

@VAOldham1 | @vcoldham

Now its your turn...

Learning OutcomesIdentify what social media is

Explore the importance of Social Media in the present environment

Examine various different types of social media

Identify your engagement with Social Media

Undertake an analysis of the usefulness of Social Media in your work environment

Identify and choose what Social Media platform is right for you

How to use Social Media

What is Social Media?

Social media is the term used to describe social interaction through the

internet including audio, video, images and text. This includes social networking

and content-sharing. The services are mostly free to use and you don’t really

need to have any technical skills to use them.

See if you can match the description to some of the most popular social

media platforms. Lets play dominoes!

Social Media....

Isn’t… Is…

Replacement for traditional marketing Addition to traditional communications

An aggressive / forceful sales vehicleA tool to converse directly with your customers

‘Free’ Cost effective

A stand alone tool A cross-functional platform

Always easy to use Sometimes difficult to use

Why is Social Media ImportantA great resource to reach a new/bigger audience

It’s often FREE to use or low cost

Can quickly be updated.

Easiest and quickest way of getting good news out

It’s viral. People will pass stuff on to a new audience

Sharing information

Publicising information and events

Common Social Media PlatformsYammer: Social network used for private communications with groups and networks. Often used within organisations to share documents and ideas.

Twitter: Social networking and ‘microblogging’ service that allows you to answer the question ‘What are you doing?’ by sending a short message of 140 characters.

Foursquare: Location based social network. It lets people ‘check-in’ to places they visit using their mobile phone. Can earn points, badges and rewards.

Facebook: Social networking site that allows you to create a page/group which ‘friends’ can join or ‘like’. You can post messages, add photos and create events.

YouTube: Video sharing site for uploading short videos of an event or activity. People can comment on videos and they can be embedded in a website.

Common Social Media PlatformsTweetdeck/Hootsuite: ‘Social media dashboards’ that allow you to manage multiple social media accounts in one place. Schedule updates and post them to multiple places

Flickr: Photo hosting website that you can upload images to so that people can view them. Can display your photos in different ways, such as a slide show

Linkedin: Business related social networking site for professional networking. Create a professional profile similar to a CV to build connections

Podcasts: A series of audio files which could be news or events. Users subscribe to the series and are updated automatically when a new one is posted

RSS: Really Simple Syndication is frequently delivered updated information you subscribe to. They are fed from websites to a place you can read them

Break Time...

What platforms/apps do you use personally?

What platforms/apps does your organisation/group use?

What do you use it for personally?

What is it used for in your organisation/group?

Who is responsible for your personal accounts?

Who is responsible for your organisation/groups accounts?

How Do You Use Social Media?

Choosing What’s Right for You!

Think about...

What is the purpose of using this Social Media?

What is its strength?

What is itsweakness?

What opportunities does it present?

What are the threats orrisks?

Practicum: Using Social Media

The best known and one of the easiest to use

Approx 3.5 billion are registered

Millions of businesses, charities and community groups use it to raise profile and increase sales

Can create groups (open, closed, secret)

Create a Page (mainly used to promote a brand/product/service).

Not limited to characters and can upload images etc…

Arguably has over took Facebook in terms of active use (rather than Zombie accounts)

Followers not ‘friends’

140 characters

All major corporations, celebrities and groups have an account

Retweet interesting news

Link to website updates

Post images

Social Network Planning

Using Social Media

Online Distributed Story Worksheet(Hayes. 2008)

Developed for ‘story telling’ and creating new ways to tell story’s across social media.

News, training, events, appeals, fundraising.... Its all telling stories!

Learning OutcomesIdentify what social media is

Explore the importance of Social Media in the present environment

Examine various different types of social media

Identify your engagement with Social Media

Undertake an analysis of the usefulness of Social Media in your work environment

Identify and choose what Social Media platform is right for you

How to use Social Media

Questions...