do you know what your competitors are doing online? hitwise does august 7, 2006 search engine...
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Do You Know What Your Competitors are Doing Online?
Hitwise does
August 7, 2006
Search Engine Strategies – San Jose
Search Engine Landscape
Who We Are
Online Competitive Intelligence Service
Monitor the largest worldwide sample of Internet users
Report on the most online businesses
Provide daily delivery of information todrive better business decisions
Founded in 1997 with profitable operationsin the US, UK, Australia, New Zealand, Hong Kong and Singapore
1,200+ Clients Worldwide
About Hitwise
Hitwise Intelligence
www.ilovedata.com
Search Engine Market Share
Google continues to grow at a rate of 15.3% compared to July 2005
Yahoo! Search and MSN Search lost market share at 7% and 27% respectively
The top three search engines accounted for 76% of all visits to Search Engines category (Hitwise tracks over 2,230 sites in this category)
Market Share of Visits Based on All Internet Sites 7/05 – 7/06
Yahoo! Search, 22.5%
MSN Search , 11.8%
Ask, 3.3%
Other, 2.2%
Google, 60.2%
Search Engine Search Volume
Percent volume of executed searches shows a slightly different picture
Google provides over 60% of all searches
Top four search engines accounted for almost 98% of all executed searches
Volume of Executed Searches
Data Period: Four Weeks ending 7/29/06
Age
0%
5%
10%
15%
20%
25%
30%
18-24 25-34 35-44 45-54 55+
Perc
en
t C
om
posti
on
Google Yahoo! Search MSN Search
Household I ncome
0%
5%
10%
15%
20%
25%
30%
35%
<$30K $30-60K $60-100K $100-150K
>$150K
Perc
en
t C
om
po
sit
ion
Google Yahoo! Search MSN Search
Yahoo! Searchyounger
MSN Searcholder
Googlehigher income
Search Engine Demographics
Search usage is ubiquitous across all demographic groups
Slight differences among the major engines:
Yahoo! Search users more likely to be under 35
MSN Search users more likely to be over 35
Google users have slightly higher incomes
Data period 4 weeks ending 1/14/06
11.7%
5.1%
4.3%
0.0%
5.0%
10.0%
15.0%
20.0%
Yahoo!
MSN
Combined market share of portal/search properties over 20% of all Internet visits
When examining market share of top 10 properties for Google, MSN and Yahoo! we see a different story
Market share of visits to Yahoo! properties over twice the size of MSN and Google properties
The line between content and search is beginning to blur, giving portal search engines an advantage
Market Share of Visits:
Aggregation of Top Ten Properties
Search Engine Market Share
Data Period: Week ending 1/14/06
Google Breakdown
Traffic data around top 20 Google properties confirm that primary usage of Google’s tools are search related
Google & Google Image Search alone account for over 88% of all visits to top Google properties
Search Brand Identity
Search term data provides insight into consumer perceptions of brand
Common queries containing top brands reveal that:
- Google queries center around locating information, expansion of mapping and video
- Yahoo! well rounded on content channels – portal-like
- MSN about tools and content
Next Competitive Threat?
1000% growth in market share of visits for the combined top 10 MySpace properties
Compared to top properties for other portal players, MySpace is bigger then MSN and Google properties
Google Upstream from MySpace
MySpace now represents the #1 upstream site (or site visited prior) for Google.
% has grown from 4% in January to over 10% at the end of July
Traffic connection is primarily organic in nature (ex. Google toolbar searches during MySpace session)
When MySpace is Down
While market share of pages was down for MySpace, visits were up
Google as well as some other social networks experienced a growth in visits during the outage
On June 22nd and 23rd MySpace experienced outages due to California Blackouts
Site outage provided view into impact of MySpace on Internet usage
