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NUMBERS? Do You Know Your

By BRENDA VIOLETTE Online Business Management Consultant

w w w . B r e n d a V i o l e t t e . c o m

No part of this guide may be reproduced without

express written consent of the author.

This guide is educational in nature and offers the

author’s perspective, which may or may not be

appropriate for you and your business.

The author takes no responsibility whatsoever for

your results, or lack thereof, after reading this guide.

As in everything business related, your results are

due to your own efforts.

DO YOU KNOW YOUR NUMBERS?© Copyright 2017. All Rights Reserved. Violette Business Services, LLC. www.VioletteBusinessServices.com or www.BrendaViolette.com

My name is Brenda Violette, CEO and Founder of Violette Business Services,

LLC. and you’re about to discover the importance to knowing your numbers.

The growth of your business literally lives and dies by your NUMBERS.

In this handout:

1. We’ll examine how the Online Business Manager role decreases expenses

in your business.

2. We’ll look at how an Online Business Manager supports the increase of

revenue and profit in your business.

3. You’ll learn what numbers need to be tracked in your business.

4. You’ll be presented with samples of tracking sheets I use in my client

businesses every day.

5. You’ll learn how you as the CEO leader of your business can be on top of

your revenue, expense and marketing numbers without being buried in

the daily details.

Are you ready?

Join me on the journey of exploring

NUMBERS – business numbers that is.

1DO YOU KNOW YOUR NUMBERS?© Copyright 2017. All Rights Reserved. Violette Business Services, LLC. www.VioletteBusinessServices.com or www.BrendaViolette.com

http://www.VioletteBusinessServices

Many business owners are very familiar with the following critical business

numbers.

There are other numbers that are just as important to track and analyze to

make decisive marketing and business decisions. The following list is just a

sampling of various key performance indicators (KPI)s.

• Net Profit Margin

• Gross Profit Margin

• Cash Flow

• Subscribers (list)

• Customer loyalty and

retention

• Social Media

• Customer Acquisition

• Operations Productivity

• Membership

• Opt-in / Opt-out Out Rates

SALES NUMBERS

EXPENSE NUMBERS

PROMOTION NUMBERS

123

WHAT NUMBERS TO TRACK

On the following pages you will see a few examples of tracking sheets that

are incorporated into my clients metrics management plans.


HOW CAN YOUR ONLINE BUSINESS MANAGER Decrease Expenses in Your CompanyAs businesses grow, expenses begin to escalate. You’ll quickly find that in

order to accomplish your vision and growth goals you will need to hire people

to perform tasks, sign up for online tools and technology you will need to

implement, automate and track marketing activities... the list goes on and the

bills stack up.

And all this is happening while you’re running out of hours in the day to stay

on top of everything.


In the role of your Online Business Manager (Online Business Manager), I’ll

add value to your business and impact your bottom line in the following

ways:

1. Develop and implement business systems to improve speed to market and

customer experience.

2. Create a standard operating and procedures guide (SOP) that orients and

trains team members with no guesswork and confusion. This results in

tasks being completed on time, on budget, and to company standards.

3. Streamline software systems to work together smoothly.

4. Develop a team budget and keep an eye on team costs.

5. Assess business team support needs and hire for appropriate hours and

pricing.

6. Get quotes and establish a budget upfront for all projects.

7. Ask vendors for volume discounts.

With this saved revenue, you can add back to the business, take higher pay,

and take on more projects that will grow the business.

And the best part…

This happens seamlessly, on every day, without you being buried in the

details.


HOW YOUR BUSINESS MANAGER SUPPORTS THEIncrease of Revenue and Profit in Your Growing CompanyThe role of the business manager in your online business is not to directly sell.

As the CEO, it’s your role to determine strategies and build relationships that

sell your company products and services.

Your Online Business Manager implements those strategies and supports the

relationships you’ve built.

In certain business models, it may be necessary for the CEO to hire a sales

team.


As your Your Online Business Manager, I support the increase of revenue in

your business in some or all the following ways.

1. Get you, the business owner and CEO, out of the role of managing the

business so you can easily step into your CEO leadership role. With the

pressures and responsibility of managing the business off your plate,

you’ll experience renewed time, energy, and focus to grow your business

into higher levels of profitability and reach

2. Recognize upselling opportunities and build them into marketing plans

and purchase processes

3. Facilitate autoresponders and email marketing

4. Support your joint venture and affiliate relationships

5. Give recommendations on raising your fees on products and services and

implement your decision

6. Perform competitive analysis and share results with you during strategy

sessions

7. Contribute to and manage the development of your products and

programs

8. Keep an eye out for business opportunities and trends and share my

findings and analysis with you

9. Develop systems that foster relationships with your target market


10. Manage the collection of key metrics in the business and discuss analysis

to support leadership and business decisions

11. Perform customer analysis to determine opportunities for moving

customers and clients to next levels

12. Build and implement a customer experience program that encourages

retention and consistent purchase of products and services.

13. Train team to recognize opportunities for upsells when managing the

customer support desk and at live events.

You can easily see that that the role of the Online Business Manager,

second-in-command, is focused on running day-to-day operations, projects,

marketing, team, decreasing expenses, and supporting you with critical

information you need to make leadership and business decisions.

The Online Business Manager helps propel your business forward to meet

your vision, grow profit, and increase reach in your market.


SETTING THE BUDGET

Setting the budget in my client businesses is top priority within the first 30

days of working together.

Business owners often know how sales are going, and it’s exciting to watch

the shopping cart tally up. But expenses can easily sneak higher and higher

without realizing it until it’s time to pay for team, tools, or product launches,

just to name a few areas of the budget that can blow up.

When business owners see BIG sales numbers coming through, there’s a

strong tendency to think that all is good. Most entrepreneurs think they’ll

have plenty of money to cover all the expenses.

In Mike Michalowicz’s book, Profit First, he laid out target allocation

percentages (TAPs) to build financial controls that contribute to having a

healthy business. I use these same guidelines in building budgets for my client

businesses (see table below).

Not knowing the target numbers to shoot for is a common frustration for

many women business owners, especially online businesses where virtual

teams and tools to run the business aren’t easily controlled without systems

in place.

Don’t let the percentages below scare you if you’re not there yet.

Recently during a financial controls strategy call, a new client said, ”This

chart is amazing and gives me such hope, but the percentages below say my

personal salary should be 35%. I haven’t been able to take a consistent salary

in the last 6 months because of expenses.”


In the first 30 days of working with a new client, I review at least the past

three years of profit and loss statements to get a good handle on revenue

and expenses. I then begin building a budget that works best for my clients to

create financial controls that ensure a healthy top and bottom line.

The following is just a short version of an expense sheet I use during my

financial audit of my client’s current expenses. You’ll also find a sample Sales

Growth chart on page 12 that is created from profit and loss statements. The

Sales Growth chart indicates the growth of top line gross sales year over year.

Enjoy!


TRACKING SHEET SAMPLES


WRAP UP

Knowing your numbers will help you make the most informed decisions

possible. When you have a good grasp of your numbers, you’ll know where

your business is now and where it’s heading.

When you hire an Online Business Manager, she will collect and run your

numbers while you do what you do best – lead and strategize. You’ll have the

best intel for basing your decisions, and you’ll see your numbers improve over

time. Your business will thrive, and you’ll get your life back!

If you’re ready for the next step in your business, go to the next section to

contact me for more information.


1. Schedule a discovery call with me to discuss your growth

challenges and learn if it’s time for you to hire a second-in-

command in your business.

2. Connect with me on social media.

• Facebook

• Twitter

• LinkedIn

• Pinterest

3. Visit Frequently Asked Questions to answer many questions

you may have.

4. Check out my client and team Success Stories.

NEXT STEPS


http://violettebusinessservices.com/get-started

https://www.facebook.com/VioletteBusinessServices

https://twitter.com/BrendaViolette

https://www.linkedin.com/in/brendaviolette

https://www.pinterest.com/brendaviolette

https://violettebusinessservices.com/online-business-manager-frequently-asked-questions

https://violettebusinessservices.com/online-business-manager-frequently-asked-questions

https://violettebusinessservices.com/what-are-others-saying

ABOUT BRENDA VIOLETTE

Brenda Violette is Founder and CEO of Violette Business Services, a

business management company that partners with high-level successful

women business owners to grow their online businesses.

She helps 6-7 figure clients comfortably step out of the daily grind of

managing their businesses so they can focus on being the leader and CEO

of their businesses.

...but her clients would tell you she helps them create a business they can

love again!

With management responsibilities off their plates, Brenda’s clients have

the time and creative energy to focus on growing their businesses and

having a life too!

Brenda brings over 30 years of experience working in administrative and

business management, partnering with high-level executives and business

owners from several different industries, online and offline.


https://violettebusinessservices.com

In 2008, she lost her corporate cubicle to a reorganization at a major

insurance company and never looked back. Soon after the change of

career path, she discovered there was an online world in which she could

be in charge of her own destiny.

She loves working with high-level women entrepreneurs who are the faces

of their businesses and are building empires. She is personally not an

empire builder. She loves the challenges and freedom of working with no

more than two exclusive clients at a time.

The amazing value she brings to the woman business owner is the freedom

to have a successful business and a life too!

Brenda created the Client Delivery Playbook™, the proven 8-step roadmap

that moves clients through a process of transitioning the business owner

into her new role as CEO and Visionary Leader while setting up the

foundation for business growth and sustainability.

Brenda lives with her husband in Middletown, Connecticut. She loves

spending time with her family, friends, church, and working in her home-

based business, where she lives out her dream of having work that is

meaningful and gives her the freedom to call the shots.

Click here to learn more about Brenda Violette and how she

can help you get on top of your NUMBERS to make informed

business and marketing decisions.


http://www.VioletteBusinessServices.com

https://violettebusinessservices.com/online-business-management-program

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